Proximity Marketing Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region

Report
309 Pages
February 2024
Region: Global
Fairfield Market Research
ID: 5943089

The global proximity marketing industry is set to witness remarkable growth over the next decade, according to recent projections. With a projected market value of US$ 70 billion in 2024 and anticipated growth at a CAGR of 24%, the industry is poised to revolutionize the way businesses engage with consumers. The publisher forecasts the industry to soar to US$ 320 billion by 2031, indicating substantial opportunities for innovation and expansion.

Proximity Marketing: Pioneering Hyperlocal Engagement

Proximity marketing, also known as hyperlocal marketing, leverages location-based technologies to deliver tailored advertising and marketing campaigns to consumers within a limited geographical area. By utilizing devices such as beacons and harnessing the power of mobile applications, businesses can engage customers in real-time, offering personalized promotions and immersive experiences.

Key Market Factors Driving Growth

1. Demand for Smartphones and Technology: The proliferation of smartphones and advancements in technology have catalyzed the growth of proximity marketing. Businesses can now deliver contextually relevant messages and offers to consumers based on their interests, behaviors, and surroundings, thereby enhancing engagement and effectiveness of marketing campaigns.

2. Accessible Location-Based Technologies: Technological advancements, particularly in beacon technology utilizing Bluetooth Low Energy (BLE), have made proximity marketing more accessible and affordable for businesses of all sizes. This ease of implementation has democratized the use of proximity marketing, allowing businesses to tap into its benefits more readily.

3. Granular Consumer Data Insights: Proximity marketing provides businesses with invaluable consumer data, including foot traffic patterns, preferences, and purchase behavior. By leveraging this data, businesses can refine their marketing strategies, target the right audience segments, and enhance the efficacy of their campaigns.

4. Rising Consumer Expectations: Consumers increasingly expect personalized and immersive experiences from brands. Proximity marketing enables businesses to deliver location-specific offers, content, and recommendations, thereby meeting and exceeding consumer expectations and driving growth in the industry.

Country-wise Insights

1. North American Proximity Marketing Market: North America is expected to dominate the proximity marketing market, driven by the innovation in smartphone technologies and the proliferation of retail outlets. By 2031, the market in North America is projected to reach US$ 130 billion, with the United States accounting for the majority of the market share.

2. Impact of Proximity Marketing in the Asia Pacific Region: The Asia Pacific region is poised to lead the proximity marketing landscape, fueled by the growth of small-scale industries and increasing smartphone usage. By 2031, the market in Asia Pacific is expected to reach US$ 78 billion, with China capturing a significant portion of the market share.

Competitive Landscape

The proximity marketing industry is characterized by intense competition, with numerous companies developing innovative solutions to meet the evolving needs of businesses and consumers. To gain a significant share of the market, companies must offer a diverse range of products, implement robust marketing strategies, and possess a deep understanding of technical aspects.

Key Companies Profiled

Google Inc.
Microsoft Corporation
Apple Inc.
Zebra Technologies Corporation
Qualcomm Inc.
Inmarket LLC
Shopkick
Estimote Inc.
Unacast
HID Global
Scanbuy Inc.

Proximity Marketing Market Outlook by Category

By Location:

Indoor Proximity Marketing
Outdoor Proximity Marketing

By Technology:

Wi-Fi
BLE Beacons
Near Field Communication-NFC
GPS Geofencing
Others

By Hardware:

Sensors
RFID Tags
Others

By Software:

Content Management System
Location Analytics
Context Accelerator and Geofencing
Others

By Service:

Consulting Services
Deployment & Integration Services
Application Support & Maintenance Services

By Application:

Retail & E-Commerce
Healthcare
Infrastructural
Medai and Entertainment
Transportation and Logistics
Hospitality

By Region:

North America
Latin America
Europe
Asia Pacific
Middle East and Africa

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1. Executive Summary

1.1. Global Proximity Marketing Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Price Trend Analysis, 2018-2023,

3.1. Key Highlights
3.2. Global Average Price Analysis, by Component, US$ per Unit
3.3. Prominent Factors Affecting Prices

