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Japan Anime Merchandising Market Size, Share & Trends Analysis Report By Product (Figurine, Clothing, Books), By Distribution Channel (Online, Offline), And Segment Forecasts, 2024 - 2030

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    Report

  • 80 Pages
  • February 2024
  • Region: Japan
  • Grand View Research
  • ID: 5943911
The Japan anime merchandising market size is anticipated to reach USD 9.36 billion by 2030, registering a CAGR of 8.1% from 2024 to 2030. The increasing psychological stress level among young people led to a growing consumption of anime content and related merchandise collections among Japanese viewers. Animation has positively impacted young people's mental health by reducing their stress levels. Anime and manga are widely accepted forms of entertainment in Japan, enjoyed by people of all ages. The stigma surrounding anime and manga has diminished considerably, leading to more middle-aged individuals openly expressing their fandom for anime. It has resulted in a broader audience base and boosted the overall demand for anime merchandise among older demographics.

Middle-aged anime fans have diverse tastes and preferences, ranging from classic series to newer titles, contributing significantly to market's diversity and growth. Recognizing the cultural significance of anime as an art form and cultural export, the government supports efforts to preserve and conserve anime-related artifacts, artwork, and historical sites. It includes funding museums, archives, and preservation projects dedicated to preserving Japan's anime heritage for future generations. The government's perspective on anime and manga content has shifted from being viewed as mere artistic materials to being designated as cultural materials for the Japanese industry and people.

The Agency for Cultural Affairs aims to prevent manga outflow, preserve manga culture, and use it as a tourism resource to attract Japanese fans from overseas. The COVID-19 pandemic negatively impacted the market growth. The release schedules of new anime content had been disrupted, leading to delays in the production and release of anime seasons, episodes, and movies. It made it difficult for the industry to take advantage of timely promotional opportunities. Moreover, anime conventions and events had been canceled or postponed due to safety concerns, reducing overall merchandise sales and depriving fans of engagement opportunities.

Japan Anime Merchandising Market Report Highlights

  • The figurine segment dominated the market and accounted for a share of 38.0% in 2023 owing to the growing popularity of anime culture
  • The online distribution channel segment dominated the market and is expected to grow at the fastest CAGR of 9.5% from 2024 to 2030
  • The growth of this market is driven by factors, such as strong cultural promotion by the government, intellectual property protection, industry support, tourism, international collaboration, digital distribution, and merchandise export promotion
  • In November 2023, COVER Corporation announced the release of new Hololive Meet 2023 Ambassadors merchandise in an official partnership with Tokyo Otaku Mode Inc.
  • The released merchandise includes stickers, badges, handwritten postcards, trading cards, phone tabs, strap sets, and acrylic stands

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Segment Definitions
1.2.1. Product
1.2.2. Distribution channel
1.2.3. Estimates and forecasts timeline
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased database
1.4.2. Internal database
1.4.3. Secondary sources
1.4.4. Primary research
1.4.5. Details of primary research
1.4.5.1. Data for primary interviews in Asia Pacific
1.5. Information or Data Analysis
1.5.1. Data analysis models
1.6. Market Formulation & Validation
1.7. Model Details
1.7.1. Commodity flow analysis (Model 1)
1.7.2. Approach 1: Commodity flow approach
1.7.3. Volume price analysis (Model 2)
1.7.4. Approach 2: Volume price analysis
1.8. List of Secondary Sources
1.9. List of Primary Sources
1.10. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Product outlook
2.2.2. Distribution channel outlook
2.3. Competitive Insights
Chapter 3. Japan Anime Merchandising Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Growing popularity of anime content
3.2.1.2. Increasing use of technology and tools to craft merchandise and collaborations with brands
3.2.2. Market restraint analysis
3.2.2.1. Increasing prevalence of piracy and counterfeiting
3.2.2.2. Merchandise market in Japan faces saturation and intense competition
3.2.3. Market opportunity analysis
3.2.3.1. Increasing technology integration such as AR/VR, artificial intelligence tools
3.3. Japan Anime Merchandising Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic landscape
3.3.2.3. Social landscape
3.3.2.4. Technological landscape
3.3.2.5. Environmental landscape
3.3.2.6. Legal landscape
Chapter 4. Japan Anime Merchandising Market: Product Estimates & Trend Analysis
4.1. Product Market Share, 2023 & 2030
4.2. Segment Dashboard
4.3. Japan Anime Merchandising Market by Product Outlook
4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
4.4.1. Figurine
4.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.2. Clothing
4.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.3. Books
4.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.4. Board Games & Toys
4.4.4.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.5. Posters
4.4.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.6. Others
4.4.6.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 5. Japan Anime Merchandising Market: Distribution Channel Estimates & Trend Analysis
5.1. Distribution Channel Market Share, 2023 & 2030
5.2. Segment Dashboard
5.3. Japan Anime Merchandising Market by Distribution Channel Outlook
5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
5.4.1. Online
5.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
5.4.2. Offline
5.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 6. Competitive Landscape
6.1. Recent Developments & Impact Analysis, By Key Market Participants
6.2. Company/Competition Categorization
6.3. Vendor Landscape
6.3.1. List of key distributors and channel partners
6.3.2. Key customers
6.4. Company Profiles
6.4.1. Bandai Namco
6.4.1.1. Company overview
6.4.1.2. Financial performance
6.4.1.3. Product benchmarking
6.4.1.4. Strategic initiatives
6.4.2. Good Smile Company, Inc.
6.4.2.1. Company overview
6.4.2.2. Financial performance
6.4.2.3. Product benchmarking
6.4.2.4. Strategic initiatives
6.4.3. Kodansha LTD.
6.4.3.1. Company overview
6.4.3.2. Financial performance
6.4.3.3. Product benchmarking
6.4.3.4. Strategic initiatives
6.4.4. Kotobukiya Co., Ltd.
6.4.4.1. Company overview
6.4.4.2. Financial performance
6.4.4.3. Product benchmarking
6.4.4.4. Strategic initiatives
6.4.5. Kyoto Animation Co., Ltd.
6.4.5.1. Company overview
6.4.5.2. Financial performance
6.4.5.3. Product benchmarking
6.4.5.4. Strategic initiatives
6.4.6. P.A.WORKS Co.,Ltd
6.4.6.1. Company overview
6.4.6.2. Financial performance
6.4.6.3. Product benchmarking
6.4.6.4. Strategic initiatives
6.4.7. Pierrot Co.,Ltd.
6.4.7.1. Company overview
6.4.7.2. Financial performance
6.4.7.3. Product benchmarking
6.4.7.4. Strategic initiatives
6.4.8. Production I.G
6.4.8.1. Company overview
6.4.8.2. Financial performance
6.4.8.3. Product benchmarking
6.4.8.4. Strategic initiatives
6.4.9. Studio Ghibli, Inc.
6.4.9.1. Company overview
6.4.9.2. Financial performance
6.4.9.3. Product benchmarking
6.4.9.4. Strategic initiatives
6.4.10. TOEI ANIMATION Co., Ltd.
6.4.10.1. Company overview
6.4.10.2. Financial performance
6.4.10.3. Product benchmarking
6.4.10.4. Strategic initiatives
6.4.11. Ufotable Co., Ltd.
6.4.11.1. Company overview
6.4.11.2. Financial performance
6.4.11.3. Product benchmarking
6.4.11.4. Strategic initiatives
6.4.12. VIZ Media, LLC.
6.4.12.1. Company overview
6.4.12.2. Financial performance
6.4.12.3. Product benchmarking
6.4.12.4. Strategic initiatives
List of Tables
Table 1 List of abbreviations
Table 2 Japan anime merchandising market, by product, 2018 - 2030 (USD Million)
Table 3 Japan anime merchandising market, by distribution channel, 2018 - 2030 (USD Million)
List of Figures
Fig. 1 Market research process
Fig. 2 Japan anime merchandising market segmentation
Fig. 3 Japan anime merchandising technology landscape
Fig. 4 Information procurement
Fig. 5 Data analysis models
Fig. 6 Market formulation and validation
Fig. 7 Data validating & publishing
Fig. 8 Market snapshot
Fig. 9 Segment snapshot (1/2)
Fig. 10 Segment snapshot (2/2)
Fig. 11 Competitive landscape snapshot
Fig. 12 Japan anime merchandising market Size and growth prospects (USD Billion)
Fig. 13 Japan anime merchandising market: Industry value chain analysis
Fig. 14 Japan anime merchandising market: Market dynamics
Fig. 15 Japan anime merchandising market: PORTER's analysis
Fig. 16 Japan anime merchandising market: PESTEL analysis
Fig. 17 Japan anime merchandising market: Product movement analysis
Fig. 18 Japan anime merchandising market: Product outlook and key takeaways
Fig. 19 Figurine market estimates and forecast, 2018 - 2030
Fig. 20 Clothing estimates and forecast, 2018 - 2030
Fig. 21 Books estimates and forecast, 2018 - 2030
Fig. 22 Board games and toys estimates and forecast, 2018 - 2030
Fig. 23 Posters estimates and forecast, 2018 - 2030
Fig. 24 Others estimates and forecast, 2018 - 2030
Fig. 25 Japan anime merchandising market: Distribution channel movement analysis
Fig. 26 Japan anime merchandising market: Distribution channel outlook and key takeaways
Fig. 27 Online market estimates and forecasts, 2018 - 2030
Fig. 28 Offline market estimates and forecasts, 2018 - 2030
Fig. 29 Key company categorization
Fig. 30 Company market positioning
Fig. 31 Key company market share analysis, 2023
Fig. 32 Strategic framework

Companies Mentioned

  • Bandai Namco
  • Good Smile Company, Inc.
  • Kodansha LTD.
  • Kotobukiya Co., Ltd.
  • Kyoto Animation Co., Ltd.
  • P.A.WORKS Co.,Ltd
  • Pierrot Co.,Ltd.
  • Production I.G
  • Studio Ghibli, Inc.
  • TOEI ANIMATION Co., Ltd.
  • Ufotable Co., Ltd.
  • VIZ Media, LLC.

Methodology

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Table Information