Center Stack Display Market - Forecasts from 2024 to 2029

The center stack display market was valued at US$3.891 billion in 2022.

A center stack display is a feature in modern cars that provides access to various functions such as climate control, audio, and navigation. Typically positioned prominently at the center of the dashboard, this innovative interface offers intuitive control over critical aspects like climate management, audio playback, and navigation assistance. Operated through either a responsive touchscreen or a set of tactile physical buttons, the center stack display caters to diverse user preferences. Its versatility shines through as it seamlessly provides real-time information on various aspects, such as displaying the current temperature for climate control adjustments, showcasing the currently playing song with album artwork, and offering clear and turn-by-turn directions to guide drivers to their intended destination. This integration of essential vehicle functions into a centralized, user-friendly interface enhances the overall driving experience, ensuring convenience and safety for passengers and drivers alike. However, it is important to note that the display should not show any numerical data that could distract the driver from the road. Additionally, car manufacturers should ensure that their center stack displays are accessible to all drivers, including those with disabilities. This can be achieved through features like voice commands and large, easy-to-read text. Overall, a well-designed center stack display can enhance the driving experience and make it easier for drivers to stay informed about their car's systems and functions.

Introduction:

The center stack display market is currently undergoing a remarkable transformation that is reshaping the entire landscape of the automotive industry. With an ever-increasing demand for cutting-edge display technologies within the interiors of automobiles, the center stack display market is poised for significant expansion in the foreseeable future. This growth trajectory can be attributed to several key factors propelling the market forward. Firstly, there has been an unprecedented surge in research and development activities pertaining to automotive technology, spanning a wide spectrum of domains. These innovations have not only improved the functionality of center stack displays but have also opened up new avenues for their integration and utilization. Furthermore, the introduction of novel display technologies has played a pivotal role in driving the market's evolution. The emergence of high-resolution screens, touchscreen interfaces, and augmented reality displays has redefined the user experience within vehicles, making center stack displays a focal point of interest for consumers, investors, and automakers alike. This surge in innovation has democratized the appeal of center stack displays, attracting a diverse range of stakeholders, from traditional automotive giants to tech-driven startups, all vying to harness the potential of this transformative technology.

Drivers:

• Increasing demand for advanced displays:The automotive industry is witnessing a substantial surge in the demand for cutting-edge display technologies integrated into vehicle interiors, and this trend is primarily responsible for the burgeoning expansion of the center stack display market. In today's dynamic automotive landscape, consumers are no longer content with basic functionalities in their vehicles; instead, they seek a heightened driving experience characterized by sophisticated and innovative features. This shift in consumer preferences has elevated center stack displays to a pivotal position within the realm of modern automobile design and technology. These displays serve as a focal point for delivering a wide array of critical information, infotainment, and control options, offering drivers and passengers an intuitive and visually appealing interface that enhances their overall driving experience. As the automobile industry continues to evolve, the prominence of center stack displays as a key component in the convergence of automotive design, technology, and consumer expectations is only expected to grow further.
• Rise of connected car technologies:The proliferation of connected car technologies represents a pivotal turning point in the automotive industry, ushering in a new era of enhanced functionalities and capabilities for center stack displays. These displays are no longer isolated components but have evolved into central hubs seamlessly integrated with a multitude of other critical systems within the vehicle. This integration extends to pivotal areas like navigation, where real-time traffic data and advanced routing algorithms ensure smoother journeys. Furthermore, center stack displays now harmonize with climate control systems, enabling passengers to fine-tune their environment effortlessly, whether it be adjusting the temperature or even choosing their preferred ambient lighting. Additionally, these displays have transformed entertainment within the car, offering a wealth of multimedia options, from streaming services to personalized playlists, turning every drive into an immersive experience that caters to the diverse preferences of today's tech-savvy passengers.
• Increasing demand for luxury and electric vehicles:The burgeoning appetite for luxury and electric vehicles in the automotive market has undeniably played a pivotal role in propelling the proliferation of center stack displays. This heightened demand has spurred manufacturers to innovate and incorporate cutting-edge technologies into these vehicles, resulting in the integration of larger, more intricate, and technologically advanced center stack displays. As consumers increasingly seek vehicles that provide not only eco-friendly and efficient transportation but also a heightened level of comfort and convenience, automakers have responded by outfitting their luxury and electric models with these sophisticated displays. These center stack displays have evolved beyond mere infotainment systems, now serving as command centers that facilitate seamless control of various vehicle functions, infotainment features, navigation systems, and connectivity options, thereby enhancing the overall driving experience in the modern automotive landscape.
• Emergence of new display technologies:The center stack display market is experiencing significant growth, primarily attributed to the rapid advancements in display technologies like OLED (Organic Light-Emitting Diode) and AMOLED (Active Matrix Organic Light-Emitting Diode). These cutting-edge displays have become pivotal components in various electronic devices, particularly automotive infotainment systems and smartphones. The key driving force behind their increasing adoption is their ability to deliver superior image quality that showcases vibrant colors, deep blacks, and exceptional contrast ratios. Compared to conventional LCD (Liquid Crystal Display) screens, OLED and AMOLED displays offer a remarkable leap in visual performance, making them the preferred choice for manufacturers and consumers alike.
• Growing demand in emerging markets:The burgeoning demand for vehicles in emerging markets is anticipated to exert a significant influence on the burgeoning center stack display market. As an increasing number of consumers in these rapidly developing regions opt to invest in vehicles, there is a concurrent surge in the desire for sophisticated features, with center stack displays being at the forefront of this demand. These advanced displays not only enhance the overall driving experience but also provide a focal point for integrating various vehicle functions and infotainment systems. Consequently, the center stack display market is poised for substantial growth as it strives to cater to the escalating expectations and preferences of consumers in these burgeoning markets.

