Strong trademarks are valuable assets to any organization-but obtaining and maintaining strong trademark rights is not as simple as picking a name that you like. This new webcast program explores ways to select, use, protect, and maintain your trademark rights. The faculty discuss registration as well as enforcement strategies, including how to combat on-line infringement and counterfeiting. Hear practical tips to create value in a brand that can stand the test of time. Bring your questions to join the dialogue!
Course Content
2:00 - 2:48 pmTrademark Selection for Strong Brand Foundation; Proper Trademark Use Internally and Externally to Your Organization
Nicole E. Gage, Esq.,
Beck Reed Riden LLP, Boston
2:48 - 3:00 pm
Break
3:00 - 3:48 pm
Trademark Registration: How, When, Where, and Why; New USPTO Procedures and Options for Rights Owners
Carrie Webb Olson, Esq.,
Day Pitney LLP, Boston
3:48 - 4:00 pm
Break
4:00 - 4:45 pm
Enforcement and Defense of Trademark Rights
Michelle E. Brownlee, Esq.,
Franklin Sports, Inc., Marlborough
4:45 - 4:51 pm
'Ask the Experts' Q&A Session and Key Takeaways
Panel
Please Note
This webcast is delivered completely online, underscoring their convenience and appeal.
There are no published print materials. All written materials are available electronically only.
They are posted 24 hours prior to the program and can be accessed, downloaded, or printed from your computer.
Speakers
ChairNicole E. Gage, Esq.,
Beck Reed Riden LLP, Boston
Faculty
Michelle E. Brownlee, Esq.,
Franklin Sports, Inc., Marlborough
Carrie Webb Olson, Esq.,
Day Pitney LLP, Boston
