Explore the cutting-edge of marketing new products and services from leading businesses in Asia
In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.
In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find
- In-depth examinations of China's unique and competitive economic ecosystem
- Discussions of the increasingly foundational role played by Singapore as an international business hub
- An analysis of the latest economic developments in South Korea driving marketing excellence in that country
Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.
Table of Contents
Foreword xi
Preface xiii
Acknowledgments xix
1 Operations as the Center of Gravity: The Omnihouse Model 1
2 Competing with the West: Asia as the Rising Model 23
3 The New Perspective of Quality: From Input to Impact 47
4 The New Perspective of Cost: From Cost-Cutting to Social Contributions 67
5 The New Perspective of Delivery: From On Estimate to On Conscience 89
6 The New Perspective of Service: From Standardization to Transformation 109
7 Creativity and Innovation in the New Operational Excellence: How the Korean Wave and Other Trends Are Affecting the World 129
8 Entrepreneurship and Leadership in the New Operational Excellence: How Indian Passion Is Helping Build Dominance 147
9 Productivity and Improvement in the New Operational Excellence: How the Japanese Spirit Goes Beyond Kaizen 165
10 Professionalism and Management in the New Operational Excellence: How Singapore’s Attitude Is Becoming World-Class 181
11 The Yin-Yang Advantage: How China Made the Impossible Possible 203
Epilogue: Countries, Capabilities, and Operational Excellence 229
Appendix A: the Omnihouse Model 235
Appendix B: Inner Development Goals 239
Appendix C: Humane Entrepreneurship 243
Appendix D: Marketing Zen 247
Notes 251
About the Authors 275
Index 277
