People today are placing focus on the desired outcome of their consumption. In the pet care universe, pet owners are extending this behaviour to their animal companions where consumables across pet food, pet treats and pet supplements are being chosen based on the need state they address. Ranging from the more mature physical and physiological needs to the more nascent emotional and mental needs, this report aims to explore holistic wellness in pets through the lens of need states.
Key Findings
Understanding the concept of need states in pet health and wellness
Evolving pet humanisation is driving pet owners to take a more cognisant view of their pets’ health. Pet owners are taking a more proactive approach towards pet health management. They are looking to address specific needs and working their way backwards to find the best product fit. Understanding the “need states” pet owners are looking to address creates opportunities for brand and category owners.
Physical and physiological wellbeing remains a core health need
With a pet’s physical and physiological health, for the most part, being visibly evident, pet owners are looking for ways in which they can adopt a more preventative approach rather than a diagnostic one. Across pet nutrition, pet treats and pet dietary supplements, offerings are increasingly becoming functional, targeting a variety of needs.
Burgeoning emotional and mental health spaces
Known to support emotional and mental wellbeing in humans, pets themselves are not immune to health challenges in this space. From stress and behaviour management to engaging and enriching activities, emotional and mental wellbeing has increasingly come to the forefront of pet health.
Tech as an enabler in pet health
Tech-enabled pet healthcare offerings can serve as a crucial ally for pet parents looking to adopt a preventative health management approach. AI-powered devices like wearables can help detect anomalies early on, while also supporting more accurate prognosis by veterinarians. AI has the potential to power the future of pet health, where it can not only aid in the discovery of need states but also drive hyper-customisation which could serve as the value proposition for premiumisation.
The Holistic Wellness in Pet Care: Creating Value Through Broader Need States global briefing offers an insight into the development of the market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading and emerging companies and brands, offers strategic analysis of key factors influencing the market, including background information on pet population, pet ownership by household and prepared gap ratio. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Pet Food, Pet Products.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
