Power Banks Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region

The global power banks market is on an upward trajectory, driven by a surge in demand for portable electronic devices and the need for extended battery life. According to recent market analysis, the market is predicted to reach US$ 16 billion by 2024, with a remarkable compound annual growth rate (CAGR) of 18%. This growth trajectory is expected to continue, with revenues projected to hit an impressive US$ 50 billion by 2031.

Booming Demand and Usage of Smartphones Spurring Sales

The proliferation of smartphones, tablets, and other portable electronic devices has fueled the demand for power banks. As consumers increasingly rely on their devices for communication, entertainment, and work, the need for convenient and portable charging solutions has become paramount. The market has witnessed a significant shift towards wireless power banks, leveraging technologies like induction or magnetic resonance for cable-free charging, aligning with consumer preferences for convenience and clutter-free solutions.

Rise of Sustainable Energy Options

Amid growing environmental concerns, sustainable energy options like solar power banks have gained popularity. These eco-friendly charging solutions offer users the ability to harness sunlight to charge their devices, making them ideal for outdoor and emergency situations. Additionally, declining prices and a wide range of options across various price points have made power banks more accessible to a broader consumer base, further driving market growth.

Technological Advancements and Innovation

Technological advancements have propelled the evolution of power banks, with manufacturers continuously enhancing storage capacities, charging speeds, and device compatibility. Improved battery capacity and efficiency, coupled with faster charging capabilities, have bolstered consumer confidence and stimulated market growth. As travel, tourism, and outdoor activities surge, the demand for portable power sources continues to rise, catering to the needs of travelers, hikers, campers, and adventure enthusiasts worldwide.

North America Poised for Dominance

In North America, the power banks market is expected to witness substantial growth, driven by factors such as the proliferation of electronic devices, high e-commerce demand, and increasing social media consumption. With the United States leading the charge, the region is poised to dominate the market, generating significant revenues and experiencing a compound annual growth rate of 15.2% by 2031.

Asia Pacific Region Continues to Lead

Meanwhile, the Asian market is expected to maintain its dominance, fueled by increased smartphone production and sales, particularly in China and India. With China projected to account for 35% of the global market by 2031, and India witnessing a surge in smartphone users, the demand for power banks in the region is set to skyrocket.

Lithium-ion Battery Adoption on the Rise

The adoption of lithium-ion batteries is expected to drive demand for power banks, given their high energy density, lightweight design, and long lifespan. With changing lifestyles and the rise of fast-charging devices, lithium-ion batteries have emerged as a preferred choice for consumers seeking efficient energy storage solutions.

E-commerce Channels Propel Market Growth

E-commerce channels are playing a pivotal role in expanding the reach of power banks, offering consumers a convenient platform to explore and purchase a wide range of products. As online sales surge and brand availability increases, the market for power banks is expected to witness significant growth in the coming years.

Competitive Analysis

The power banks market is highly competitive, with vendors continuously innovating and enhancing their offerings to meet evolving consumer needs. Collaborations, mergers, and strategic partnerships are driving market expansion, while government initiatives and regulations are shaping the industry landscape. As technology vendors strive to accommodate the latest advancements and expand their distribution channels, the future of the power banks market looks promising.

Key Companies Profiled

• Beijing Xiaomi Technology Co., Ltd
• Lenovo Group Ltd., Microsoft Corporation
• Panasonic Corporation
• Sony Corporation
• AsusTeK Computer Inc.
• Anker Technology Co. Limited
• Intex Technologies
• Ambrane India Private Limited
• Samsung SDI Co., Ltd.

Power Banks Market Segments

By Capacity Range:

• Up to 3,000 mAh
• 3,001 mAh-8,000 mAh
• 8,001 mAh-20,000 mAh
• Above 20,000 mAh

By Battery Type:

• Lithium-ion
• Lithium Polymer

By Energy Source:

• Electric
• Solar

By Distribution Channel:

• E-commerce
• Brick and Mortar

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

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