The North America Employee Experience Management Market would witness market growth of 10.5% CAGR during the forecast period (2023-2030).
Economic factors and market dynamics influence organizational priorities, including investments in employee experience initiatives. Organizations are increasingly adopting employee journey mapping techniques to identify pain points and opportunities for improvement throughout the employee lifecycle. AI enables organizations to personalize the employee experience by analyzing individual preferences and learning patterns and providing tailored solutions. Real-time feedback mechanisms, such as pulse surveys and continuous performance evaluations, are becoming integral to EXM strategies, fostering agile and responsive organizational cultures.
A growing awareness of mental health issues in the workplace has led to a focus on well-being programs and initiatives as part of comprehensive EXM strategies. Organizations are moving towards integrated platforms consolidating various EXM components, providing a centralized hub for employee interactions, feedback, and development. The integration of advanced technologies has been a primary driver of the expansion of EXM. Artificial intelligence (AI), machine learning, and data analytics are increasingly leveraged to create personalized and adaptive employee experiences. These technologies enable organizations to analyze vast amounts of data to understand individual preferences, work patterns, and performance metrics, thereby tailoring experiences to the unique needs of each employee.
Organizations in North America are leveraging advanced software platforms, analytics tools, and integrated systems to measure and enhance the employee experience across various touchpoints in the employee lifecycle. DEI initiatives are influencing the EXM in North America. Companies are incorporating DEI principles into their EXM strategies to create inclusive workplaces, address disparities, and promote a sense of belonging among employees. Hence, the factors mentioned above will drive the regional market growth.
The US market dominated the North America Employee Experience Management Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3677.8 million by 2030. The Canada market is experiencing a CAGR of 12.9% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 12% during (2023 - 2030).
Based on Offering, the market is segmented into Software (Standalone Software, and Integrated Software), and Services. Based on Standalone Software Type, the market is segmented into Employee Engagement, Employee Recognition & Rewards, Employee Survey & Feedback, Employee Performance Management, and Others. Based on Industry, the market is segmented into IT & ITeS, BFSI, Telecom, Healthcare, Manufacturing, Government, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Economic factors and market dynamics influence organizational priorities, including investments in employee experience initiatives. Organizations are increasingly adopting employee journey mapping techniques to identify pain points and opportunities for improvement throughout the employee lifecycle. AI enables organizations to personalize the employee experience by analyzing individual preferences and learning patterns and providing tailored solutions. Real-time feedback mechanisms, such as pulse surveys and continuous performance evaluations, are becoming integral to EXM strategies, fostering agile and responsive organizational cultures.
A growing awareness of mental health issues in the workplace has led to a focus on well-being programs and initiatives as part of comprehensive EXM strategies. Organizations are moving towards integrated platforms consolidating various EXM components, providing a centralized hub for employee interactions, feedback, and development. The integration of advanced technologies has been a primary driver of the expansion of EXM. Artificial intelligence (AI), machine learning, and data analytics are increasingly leveraged to create personalized and adaptive employee experiences. These technologies enable organizations to analyze vast amounts of data to understand individual preferences, work patterns, and performance metrics, thereby tailoring experiences to the unique needs of each employee.
Organizations in North America are leveraging advanced software platforms, analytics tools, and integrated systems to measure and enhance the employee experience across various touchpoints in the employee lifecycle. DEI initiatives are influencing the EXM in North America. Companies are incorporating DEI principles into their EXM strategies to create inclusive workplaces, address disparities, and promote a sense of belonging among employees. Hence, the factors mentioned above will drive the regional market growth.
The US market dominated the North America Employee Experience Management Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3677.8 million by 2030. The Canada market is experiencing a CAGR of 12.9% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 12% during (2023 - 2030).
Based on Offering, the market is segmented into Software (Standalone Software, and Integrated Software), and Services. Based on Standalone Software Type, the market is segmented into Employee Engagement, Employee Recognition & Rewards, Employee Survey & Feedback, Employee Performance Management, and Others. Based on Industry, the market is segmented into IT & ITeS, BFSI, Telecom, Healthcare, Manufacturing, Government, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- SAP SE
- Oracle Corporation
- Microsoft Corporation
- Workday, Inc.
- Zoom Video Communications, Inc.
- Qualtrics International Inc. (Silver Lake)
- SurveySparrow, Inc.
- 15Five, Inc.
- Culture Amp Pty Ltd.
- Kudos, Inc.
Market Report Segmentation
By Offering- Software
- Standalone Software
- Employee Engagement
- Employee Recognition & Rewards
- Employee Survey & Feedback
- Employee Performance Management
- Others
- Integrated Software
- Services
- IT & ITeS
- BFSI
- Telecom
- Healthcare
- Manufacturing
- Government
- Others
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. North America Employee Experience Management Market by Offering
Chapter 6. North America Employee Experience Management Market by Industry
Chapter 7. North America Employee Experience Management Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- SAP SE
- Oracle Corporation
- Microsoft Corporation
- Workday, Inc.
- Zoom Video Communications, Inc.
- Qualtrics International Inc. (Silver Lake)
- SurveySparrow, Inc.
- 15Five, Inc.
- Culture Amp Pty Ltd.
- Kudos, Inc.
Methodology
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