Global Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q1 2024 Update

The global Ecommerce market is expected to grow by 1.76% on annual basis to reach US$ 7.63 trillion in 2024.

Medium to long term growth story of global Ecommerce industry promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 6.64% during 2024-2028. Global Ecommerce gross merchandise value will increase from US$ 7.50 trillion in 2023 to reach US$ 9.87 trillion by 2028.

In 2024, the global B2C e-commerce sector is expected to record strong growth. The factors aiding the market growth include convenience, rising disposable income, and improved infrastructure. The integration of artificial intelligence with e-commerce marketplaces is also expected to gain momentum over the medium term. In 2024, the publisher also expects sustainable shopping to gain popularity among consumers are shifting towards responsible consumption habits.

The competitive landscape is poised to further grow in the global market on the back of rapid expansion strategy adopted by Chinese e-commerce firms like Temu, Shein, and Alibaba. TikTok, on the other hand, is also eyeing a major share in the United States e-commerce market. As a result, the publisher expects Amazon to also increase its investment in the global market to aid revenue growth over the medium term. Overall, the publisher maintains a positive growth outlook for the global e-commerce industry over the next three to four years.

Chinese e-commerce giants are seeking growth in overseas markets amid a slowdown in the domestic industry

Consumer consumption continues to remain sluggish amid the real estate crisis and sinking exports in China. Consequently, Chinese e-commerce firms are looking for growth in foreign markets, where inflation is driving consumers towards low-cost products.

• TikTok, for instance, is planning to invest aggressively in the United States market in 2024. The firm is seeking to build a strong logistics network to attract new buyers and sellers. The social media platform is banking on its extensive outreach and viral content to capture the e-commerce market in the United States. TikTok, in December 2023, announced a US$1.5 billion investment in GoTo in Indonesia, which is one of its biggest markets globally. The partnership is part of the strategy to evade the regulatory ban imposed by the government on social media platforms.
• AliExpress, Temu, and Shein are also seeking to expand rapidly in foreign markets in 2024. These firms are expected to further increase their investment in overseas nations to accelerate growth over the medium term. Temu, for instance, has been expanding rapidly across Asia Pacific markets like South Korea, Japan, and Australia. Shein is also banking on inflation in countries like South Korea and Japan to make their low-priced products attractive for cost-conscious consumers.

The publisher expects these firms to keep increasing their investments in various global markets over the next three to four years. This will drive competitive landscape and industry growth over the next three to four years in the B2C e-commerce industry.

Amazon joins Netflix and Disney+ by launching ads on the streaming platform to aid revenue growth

Over the last few years, many of the leading streaming providers have launched ads-supported plans on their platforms to aid revenue growth, while making the service attractive for the global audience. Some of these streaming platforms included the likes of Netflix, Disney+, and Paramount+.

• Amazon Prime Video, in January 2024, also integrated ads into the service to aid revenue growth. The firm is asking an additional US$3 from the users to keep Prime Video ad-free. This is on top of the US$139 paid by members for Amazon Prime. With subscribers’ growth becoming stagnant for most of these streaming services providers, integrating ads is part of their strategy to drive revenue growth.

Apple TV+, among all the major streaming services, is the only one that does not have ads currently. However, it is also because the service is relatively small compared to Amazon Prime Video. While Apple TV+ has only 25 million subscribers, Amazon Prime Video has 200 million subscribers. Thus, even without ads, Apple TV+ has a plenty of headroom for growth over the medium term.

Global retail brands are eyeing expansion in the Middle East through e-commerce channels

The demand for global brands, especially Indian products, is fast-growing in the Middle East. This is because the region has a large proportion of Indian diaspora. Consequently, retail brands have been eyeing expansion across the region through different e-commerce channels, including the marketplace and dedicated online stores.

• Mensa Brands, the Indian consumer-focused brand, announced that the firm is planning to foray into the Saudi Arabian market through e-commerce marketplace partnerships. The firm, in 2023, partnered with Amazon UAE and noon to launch brands like Villian and Pebble. Going forward, the firm is planning to launch the same brands for consumers in Saudi Arabia.
• Kaveri, another Indian brand focusing on women's wear, entered into the Middle East region with a dedicated e-commerce store. The firm has launched operations in markets like the Emirates, Saudi Arabia, Qatar, Oman, and Kuwait. Jacquemus, in December 2023, also launched a dedicated e-commerce platform for fashion consumers in the Emirates. To foray into the UAE, the firm entered into a strategic collaboration with Chalhoub Group.

With more global brands expected to enter the region over the medium term, the publisher expects further growth in the regional e-commerce market’s gross merchandise value over the next three to four years.

Ever since the pandemic outbreak, the global Ecommerce industry has recorded strong growth, amid the rapid adoption and acceptance of digitization across all segments. The outbreak has changed the way consumers interact and engages in online shopping and retailers and marketplaces are responding to the shift in consumer behavior with personalized shopping experiences.

Across markets, the industry is projected to record strong growth in order volume and transaction value. Investment in virtual shopping experiences is projected to increase over the next three to four years, as metaverse gains more popularity among shoppers globally. For brands and marketplaces to remain competitive, players must identify new opportunities and constantly evolve with the latest emerging trends in the sector.

