Digital Transformation in African SMES: Emerging Issues and Trends aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation.
This book provides comprehensive insights into the role of electronic commerce in the success of Small and Medium Enterprises (SMEs) in developing countries, with a specific focus on Africa (Chapter 1). Chapter 2 explores the nexus between digital transformation and SME performance, offering perspectives from developing economies. The challenges faced by SMEs in Africa regarding the adoption of Big Data are examined in Chapter 3. Chapter 4 delves into the exploration of email marketing strategies among SMEs. Additionally, the book covers factors influencing the adoption of Big Data by SMEs in Africa (Chapter 5) and investigates the use of technology by SMEs and its impact on the firms (Chapter 6). Chapter 7 focuses on key factors and impacts related to the adoption of social media by Small and Medium Enterprises.
The volume provides information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, businessmen, researchers, and university and college students, interested in digital transformation in Africa.
This book provides comprehensive insights into the role of electronic commerce in the success of Small and Medium Enterprises (SMEs) in developing countries, with a specific focus on Africa (Chapter 1). Chapter 2 explores the nexus between digital transformation and SME performance, offering perspectives from developing economies. The challenges faced by SMEs in Africa regarding the adoption of Big Data are examined in Chapter 3. Chapter 4 delves into the exploration of email marketing strategies among SMEs. Additionally, the book covers factors influencing the adoption of Big Data by SMEs in Africa (Chapter 5) and investigates the use of technology by SMEs and its impact on the firms (Chapter 6). Chapter 7 focuses on key factors and impacts related to the adoption of social media by Small and Medium Enterprises.
The volume provides information for educators at all levels to obtain a complete understanding of the technology-based environment that impacts teaching and commerce. It also serves as a resource for policymakers, businessmen, researchers, and university and college students, interested in digital transformation in Africa.
Table of Contents
Chapter 1 Electronic Commerce for Sme's Success in Developing Countries. A Focus on Africa- Mohammed Abdul-Basit Fuseini and Mohammed Majeed
- Introduction
- Contributions of the Chapter
- Literature
- E-Commerce
- Categories of E-Commerce
- B2B E-Commerce
- B2C E-Commerce
- E-Commerce in Africa
- Electronic Commerce for Smes’ Success
- Chatbots
- Augmented Reality (Ar)
- Virtual Reality
- Social Media
- Data Analytics
- Benefits of E-Commerce to Smes
- Effective Time Used
- Monitoring
- Cost Reduction and Lower Price
- Customer Database
- Extensive Selection of Goods
- Conclusion
- Recommendations
- References
- Stephen Mahama Braimah, Mahmoud Abdulai Mahmoud, Awini Gideon and Bright Kwame Owusu
- Introduction
- Digitalization
- Mobile-Commerce
- The Development of M-Commerce
- Accessibility of M-Commerce
- The Value Proposition of M-Commerce
- Literature Review
- Challenges of Digital Transformation in Emerging Economies
- Seeming Cost
- Seeming Risk
- Lack of Technological Expertise
- Variations in Business Process and Strategy
- Consumer Confidence and Trust
- Unawareness of Reimbursements
- Untimeliness of Use
- Absence of Peripheral Gravity
- Compatibility Issues
- Security and Privacy Issues
- Digital Transformation and Its Benefits
- Discussion and Conclusion
- Limitations
- References
- Mohammed Majeed, Abdul-Mumin Khalid, Jonas Yomboi and Kwasi Nkayi
- Introduction
- Contribution
- Literature
- Big Data
- Bd in Africa
- Challenges of Big Data
- Implications
- Conclusion
- Future Studies
- References
- Amin Ayarnah
- Introduction
- Literature
- Digital Marketing
- Email Marketing
- Promotional Emails
- Relational Emails
- Transactional Emails
- Data Management and Email Marketing
- Data Collection
- Data Segmentation
- Data Management
- Broadcast Emails
- Effective Email Marketing Campaigns
- Indoctrination Campaigns
- Engagement Campaigns
- Reengagement Campaigns
- Writing Effective Email Headlines
- Email Marketing Metrics
- Delivery Rate
- Open Rate
- Click Through Rate (Ctr)
- Conversion Rate
- Revenue Per Email Sent
- Conclusion
- Practical Implications
- References
- Mohammed Majeed, Abdul-Mumin Khalid, Sulemana Ibrahim and Alhassan F.
- Introduction
- Contribution
- Literature
- Big Data and Africa
- Factors Influencing the Adoption of Big Data Amongst Smes
- Tam
- Usefulness
- Ease of Use
- Task-Technology-Fit (Ttf)
- Social Influence
- Utaut
- Attitude
- Personal Innovation
- Effort Expectancy
- Performance Expectations
- Facilitating Conditions
- Trust
- Teo
- Technology Context
- Relative Advantage
- Scalability
- Complexity
- Observability
- The Environment
- Enabling Conditions
- Government
- Pressure from Competitors
- Organizational Context
- Cost
- Training
- Characteristics of Owner
- Firm Size
- Support from Upper Management
- Incentives
- Firm Readiness
- Ceo
- Discussion
- Implications
- Conclusion
- Recommendations
- References
- Alhassan Fatawu, Abas S. Stanley C. And Susana A.
- Introduction
- Contributions of the Chapter
- Literature
- Smes
- Smes in Africa
- Technology Tools Used by Smes
- Ai
- Social Media
- Automation
- Exchange of Data
- Compatibility of Software
- Crm Programs
- Chatbots
- Software for Managing Projects
- Blockchain
- Hosted Services
- Impact of Technology on Smes in Africa
- Strengthen Your Advertising Strategies
- Raise Brand Recognition and Trust
- Positions That Provide for Some Degree of Flexibility
- Relationships
- Use of Social Media as a Beneficial Tool
- Instantaneous Link to Clientele
- Accountancy That is Organized
- A Method of Increasing Output Through the Use of Technology
- Internet Retailers
- Threats Can Be Averted Thanks to Technological Safeguards
- Elevate Participation from Clientele
- Alternate Methods of Expression
- Greater Participation from Staff
- Comprehensive Understanding
- Cryptocurrency is the Result of Technological Progress
- Essential for the Development of a Company
- Look into Emerging Markets
- Merchandise Demand
- Productivity and Income
- Staff Development
- The Use of Remote Techniques of Labor
- Implication
- Discussion
- Conclusion
- Recommendation for Smes Owners in Africa
- Future Studies
- References
- Alhassan Fatawu, Abas S. Stanley C. And Susana A.
- Introduction
- Contribution of the Chapter
- Literature Review
- Smes
- Social Media
- Factors for Social Media Use by Smes
- Environmental Factors
Author
- Mohammed Majeed
- Abdul-Razak Abubakari
- Awini Gideon
- Jayadatta S.
