Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Mexico Super Apps Market Variables, Trends, & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Billion)
3.3. Industry Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market Drivers Analysis
3.4.1.1. Proliferation of smartphone and rollout of high-speed internet networks
3.4.1.2. Growing popularity of e-commerce
3.4.2. Market Restraints Analysis
3.4.2.1. Growing concerns over data security and privacy protection
3.4.2.2. High Cost of Super App Development
3.4.3. Industry Opportunities
3.4.4. Industry Challenges
3.5. Mexico Super Apps Market Analysis Tools
3.5.1. Porter’s Analysis
3.5.1.1. Bargaining power of the suppliers
3.5.1.2. Bargaining power of the buyers
3.5.1.3. Threats of substitution
3.5.1.4. Threats from new entrants
3.5.1.5. Competitive rivalry
3.5.2. PESTEL Analysis
3.5.2.1. Political landscape
3.5.2.2. Economic and Social landscape
3.5.2.3. Technological landscape
3.5.2.4. Environmental landscape
3.5.2.5. Legal landscape
3.5.3. Income stream analysis
3.5.4. Marketing revenue analysis
3.5.5. Regulations and policy environment
3.5.5.1. Analysis of legislative measures and public policies pertaining to the Mexico super apps market
3.5.5.1.1. Data privacy and collection requirements
3.5.5.1.2. Intellectual property rights
3.5.5.1.3. Consumer protection laws
3.5.5.1.4. Anti-spam laws
3.5.5.1.5. Industry-specific requirements
3.5.5.1.6. Tax reforms
3.5.5.2. Analysis of Comisión Nacional Bancaria Y De Valores (CNBV) and super apps growth opportunities
3.5.5.3. Risk assessment
3.5.5.3.1. Analysis of customer experience and complaints against competitors
3.5.5.3.2. Analysis and instances of legal complaints and controversies
3.5.5.3.3. Assessment of security measures and their impact on trust generation or erosion among users
Chapter 4. Mexico Super Apps Market - Analysis of Mexico Central Bank and Global Economic Policies
4.1. Qualitative Analysis of Mexico Central Bank Initiatives Aiding and Posing a Threat to Super Apps Growth in Mexico
4.1.1. Encouraging The Adoption of Digital Payment Systems
4.1.2. Mobile Banking Through Regulatory Frameworks and Policies
4.1.3. Digitalization And Financial Inclusion
4.2. Qualitative Analysis of International Financial and Banking Policies Aiding and Posing a Threat to Super Apps Growth in Mexico
4.2.1. Global Digital Transformation
4.2.2. Increasing Smartphone Penetration
4.2.3. Cross-Border Investments and Partnerships
4.2.4. Digital Payments Evolution
4.2.5. Global E-Commerce Boom
Chapter 5. Mexico Super Apps Market: Application Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Mexico Super Apps Market: Application Movement Analysis, USD Billion, 2023 & 2030
5.3. Financial Services
5.3.1. Financial Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
5.4. Transportation & Logistics Services
5.4.1. Transportation & Logistics Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
5.5. E-commerce
5.5.1. E-commerce Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
5.6. Social Media & Messaging
5.6.1. Social Media & Messaging Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
5.7. Others
5.7.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
Chapter 6. Mexico Super Apps Market: End User Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. Mexico Super Apps Market: End User Movement Analysis, USD Billion, 2023 & 2030