Consumer spending is expected to decline further in H1 2024 amid economic uncertainties globally

Rising inflation and surging cost of living dampened consumer spending globally in H2 2023. With consumers spending less on splurging and saving more amid the fears of recession, online order volumes have declined significantly in some regions. For instance,

• European Ecommerce markets are one of the worst affected globally due to economic uncertainties. Even during the year-end holiday shopping season, consumers have reduced their spending on retail purchases, thereby affecting the growth of the market. The trend is projected to further continue in H1 2024, as central banks continue to hike interest rates to bring down inflation.
• While Europe has been largely affected, other markets have shown strong momentum in the year-end holiday shopping season. Amazon, for instance, announced that the 2023 Thanksgiving has been the biggest ever for the firm. During the four-day shopping event, independent retailers on the marketplace sold more than US$1 billion on the platform.
• Similar trends were visible in the Indian market, wherein Ecommerce marketplaces recorded strong growth during the Diwali shopping season. Players such as Meesho have recorded 910 million orders during the 12 months of 2023, with the online shopping trend growing in Tier III and IV cities of the country.

In H1 2024, though, consumers are projected to restrict their spending amid the fears of recession. Furthermore, with their monthly budget impacted significantly due to the rise in product prices, order volume is expected to decline across product categories and the Ecommerce segment.

Innovation in the Indian Ecommerce segment will shape the future of the global online shopping market

The Indian Ecommerce market has been the leading growth of the global industry over the last few years. With millions of more consumers projected to enter the online shopping industry in the country, India is well-positioned to emerge as the global leader in the digital commerce space. To accelerate industry growth, the government has launched an Open Network for Digital Commerce (ONDC) project.

• The innovative project aims to democratize the Ecommerce market for small and medium-sized businesses. The open-source network will enable buyers and sellers to move from a platform-centric model to an interoperable decentralized network. It means that consumers can discover the product on one platform, order from another, pay for their purchases using different payment providers, and get their product delivered from a cheaper logistic service provider.

The project is projected to reduce the barrier to entry into the Ecommerce sector and will threaten the dominance of market leaders such as Amazon and Flipkart. Currently, in the pilot phase, the government is planning a nationwide rollout of the interoperable shopping platform in 2024.

Consolidation is projected to continue in the food and grocery delivery segment globally

During the pandemic outbreak, the food and grocery delivery market recorded strong growth. However, the momentum started to decline in 2023 and the sector entered into a period of consolidation. In 2024, the publisher expects further consolidation in the space amid economic uncertainties faced by players operating in the segment.

• Amid the decline in order volume, many good and grocery delivery firms have announced a decline in their valuation. Instacart, for instance, which started 2023 with a valuation of nearly US$40 billion, announced several valuations cut throughout the 12 months. In December 2023, the firm announced another valuation cut to US$10 billion.
• Along with the decline in valuation, firms are also entering into mergers and acquisition deals to consolidate their position in the respective markets. In December 2023, Getir announced the acquisition of Gorillas in a US$1.2 billion deal. The agreement will allow Getir to further strengthen its position in the European and the United States market.

In H1 2024, the publisher expects more such merger and acquisition deals to take place in the global Ecommerce market, as the food and grocery delivery segment continues to face inflationary and reduced consumer spending pressures.

This report provides a detailed data-centric analysis of Ecommerce market dynamics, covering over 50+ KPIs globally. It details market opportunities across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer).

The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry at the global scale.

This title is a bundled offering, combining 21 reports, covering regional insights along with data-centric analysis at regional and country levels:

1. Global Ecommerce Market Opportunities Databook (2019-2028)
2. Argentina Ecommerce Market Opportunities Databook (2019-2028)
3. Australia Ecommerce Market Opportunities Databook (2019-2028)
4. Brazil Ecommerce Market Opportunities Databook (2019-2028)
5. Canada Ecommerce Market Opportunities Databook (2019-2028)
6. China Ecommerce Market Opportunities Databook (2019-2028)
7. France Ecommerce Market Opportunities Databook (2019-2028)
8. Germany Ecommerce Market Opportunities Databook (2019-2028)
9. India Ecommerce Market Opportunities Databook (2019-2028)
10. Indonesia Ecommerce Market Opportunities Databook (2019-2028)
11. Italy Ecommerce Market Opportunities Databook (2019-2028)
12. Kenya Ecommerce Market Opportunities Databook (2019-2028)
13. Mexico Ecommerce Market Opportunities Databook (2019-2028)
14. Nigeria Ecommerce Market Opportunities Databook (2019-2028)
15. Pakistan Ecommerce Market Opportunities Databook (2019-2028)
16. Philippines Ecommerce Market Opportunities Databook (2019-2028)
17. South Africa Ecommerce Market Opportunities Databook (2019-2028)
18. United Arab Emirates Ecommerce Market Opportunities Databook (2019-2028)
19. United Kingdom Ecommerce Market Opportunities Databook (2019-2028)
20. United States Ecommerce Market Opportunities Databook (2019-2028)
21. Vietnam Ecommerce Market Opportunities Databook (2019-2028)

Scope

This report provides a detailed data-driven look at the Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Ecommerce Market Size and Future Growth Dynamics

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Ecommerce Market Share by Key Players

• Retail Shopping Ecommerce Market Share by Key Players (40+ Players)
• Travel Ecommerce Market Share by Key Players (40+ Players)
• Food Service Ecommerce Market Share by Key Players (40+ Players)

Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2019-2028)

• Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Ecommerce Market Share by Travel and Hospitality Sales Channel

• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

Ecommerce Market Size and Forecast by Online Food Service Sales Channel

• Aggregator App
• Direct to Consumer

Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028)

• Website Based
• Live Streaming

Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2019-2028)

• Cross Border
• Domestic

Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2019-2028)

• Mobile
• Desktop

Ecommerce Market Size and Forecast by Operating System

• iOS/macOS
• Android
• Other Operating Systems

Ecommerce Market Size and Forecast by City

• Tier 1
• Tier 2
• Tier 3

Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028)

• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
• Detailed analysis of market share by key players across key Ecommerce verticals.
• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.