Marketing a modern law firm is a whole new ballgame. Consumers are pickier than ever before, and have more choices than ever before. Lawyers have traditionally relied on networking and personal referrals to drive business, but the way those channels are best accessed has changed. This concentrated and thorough program offers a lively and detailed discussion of the many ways that law firms can reconstruct traditional marketing tactics for the social media age.
This program helps you to take your networking game up a notch. Experienced practitioners with proven business marketing chops walk you through the steps you need to take and the moves you need to make to supplement traditional networking and referral building tactics with new-school concepts like content marketing, lawyer profile services, Slack channels, branded networks, and social media.
Attend, and get all the information you need to market your law firm in an effective and ethical fashion. If you want to keep doing what has worked in marketing your practice, while also opening up your marketing to non-traditional avenues, we’ve got you covered.
This program helps you to take your networking game up a notch. Experienced practitioners with proven business marketing chops walk you through the steps you need to take and the moves you need to make to supplement traditional networking and referral building tactics with new-school concepts like content marketing, lawyer profile services, Slack channels, branded networks, and social media.
Attend, and get all the information you need to market your law firm in an effective and ethical fashion. If you want to keep doing what has worked in marketing your practice, while also opening up your marketing to non-traditional avenues, we’ve got you covered.
Course Content
1:30 - 1:35 pmWelcome and Introduction
1:50 - 2:10 pm
Creating an Online Presence
Victoria M. Santoro Mair, Esq.,
Sweeney Merrigan Law LLP, Boston
Jared D. Correia, Esq.,
Red Cave Law Firm Consulting, Beverly
2:10 - 2:30 pm
Leveraging Content Marketing
Jared D. Correia, Esq.,
Red Cave Law Firm Consulting, Beverly
2:30 - 2:45 pm
Making the Most Out of Traditional Networking
Victoria M. Santoro Mair, Esq.,
Sweeney Merrigan Law LLP, Boston
Joseph S. Berman, Esq.,
Office of the General Counsel, Massachusetts Board of Bar Overseers, Boston
2:45 - 3:00 pm
Networking and Refreshment Break
3:00 - 3:15 pm
The Continuing Value of Referral Marketing
Joseph S. Berman, Esq.,
Office of the General Counsel, Massachusetts Board of Bar Overseers, Boston
Victoria M. Santoro Mair, Esq.,
Sweeney Merrigan Law LLP, Boston
3:15 - 3:30 pm
Building an Referral Network
Jared D. Correia, Esq.,
Red Cave Law Firm Consulting, Beverly
Victoria M. Santoro Mair, Esq.,
Sweeney Merrigan Law LLP, Boston
3:45 - 4:15 pm
Ethical Issues for Lawyer Advertising and Referrals
Joseph S. Berman, Esq.,
Office of the General Counsel, Massachusetts Board of Bar Overseers, Boston
4:15 - 4:30 pm
'Ask the Experts' Q&A Session
Panel
Please Note
This webcast is delivered completely online, underscoring their convenience and appeal.
There are no published print materials. All written materials are available electronically only.
They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.
Speakers
ChairJared D. Correia, Esq.,
Red Cave Law Firm Consulting, Beverly
Faculty
Joseph S. Berman, Esq.,
Office of the General Counsel, Massachusetts Board of Bar Overseers, Boston
Victoria M. Santoro Mair, Esq.,
Sweeney Merrigan Law LLP, Boston
