*Please note: This program was originally scheduled for 11/28/2023, but was rescheduled to 11/30/2023.**
This engaging and comprehensive program is designed to equip lawyers with the knowledge and skills needed to effectively promote and grow their practice in today’s competitive market. This dynamic program explores the intricacies of marketing strategies specifically tailored to the legal industry, assisting participants in enhancing their visibility, attracting new clients, and building a strong professional brand.
We begin by examining the fundamental principles of legal marketing; learning how to develop a compelling marketing plan that aligns with your practice area and target audience. Then we explore various marketing channels, including digital platforms, social media, and traditional advertising, while gaining an understanding of the ethical considerations when promoting legal services.
This engaging and comprehensive program is designed to equip lawyers with the knowledge and skills needed to effectively promote and grow their practice in today’s competitive market. This dynamic program explores the intricacies of marketing strategies specifically tailored to the legal industry, assisting participants in enhancing their visibility, attracting new clients, and building a strong professional brand.
We begin by examining the fundamental principles of legal marketing; learning how to develop a compelling marketing plan that aligns with your practice area and target audience. Then we explore various marketing channels, including digital platforms, social media, and traditional advertising, while gaining an understanding of the ethical considerations when promoting legal services.
Course Content
2:00pm - 2:15pmMarketing Fundamentals
Nicole M. Bluefort, Esq.,
Bluefort Law Group, Lynn
2:15pm - 2:35pm
Marketing Plans
Nicole M. Bluefort, Esq.,
Bluefort Law Group, Lynn
2:35pm - 2:55pm
Marketing Your Practice: Building Your Brand
Nicole M. Bluefort, Esq.,
Bluefort Law Group, Lynn
2:55pm - 3:15pm
Marketing Your Practice: Effective Storytelling
Nicole M. Bluefort, Esq.,
Bluefort Law Group, Lynn
3:25pm - 3:45pm
Marketing Your Practice: Data Analytics
Nicole M. Bluefort, Esq.,
Bluefort Law Group, Lynn
3:45pm - 4:00pm
Marketing Your Practice: Search Engine Optimization (SEO)
Nicole M. Bluefort, Esq.,
Bluefort Law Group, Lynn
Please Note
This webcast is delivered completely online, underscoring their convenience and appeal.
There are no published print materials. All written materials are available electronically only.
They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.
Speakers
ChairNicole M. Bluefort, Esq.,
Bluefort Law Group, Lynn