Products offered by key companies:

• Texas Instruments (TI) offers a variety of display drivers for center stack displays, including LCD, OLED, and TFT displays. These drivers are designed to provide high-quality image quality and low power consumption.
• Preh's center stack displays offer high resolution and brightness, ensuring that information is clear and easy to read even in bright sunlight, and are available in a wide range of sizes and aspect ratios to fit the needs of any vehicle. Preh's center stack displays can be customized to match the specific design of any vehicle. This includes the shape of the display, the bezels, and the buttons and controls.

Prominent growth in the OLED segment within the Center Stack Display market:

The OLED segment plays a pivotal role in propelling the expansion of the center stack display market, primarily owing to its exceptional characteristics and the surging demand in various industries. OLED displays are rapidly gaining traction within the automotive sector due to their remarkable image quality, energy efficiency, and adaptability, which are driving factors for their prominence in this market niche. First and foremost, OLED displays outshine their traditional LCD counterparts when it comes to image quality. These displays boast a superior contrast ratio, wider viewing angles, and an array of vibrant colors. These attributes make OLED displays the ideal choice for center stack displays, ensuring that the visual experience inside vehicles remains top-notch. In addition to their exceptional image quality, OLED displays are renowned for their energy efficiency. Unlike LCD displays, OLEDs eliminate the need for a backlight, resulting in reduced power consumption and minimal heat production. This makes them highly suitable for integration into vehicles, where energy efficiency is a critical consideration in design and operation. Furthermore, the inherent flexibility of OLED technology is a notable advantage. OLED displays can be manufactured in various shapes and sizes, facilitating their seamless incorporation into center stack displays. These displays often require customized dimensions to seamlessly fit into the dashboard, and OLEDs offer the versatility needed to meet these design requirements. The automotive industry's growing preference for OLED displays in center-stack applications is a testament to their superiority. This preference is driven by the compelling combination of superior image quality, energy efficiency, and flexibility. Consequently, the OLED segment is experiencing substantial growth within the center stack display market, reflecting its increasing adoption. Furthermore, the surge in demand for luxury vehicles is bolstering the OLED segment's expansion within this market. Luxury vehicles frequently feature advanced amenities, including larger and more sophisticated center stack displays. These displays are more likely to utilize OLED technology, reinforcing the OLED segment's position as a key driver in the center stack display market.

The Asia Pacific region is expected to hold a significant share of the center stack display market:

The Asia Pacific region is poised to play a substantial role in the center stack display market, driven by a confluence of factors that underscore its significance in the industry. First and foremost, the sheer size of the population in the Asia Pacific region has contributed to a surging demand for vehicles. This escalating need for transportation options has, in turn, catalyzed the growth of the center stack display market, as these displays are integral components of modern vehicles, enhancing the overall driving experience. In addition to the rising demand for vehicles, there is a notable uptick in the desire for luxury automobiles within the Asia Pacific market. Luxury vehicles are becoming increasingly popular, boasting more advanced and sophisticated center stack displays. As consumers in the region seek higher-end driving experiences, the center stack display market naturally thrives, driven by the demand for cutting-edge technology and aesthetics. The expansion of the automotive industry itself is a pivotal factor in this growth story. The Asia Pacific region has witnessed a rapid influx of new players entering the automotive market, resulting in fierce competition and a heightened focus on innovation. As automakers strive to outdo one another in delivering innovative features to attract consumers, center stack displays have emerged as a crucial battleground for differentiation, thereby further fueling market expansion. Moreover, the escalation of disposable income across the Asia Pacific region is another key driver. With more affluent consumers, there is a greater willingness and capacity to invest in vehicles equipped with advanced technologies, including state-of-the-art center stack displays. As such, the rising economic prosperity of the region continues to be a significant impetus behind the market's growth. Furthermore, governments in the Asia Pacific region are actively supporting the development of advanced automotive technologies, including center stack displays, through various initiatives and policies.

Key developments:

• In January 2023, HARMAN, a subsidiary of Samsung Electronics Co., Ltd. and a leading automotive technology company, has recently unveiled HARMAN Ready Vision, a suite of AR HUD hardware and software products that enhances driver awareness and safety.
• In January 2023, At CES 2023 in Las Vegas, Continental AG, a technology company, showcased its impressive Curved Ultrawide Display. It’s seamlessly curved from one A-pillar to the other with a width of 1.29 meters. This 47.5-inch TFT display features over 3, 000 LEDs, illuminating a 7, 680 by 660-pixel active area. This curved display serves as a combined driver, central, and passenger screen, all in one.

SEGMENTS:

By Technology

• TFT LCD
• OLED
• Others

By Vehicle Type

• Passenger Cars
• Light Commercial Vehicles
• Heavy Commercial Vehicles

By Application

• Navigation
• HVAC Control
• Infotainment
• Others

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others