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HW Cooking Ingredients and Meals in Germany

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    Report

  • 15 Pages
  • December 2025
  • Region: Germany
  • Euromonitor International
  • ID: 5946014
Consumers in Germany are making healthier, more sustainable and more ethical choices when it comes to purchasing cooking ingredients and meals. This is driving growth in key areas such as vegan and vegetarian claims, as well as low sugar and low salt. Products with the latter two claims have also benefited from changes to Germany’s NutriScore labelling system.

This report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals by Type, HW Edible Oils, HW Meals and Soups, HW Sauces, Dips and Condiments, HW Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Cooking Ingredients and Meals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers making more informed choices
INDUSTRY PERFORMANCE
  • Consumers looking to make healthier choices
  • Vegetarian products attracting growing interest
  • Players adapting their offer to meet the growing demand for plant-based meals
WHAT’S NEXT
  • Players expected to reformulate their products to meet new NutriScore standards
  • Bright outlook for vegetarian cooking ingredients and meals as demand grows
  • Vegan claims set to be a growing feature of the market
CATEGORY DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMERHEALTH AND WELLNESS IN GERMANY
EXECUTIVE SUMMARY
  • Consumers showing a growing willingness to invest in healthier products
INDUSTRY PERFORMANCE
  • Demand focusing on healthier, more sustainable and more ethical products
  • Natural, plant-based and high protein claims come to the fore
WHAT’S NEXT
  • Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER