Redefined Households - TrendSights Analysis 2023

'Redefined Households' is one of the 63 sub-trends that the publisher covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

Family, career, and life progression are complex and can defy conventional wisdom as the lines between one stage of life and another can vary greatly. The diverse nature of households is becoming more common around the globe as inhibitors such as traditional stereotypes and regional barriers are being broken down.

Scope

• Inflation pressure will continue to drive consumers into household situations they may not have necessarily chosen for themselves creating new households
• Population growth continues to slow globally creating more and more aging populations around the world
• Around the globe are found all types of household arrangement; however, depending on the region the proportion of one to another will greatly change.

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into-or challenge-current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.