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HW Snacks in Brazil

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    Report

  • 15 Pages
  • July 2024
  • Region: Brazil
  • Euromonitor International
  • ID: 5945994
Many Brazilian consumers have become more concerned about their health, and are keen to prevent medical problems by eating and drinking well. This has benefited health and wellness products within snacks. Consumers are increasingly aware of the link between diet and a strong metabolism, which is leading them to add more products that offer something extra to benefit their health, such as minerals, vitamins, fibre, or omega 3s, to their weekly shopping baskets.

The HW Snacks in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Snacks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Good source of minerals is the leading claim in health and wellness snacks in 2023
  • Confectionery impacted by demand for health and wellness variants
  • Probiotic snacks expected to increase in significance as consumers increasingly consider gut health and immunity
PROSPECTS AND OPPORTUNITIES
  • Players likely to focus on expanding the consumer base, and on offering fortified/ functional snacks
  • Gluten free to remain a strong claim in health and wellness snacks
  • No added sugar set to receive a boost as consumers become increasingly aware of potentially harmful ingredients through new labelling requirements
MARKET DATA
  • Table 1 Sales of Snacks by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN BRAZIL
EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
  • DISCLAIMER