4. Global Proximity Marketing Market Outlook, 2018 - 2031

4.1. Global Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
4.1.1. Key Highlights
4.1.1.1. Hardware
4.1.1.1.1. Sensors
4.1.1.1.2. RFID Tags
4.1.1.1.3. Others
4.1.1.2. Software
4.1.1.2.1. Content Management System
4.1.1.2.2. Location Analytics
4.1.1.2.3. Context Accelerator and Geofencing
4.1.1.2.4. Others
4.1.1.3. Service
4.1.1.3.1. Consulting Services
4.1.1.3.2. Deployment & Integration Services
4.1.1.3.3. Application Support & Maintenance Services
4.2. Global Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
4.2.1. Key Highlights
4.2.1.1. Indoor Proximity Marketing
4.2.1.2. Outdoor Proximity Marketing
4.3. Global Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
4.3.1. Key Highlights
4.3.1.1. Wi-Fi
4.3.1.2. BLE Beacons
4.3.1.3. Near Field Communication-NFC
4.3.1.4. GPS Geofencing
4.3.1.5. Others
4.4. Global Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
4.4.1. Key Highlights
4.4.1.1. Retail & E-Commerce
4.4.1.2. Healthcare
4.4.1.3. Infrastructural
4.4.1.4. Media and Entertainment
4.4.1.5. Transportation and Logistics
4.4.1.6. Hospitality
4.4.1.7. Others
4.5. Global Proximity Marketing Market Outlook, by Region, Value (US$ Bn) & Volume (Units), 2018 - 2031
4.5.1. Key Highlights
4.5.1.1. North America
4.5.1.2. Europe
4.5.1.3. Asia Pacific
4.5.1.4. Latin America
4.5.1.5. Middle East & Africa

5. North America Proximity Marketing Market Outlook, 2018 - 2031

5.1. North America Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.1.1. Key Highlights
5.1.1.1. Hardware
5.1.1.1.1. Sensors
5.1.1.1.2. RFID Tags
5.1.1.1.3. Others
5.1.1.2. Software
5.1.1.2.1. Content Management System
5.1.1.2.2. Location Analytics
5.1.1.2.3. Context Accelerator and Geofencing
5.1.1.2.4. Others
5.1.1.3. Service
5.1.1.3.1. Consulting Services
5.1.1.3.2. Deployment & Integration Services
5.1.1.3.3. Application Support & Maintenance Services
5.2. North America Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.2.1. Key Highlights
5.2.1.1. Indoor Proximity Marketing
5.2.1.2. Outdoor Proximity Marketing
5.3. North America Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.3.1. Key Highlights
5.3.1.1. Wi-Fi
5.3.1.2. BLE Beacons
5.3.1.3. Near Field Communication-NFC
5.3.1.4. GPS Geofencing
5.3.1.5. Others
5.4. North America Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.4.1. Key Highlights
5.4.1.1. Retail & E-Commerce
5.4.1.2. Healthcare
5.4.1.3. Infrastructural
5.4.1.4. Media and Entertainment
5.4.1.5. Transportation and Logistics
5.4.1.6. Hospitality
5.4.1.7. Others
5.4.2. BPS Analysis/Market Attractiveness Analysis
5.5. North America Proximity Marketing Market Outlook, by Country, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.5.1. Key Highlights
5.5.1.1. U.S. Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.5.1.2. U.S. Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.5.1.3. U.S. Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.5.1.4. U.S. Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.5.1.5. Canada Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.5.1.6. Canada Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.5.1.7. Canada Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.5.1.8. Canada Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
5.5.2. BPS Analysis/Market Attractiveness Analysis

6. Europe Proximity Marketing Market Outlook, 2018 - 2031

6.1. Europe Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.1.1. Key Highlights
6.1.1.1. Hardware
6.1.1.1.1. Sensors
6.1.1.1.2. RFID Tags
6.1.1.1.3. Others
6.1.1.2. Software
6.1.1.2.1. Content Management System
6.1.1.2.2. Location Analytics
6.1.1.2.3. Context Accelerator and Geofencing
6.1.1.2.4. Others
6.1.1.3. Service
6.1.1.3.1. Consulting Services
6.1.1.3.2. Deployment & Integration Services
6.1.1.3.3. Application Support & Maintenance Services
6.2. Europe Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.2.1. Key Highlights
6.2.1.1. Indoor Proximity Marketing
6.2.1.2. Outdoor Proximity Marketing
6.3. Europe Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.3.1. Key Highlights
6.3.1.1. Wi-Fi
6.3.1.2. BLE Beacons
6.3.1.3. Near Field Communication-NFC
6.3.1.4. GPS Geofencing
6.3.1.5. Others
6.4. Europe Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.4.1. Key Highlights
6.4.1.1. Retail & E-Commerce
6.4.1.2. Healthcare
6.4.1.3. Infrastructural
6.4.1.4. Media and Entertainment
6.4.1.5. Transportation and Logistics
6.4.1.6. Hospitality
6.4.1.7. Others
6.4.2. BPS Analysis/Market Attractiveness Analysis
6.5. Europe Proximity Marketing Market Outlook, by Country, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1. Key Highlights
6.5.1.1. Germany Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.2. Germany Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.3. Germany Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.4. Germany Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.5. U.K. Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.6. U.K. Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.7. U.K. Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.8. U.K. Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.9. France Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.10. France Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.11. France Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.12. France Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.13. Italy Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.14. Italy Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.15. Italy Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.16. Italy Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.17. Turkey Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.18. Turkey Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.19. Turkey Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.20. Turkey Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.21. Russia Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.22. Russia Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.23. Russia Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.24. Russia Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.25. Rest of Europe Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.26. Rest of Europe Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.27. Rest of Europe Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.1.28. Rest of Europe Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
6.5.2. BPS Analysis/Market Attractiveness Analysis

