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Point of Sale Materials (PoSM) Market Report and Forecast 2024-2032

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    Report

  • 123 Pages
  • February 2024
  • Region: Global
  • Expert Market Research
  • ID: 5944397
Global Point of Sale Materials (PoSM) Market Report and Forecast 2024-2032

Market Outlook

According to the report, the global point of sale materials (PoSM) market reached a value of almost USD 2.11 billion in 2023. Aided by growing investments by manufacturers in effective product marketing and the growing demand from the consumer-packaged goods industry, the market is projected to further grow at a CAGR of 5.9% between 2024 and 2032 to reach a value of nearly USD 3.64 billion by 2032.

Point of sale materials, commonly known as PoSM, encompass a diverse range of promotional displays and marketing materials utilised around the point of purchase. They play an instrumental role in enhancing brand visibility, influencing purchasing decisions, and ultimately bolstering sales. From banners, shelf edging, dump bins to wobblers, these materials have become quintessential elements in brick-and-mortar retailing.

Growing emphasis on in-store marketing is a pivotal driver for the point of sale materials (PoSM) market growth. As retailers and brands endeavour to make the most out of the physical presence of consumers in stores, PoSM stand as effective tools in capturing consumer attention, providing product information, and persuading impulsive buying decisions. Furthermore, with increasing competition in retail spaces, PoSM provides a competitive edge by promoting special offers, new arrivals, and unique selling idea of products.

Growing inclination towards customised and interactive displays has become one of the growing point of sale materials (PoSM) market trends. With advancements in technology, digital PoSM, incorporating touch screens, augmented reality, and interactive product demos, are rapidly growing. These interactive displays not only engage the consumers but also offer an immersive shopping experience.

Additionally, brands, in alignment with their sustainability goals, are showing a marked preference for eco-friendly PoS materials, further impacting the point of sale materials (PoSM) market demand. Recyclable cardboards, bioplastics, and other green materials are steadily replacing conventional materials, reflecting the global shift towards sustainability.

The point of sale materials (PoSM) market analysis highlights that the FMCG industry remains a significant end-user among other sectors. The increasing need for brands in this sector to stand out and attract consumer attention in crowded supermarkets propels the adoption of innovative PoSM. However, it is not limited to the FMCG sector. Sectors such as electronics, cosmetics, pharmaceuticals, and even automotive are integrating PoSM as a pivotal part of their retail marketing strategy.

Market Segmentation

The market can be divided based on type, end use, and region.

Market Breakup by Type

  • Soft PoSM
  • Hard PoSM

Market Breakup by End Use

  • FMCG
  • Food and Beverage
  • Retail
  • Pharmaceutical
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global point of sale materials (PoSM) market. Some of the major players explored in the report are as follows:
  • HH Global
  • Exceptional 3D, Inc.
  • Simpson Group
  • RTC Industries, Inc.
  • Trion Industries, Inc.
  • Priority, Inc.
  • Drukkerij VAN AS B.V.
  • Amitoje India
  • Others


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Table of Contents

1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Covid-19 Impact and Assessments on Market
8 Global Point of Sale Materials (PoSM) Market Overview
8.1 Key Industry Highlights
8.2 Global Point of Sale Materials (PoSM) Historical Market (2018-2023)
8.3 Global Point of Sale Materials (PoSM) Market Forecast (2024-2032)
8.4 Global Point of Sale Materials (PoSM) Market by Type
8.4.1 Soft PoSM
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Hard PoSM
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Point of Sale Materials (PoSM) Market by End Use
8.5.1 FMCG
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Food and Beverage
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Retail
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Pharmaceutical
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.7 Global Point of Sale Materials (PoSM) Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Point of Sale Materials (PoSM) Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Point of Sale Materials (PoSM) Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Spain
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Point of Sale Materials (PoSM) Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.2 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Point of Sale Materials (PoSM) Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Point of Sale Materials (PoSM) Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Turkey
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 South Africa
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter's Five Forces Analysis
14.2.1 Supplier's Power
14.2.2 Buyer's Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 HH Global
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Exceptional 3D, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Simpson Group
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 RTC Industries, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Trion Industries, Inc
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Priority, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Drukkerij VAN AS B.V.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Amitoje India
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Point of Sale Materials (PoSM) Market: Key Industry Highlights, 2018 and 2032
2. Global Point of Sale Materials (PoSM) Historical Market: Breakup by End Use (USD Billion), 2018-2023
3. Global Point of Sale Materials (PoSM) Market Forecast: Breakup by End Use (USD Billion), 2024-2032
4. Global Point of Sale Materials (PoSM) Historical Market: Breakup by Region (USD Billion), 2018-2023
5. Global Point of Sale Materials (PoSM) Market Forecast: Breakup by Region (USD Billion), 2024-2032
6. North America Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
7. North America Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
8. Europe Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
9. Europe Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Asia Pacific Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Asia Pacific Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Latin America Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Latin America Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Middle East and Africa Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Middle East and Africa Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Global Point of Sale Materials (PoSM) Market Structure

Companies Mentioned

  • HH Global
  • Exceptional 3D Inc.
  • Simpson Group
  • RTC Industries Inc.
  • Trion Industries Inc.
  • Priority Inc.
  • Drukkerij VAN AS B.V.
  • Amitoje India

Methodology

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Table Information