Website Builder Software Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030

Quick Report Digest

• Pacing Internet Penetration: The escalating internet penetration worldwide, especially in developing economies, is driving the demand for simple website-building software. This surge in internet usage, coupled with the expansion of the online retail industry, offers firms a larger audience, thereby boosting the market prospects for website builder software.
• Unprecedented Growth of E-commerce: The expansion of the e-commerce industry is a major factor propelling the global market for website builder software. E-commerce platforms provide businesses with efficient transaction processing, effective customer service, and reduced advertising expenses, contributing to the growing demand for website builder software.
• Growing Inclination Toward DIY: The Do-It-Yourself (DIY) movement has extended into the digital sphere, empowering individuals and businesses to create their websites without technical expertise. Website builder software caters to this trend by offering user-friendly interfaces, enabling quick and affordable website development.

Major Restraints

• Technological Limitations: Despite their benefits, website builder systems may have limitations, particularly in terms of customization, which can hinder businesses requiring complex features or specialized functionalities.
• Data Concerns Prevail: Data privacy and security concerns prompt apprehension about third-party platforms' ownership and handling of data. This concern may drive prospective customers towards bespoke solutions that offer greater control over their data.

Key Trends and Opportunities to Look at

• Integration of AI: Artificial intelligence (AI) integration in website builder software enables users to construct aesthetically pleasing and functional webpages effortlessly. AI-driven analytics provide valuable insights for optimizing websites, enhancing user engagement, and conversion rates.
• Mobile Responsiveness: With over 50% of internet traffic originating from mobile devices, mobile-responsive design capabilities are prioritized in website builder platforms. Failure to provide mobile-responsive design risks obsolescence as mobile internet usage continues to rise.
• E-commerce Explosion: As e-commerce sales surge globally, there is a rising demand for website builder platforms offering integrated e-commerce solutions. All-inclusive solutions simplify entry into the e-commerce market for businesses of all sizes.

Regional Frontrunners

• North America: North America remains the largest revenue contributor to the global website builder software market, driven by tech-savvy consumers and a robust ecosystem of small and medium-sized businesses. A developed digital infrastructure and the presence of key market players further bolster the region's dominance.
• Growing Significance of Data Protection Earns Attractive Growth Potential for Europe: Europe emerges as an important market, propelled by strict data privacy laws such as GDPR. Local website builder platforms adhering to European legislation and providing localized solutions are on the rise, driving market expansion.

Competitive Landscape Analysis

Leaders in the Global Website Builder Software Space

• GoDaddy Operating Company, LLC
• Edicy LLC (Voog)
• Jimdo GmbH
• The Endurance International Group Inc.
• SITE123
• semblance
• Square Inc.
• Squarespace
• Google Workspace
• WOW Slider
• com Inc.
• Yola Inc.
• Duda
• HubSpot Inc.
• Webflow

Global Website Builder Software Market is Segmented as Below:

By Website Type:

• Static
• Dynamic

By Deployment:

• Cloud-based
• On-Premises

By End User:

• Individual
• Commercial

By Geographic Coverage:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa