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HW Snacks in Germany

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    Report

  • 15 Pages
  • August 2024
  • Region: Germany
  • Euromonitor International
  • ID: 5946040
Concerns about calorie and carbohydrate intake continued to rise in Germany in 2023, supported by a greater interest in health and wellness since the pandemic and greater access to information, especially on the internet. This helped to support a number of health claims within snacks in Germany at the end of the review period, including snack bars and fruit snacks.

The HW Snacks in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fruit snacks and snack bars with health claims find room for growth in dynamic market
  • Further growth for vegan snacks in 2023 as consumers continue to review their dietary preferences and lifestyles
  • Bone and joint health receives a boost due to increasing sales of nuts in 2023
PROSPECTS AND OPPORTUNITIES
  • Changing dietary habits and awareness of intolerance to certain ingredients set to prove positive within gluten free snacks
  • High protein savoury snacks still offers potential for expansion
  • Local consumers set to continue reviewing their meat and dairy intake, supporting demand for vegan and plant-based snacks
MARKET DATA
  • Table 1 Sales of Snacks by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN GERMANY
EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
  • DISCLAIMER