6.3. Businesses
6.3.1. Businesses Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
6.4. Consumers
6.4.1. Consumers Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Billion)
6.4.2. Mexico Super Apps Market Estimates & Forecast, By Age (USD Million)
6.4.2.1. Below 18 years
6.4.2.2. 18 - 25 years
6.4.2.3. 26 - 34 years
6.4.2.4. 35 - 50 years
6.4.2.5. Above 50 years
6.4.3. Mexico Super Apps Market Estimates & Forecast, By Gender (USD Million)4
6.4.3.1. Male
6.4.3.2. Female
Chapter 7. Competitive Landscape
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Company Market Positioning
7.4. Company Market Share Analysis
7.5. Company Heat Map Analysis
7.6. Strategy Mapping
7.6.1. Expansion
7.6.2. Mergers & Acquisition
7.6.3. Partnerships & Collaborations
7.6.4. New Product Launches
7.6.5. Research And Development
7.7. Company Profiles
7.7.1. Rappi Inc.
7.7.1.1. Participant’s Overview
7.7.1.2. Financial Performance
7.7.1.3. Product Benchmarking
7.7.1.4. Recent Developments
7.7.2. Baz Súperapp, SA de CV
7.7.2.1. Participant’s Overview
7.7.2.2. Financial Performance
7.7.2.3. Product Benchmarking
7.7.2.4. Recent Developments
7.7.3. Ant Group Co., Ltd.
7.7.3.1. Participant’s Overview
7.7.3.2. Financial Performance
7.7.3.3. Product Benchmarking
7.7.3.4. Recent Developments
7.7.4. LINE Plus Corporation
7.7.4.1. Participant’s Overview
7.7.4.2. Financial Performance
7.7.4.3. Product Benchmarking
7.7.4.4. Recent Developments
7.7.5. Kakao Corp
7.7.5.1. Participant’s Overview
7.7.5.2. Financial Performance
7.7.5.3. Product Benchmarking
7.7.5.4. Recent Developments
7.7.6. Tencent Holdings Ltd.
7.7.6.1. Participant’s Overview
7.7.6.2. Financial Performance
7.7.6.3. Product Benchmarking
7.7.6.4. Recent Developments
7.7.7. MercadoLibre SRL
7.7.7.1. Participant’s Overview
7.7.7.2. Financial Performance
7.7.7.3. Product Benchmarking
7.7.7.4. Recent Developments
7.7.8. Merqueo SAS
7.7.8.1. Participant’s Overview
7.7.8.2. Financial Performance
7.7.8.3. Product Benchmarking
7.7.8.4. Recent Developments
7.7.9. Banco Inter S.A.
7.7.9.1. Participant’s Overview
7.7.9.2. Financial Performance
7.7.9.3. Product Benchmarking
7.7.9.4. Recent Developments
7.7.10. Meta
7.7.10.1. Participant’s Overview
7.7.10.2. Financial Performance
7.7.10.3. Product Benchmarking
7.7.10.4. Recent Developments
7.7.11. Revolut Ltd.
7.7.11.1. Participant’s Overview
7.7.11.2. Financial Performance
7.7.11.3. Product Benchmarking
7.7.11.4. Recent Developments
7.7.12. PicPay Instituição de Paço S/A
7.7.12.1. Participant’s Overview
7.7.12.2. Financial Performance
7.7.12.3. Product Benchmarking
7.7.12.4. Recent Developments
7.7.13. Yummy Inc.
7.7.13.1. Participant’s Overview
7.7.13.2. Financial Performance
7.7.13.3. Product Benchmarking
7.7.13.4. Recent Developments
List of Tables
Table 1 MercadoLibre SRL fintech revenue in Mexico, 2020, 2021, and 2022 (in USD Million)
Table 2 MercadoLibre SRL Commerce revenue in Mexico, 2020, 2021, and 2022 (in USD Million)
Table 3 Super Apps ARPU, 2021 (USD)
Table 4 Super App ratings on Google Play and Apple Inc. App Store (December 2023)
Table 5 Smartphone Adoption (%), by Country, 2021
Table 6 Mexico Super Apps Market, by Application, 2017 - 2030 (USD Million)
Table 7 Mexico Super Apps Market, by End-user, 2017 - 2030 (USD Million)
Table 8 Mexico Super Apps Market, by Age, 2017 - 2030 (USD Million)
Table 9 Mexico Super Apps Market, by Gender, 2017 - 2030 (USD Million)
Table 10 Mexico - Mobile Ownership Rate, Internet Awareness Rate, Internet Penetration Rate, and Mobile Internet Usage Rate, By Gender
Table 11 Activities conducted by mobile internet users in Mexico, 2022
Table 12 Smartphone Adoption and Subscriber Penetration Rate, By Country, 2022
Table 13 Country Wise Spectrum Price Impact
Table 14 Participant’s Overview
Table 15 Financial Performance
Table 16 Participant’s Overview
Table 17 Key companies undergoing expansions
Table 18 Key companies involved in M&As
Table 19 Key companies undergoing partnerships & collaborations
Table 20 Key companies launching new product/service launches
List of Figures
Fig. 1 Mexico Super Apps Market Segmentation
Fig. 2 Information Procurement
Fig. 3 Data Analysis Models
Fig. 4 Market Formulation And Validation
Fig. 5 Data Validating & Publishing
Fig. 6 Market Snapshot
Fig. 7 Segmental Outlook, by Application & End-use, 2022 & 2030 (USD Million)
Fig. 8 Competitive landscape snapshot
Fig. 9 Global Mobile Application & Global Mexico Super Apps Market Value, 2022 (USD Billion)
Fig. 10 Super Apps Market - Value Chain Analysis
Fig. 11 Mexico Super Apps Market Analysis - Market Dynamics
Fig. 12 Key market driver impact
Fig. 13 Smartphones as a percentage of total connections (excluding licensed cellular IoT)
Fig. 14 Key market restraint impact
Fig. 15 Costs associated with each stage of super app development (in USD)
Fig. 16 Key market opportunity impact
Fig. 17 Mexico Super Apps Market Analysis - Porter’s Five Forces Analysis
Fig. 18 Mexico Super Apps Market Analysis - PESTEL Analysis
Fig. 19 MercadoLibre SRL 2022 revenue, by revenue stream (USD Million for revenue; % for segment share in total revenue)
Fig. 20 MercadoLibre SRL 2022 revenue, by geography (USD Million for revenue; % for segment share in total revenue)
Fig. 21 Tencent Holdings Ltd. 2022 revenue, by segment
Fig. 22 Mexico Super Apps Market, by Application: Key Takeaways (Value)
Fig. 23 Mexico Super Apps Market, by Application: Market Share, 2022 & 2030 (Value)
Fig. 24 Financial Services Super Apps Market Estimates & Forecasts, 2017 - 2030 (USD Million)
Fig. 25 Transportation & Logistics Services Super App Market Estimates & Forecasts, 2017 - 2030 (USD Million)
Fig. 26 E-Commerce Super Apps Market Estimates & Forecasts, 2017 - 2030 (USD Million)
Fig. 27 Social Media & Messaging Super Apps Market Estimates & Forecasts, 2017 - 2030 (USD Million)
Fig. 28 Others Super App Market Estimates & Forecasts, 2017 - 2030 (USD Million)
Fig. 29 Mexico Super Apps Market, by End-user: Key Takeaways (Value)
Fig. 30 Mexico Super Apps Market, by End-user: Market Share, 2022 & 2030 (Value)
Fig. 31 Businesses Super Apps Market Estimates & Forecasts, 2017 - 2030 (USD Million)
Fig. 32 Consumers Super Apps Market Estimates & Forecasts, 2017 - 2030 (USD Million)
Fig. 33 WeChat Insights
Fig. 34 Bank Account Ownership by Gender in Mexico: 2012-2021
Fig. 35 Key Company Categorization
Fig. 36 Mexico Super Apps - Company Market Share Analysis, 2022
Fig. 37 Strategic Mapping