7. Asia Pacific Proximity Marketing Market Outlook, 2018 - 2031

7.1. Asia Pacific Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.1.1. Key Highlights
7.1.1.1. Hardware
7.1.1.1.1. Sensors
7.1.1.1.2. RFID Tags
7.1.1.1.3. Others
7.1.1.2. Software
7.1.1.2.1. Content Management System
7.1.1.2.2. Location Analytics
7.1.1.2.3. Context Accelerator and Geofencing
7.1.1.2.4. Others
7.1.1.3. Service
7.1.1.3.1. Consulting Services
7.1.1.3.2. Deployment & Integration Services
7.1.1.3.3. Application Support & Maintenance Services
7.2. Asia Pacific Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.2.1. Key Highlights
7.2.1.1. Indoor Proximity Marketing
7.2.1.2. Outdoor Proximity Marketing
7.3. Asia Pacific Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.3.1. Key Highlights
7.3.1.1. Wi-Fi
7.3.1.2. BLE Beacons
7.3.1.3. Near Field Communication-NFC
7.3.1.4. GPS Geofencing
7.3.1.5. Others
7.4. Asia Pacific Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.4.1. Key Highlights
7.4.1.1. Retail & E-Commerce
7.4.1.2. Healthcare
7.4.1.3. Infrastructural
7.4.1.4. Media and Entertainment
7.4.1.5. Transportation and Logistics
7.4.1.6. Hospitality
7.4.1.7. Others
7.4.2. BPS Analysis/Market Attractiveness Analysis
7.5. Asia Pacific Proximity Marketing Market Outlook, by Country, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1. Key Highlights
7.5.1.1. China Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.2. China Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.3. China Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.4. China Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.5. Japan Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.6. Japan Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.7. Japan Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.8. Japan Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.9. South Korea Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.10. South Korea Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.11. South Korea Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.12. South Korea Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.13. India Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.14. India Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.15. India Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.16. India Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.17. Southeast Asia Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.18. Southeast Asia Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.19. Southeast Asia Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.20. Southeast Asia Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.21. Rest of Asia Pacific Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.22. Rest of Asia Pacific Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.23. Rest of Asia Pacific Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.1.24. Rest of Asia Pacific Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
7.5.2. BPS Analysis/Market Attractiveness Analysis

8. Latin America Proximity Marketing Market Outlook, 2018 - 2031

8.1. Latin America Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.1.1. Key Highlights
8.1.1.1. Hardware
8.1.1.1.1. Sensors
8.1.1.1.2. RFID Tags
8.1.1.1.3. Others
8.1.1.2. Software
8.1.1.2.1. Content Management System
8.1.1.2.2. Location Analytics
8.1.1.2.3. Context Accelerator and Geofencing
8.1.1.2.4. Others
8.1.1.3. Service
8.1.1.3.1. Consulting Services
8.1.1.3.2. Deployment & Integration Services
8.1.1.3.3. Application Support & Maintenance Services
8.2. Latin America Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.2.1. Key Highlights
8.2.1.1. Indoor Proximity Marketing
8.2.1.2. Outdoor Proximity Marketing
8.3. Latin America Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.3.1. Key Highlights
8.3.1.1. Wi-Fi
8.3.1.2. BLE Beacons
8.3.1.3. Near Field Communication-NFC
8.3.1.4. GPS Geofencing
8.3.1.5. Others
8.4. Latin America Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.4.1. Key Highlights
8.4.1.1. Retail & E-Commerce
8.4.1.2. Healthcare
8.4.1.3. Infrastructural
8.4.1.4. Media and Entertainment
8.4.1.5. Transportation and Logistics
8.4.1.6. Hospitality
8.4.1.7. Others
8.4.2. BPS Analysis/Market Attractiveness Analysis
8.5. Latin America Proximity Marketing Market Outlook, by Country, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1. Key Highlights
8.5.1.1. Brazil Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.2. Brazil Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.3. Brazil Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.4. Brazil Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.5. Mexico Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.6. Mexico Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.7. Mexico Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.8. Mexico Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.9. Argentina Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.10. Argentina Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.11. Argentina Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.12. Argentina Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.13. Rest of Latin America Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.14. Rest of Latin America Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.15. Rest of Latin America Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.1.16. Rest of Latin America Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
8.5.2. BPS Analysis/Market Attractiveness Analysis

