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How to Market from Your Client's Perspective

  • Training

  • Massachusetts Continuing Legal Education, Inc. (MCLE)
  • ID: 5944562
Most law firms design intake and marketing programs to ease, what they view, as a burden. Lawyers generally want to spend less time marketing, and more time working on substantive matters-even if the marketing is what generates the work. But, if you own or manage a law firm, it’s possible to market smarter, not harder, by focusing on understanding and meeting the expectations of modern legal consumers and utilizing automation technology where possible. Increase your firm’s intake and conversion by better understanding the needs of legal consumers.

Course Content

11:00 am - 11:15 am
Why Your Existing Marketing and Intake Tools Don’t Work
Jared D. Correia, Esq.,
Red Cave Law Firm Consulting, Beverly

11:15 am - 11:30 am
What Do Legal Consumers Want in 2020?
Jared D. Correia, Esq.,
Red Cave Law Firm Consulting, Beverly

11:30 am - 11:45 am
What Technology and Processes Should Law Firms Adopt to Meet Consumer Expectations?
Jared D. Correia, Esq.,
Red Cave Law Firm Consulting, Beverly

11:45 am - 11:55 am
How Can Law Firms Utilize Data to Make Better Decisions About Client Selection?
Jared D. Correia, Esq.,
Red Cave Law Firm Consulting, Beverly

Please Note
This webcast is delivered completely online, underscoring their convenience and appeal.
There are no published print materials. All written materials are available electronically only.
They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.

Speakers

Faculty
Jared D. Correia, Esq.,
Red Cave Law Firm Consulting, Beverly