9. Middle East & Africa Proximity Marketing Market Outlook, 2018 - 2031

9.1. Middle East & Africa Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.1.1. Key Highlights
9.1.1.1. Hardware
9.1.1.1.1. Sensors
9.1.1.1.2. RFID Tags
9.1.1.1.3. Others
9.1.1.2. Software
9.1.1.2.1. Content Management System
9.1.1.2.2. Location Analytics
9.1.1.2.3. Context Accelerator and Geofencing
9.1.1.2.4. Others
9.1.1.3. Service
9.1.1.3.1. Consulting Services
9.1.1.3.2. Deployment & Integration Services
9.1.1.3.3. Application Support & Maintenance Services
9.2. Middle East & Africa Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.2.1. Key Highlights
9.2.1.1. Indoor Proximity Marketing
9.2.1.2. Outdoor Proximity Marketing
9.3. Middle East & Africa Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.3.1. Key Highlights
9.3.1.1. Wi-Fi
9.3.1.2. BLE Beacons
9.3.1.3. Near Field Communication-NFC
9.3.1.4. GPS Geofencing
9.3.1.5. Others
9.4. Middle East & Africa Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.4.1. Key Highlights
9.4.1.1. Retail & E-Commerce
9.4.1.2. Healthcare
9.4.1.3. Infrastructural
9.4.1.4. Media and Entertainment
9.4.1.5. Transportation and Logistics
9.4.1.6. Hospitality
9.4.1.7. Others
9.4.2. BPS Analysis/Market Attractiveness Analysis
9.5. Middle East & Africa Proximity Marketing Market Outlook, by Country, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1. Key Highlights
9.5.1.1. GCC Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.2. GCC Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.3. GCC Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.4. GCC Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.5. GCC Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.6. South Africa Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.7. South Africa Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.8. South Africa Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.9. Egypt Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.10. Egypt Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.11. Egypt Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.12. Egypt Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.13. Nigeria Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.14. Nigeria Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.15. Nigeria Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.16. Nigeria Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.17. Rest of Middle East & Africa Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.18. Rest of Middle East & Africa Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.19. Rest of Middle East & Africa Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.1.20. Rest of Middle East & Africa Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
9.5.2. BPS Analysis/Market Attractiveness Analysis

10. Competitive Landscape

10.1. Manufacturer vs Application Heatmap
10.2. Company Market Share Analysis, 2023
10.3. Competitive Dashboard
10.4. Company Profiles
10.4.1. Google Inc.
10.4.1.1. Company Overview
10.4.1.2. Product Portfolio
10.4.1.3. Financial Overview
10.4.1.4. Business Strategies and Development
10.4.2. Microsoft Corporation
10.4.2.1. Company Overview
10.4.2.2. Product Portfolio
10.4.2.3. Financial Overview
10.4.2.4. Business Strategies and Development
10.4.3. Apple Inc.
10.4.3.1. Company Overview
10.4.3.2. Product Portfolio
10.4.3.3. Financial Overview
10.4.3.4. Business Strategies and Development
10.4.4. Zebra Technologies Corporation
10.4.4.1. Company Overview
10.4.4.2. Product Portfolio
10.4.4.3. Financial Overview
10.4.4.4. Business Strategies and Development
10.4.5. Qualcomm Inc.
10.4.5.1. Company Overview
10.4.5.2. Product Portfolio
10.4.5.3. Financial Overview
10.4.5.4. Business Strategies and Development
10.4.6. Inmarket LLC
10.4.6.1. Company Overview
10.4.6.2. Product Portfolio
10.4.6.3. Financial Overview
10.4.6.4. Business Strategies and Development
10.4.7. Shopkick
10.4.7.1. Company Overview
10.4.7.2. Product Portfolio
10.4.7.3. Financial Overview
10.4.7.4. Business Strategies and Development
10.4.8. Estimote Inc.
10.4.8.1. Company Overview
10.4.8.2. Product Portfolio
10.4.8.3. Financial Overview
10.4.8.4. Business Strategies and Development
10.4.9. Unacast
10.4.9.1. Company Overview
10.4.9.2. Product Portfolio
10.4.9.3. Financial Overview
10.4.9.4. Business Strategies and Development
10.4.10. HID Global
10.4.10.1. Company Overview
10.4.10.2. Product Portfolio
10.4.10.3. Financial Overview
10.4.10.4. Business Strategies and Development
10.4.11. Scanbuy Inc.
10.4.11.1. Company Overview
10.4.11.2. Product Portfolio
10.4.11.3. Financial Overview
10.4.11.4. Business Strategies and Development
10.4.11.5.

11. Appendix

11.1. Research Methodology
11.2. Report Assumptions
11.3. Acronyms and Abbreviations

Companies Mentioned

Google Inc
Microsoft Corporation
Apple Inc
Zebra Technologies Corporation
Qualcomm Inc
Inmarket LLC
Shopkick
Estimote Inc
Unacast
HID Global
Scanbuy, Inc.

Methodology

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