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HW Snacks in Austria

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    Report

  • 14 Pages
  • July 2024
  • Region: Austria
  • Euromonitor International
  • ID: 5946061
Interest in vegan goods in Austria has been bolstered by a rise in plant-based diets, with concerns surrounding environmental and animal welfare shaping buying habits. This consumer trend has impacted health and wellness snacks, with vegan claims leading the landscape. In addition to ethical and eco concerns, consumers are increasingly selecting vegan options to obtain snacks lower in saturated fat and lactose, aiming to benefit their long-term health.

The HW Snacks in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Snacks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Vegan is the leading health and wellness claim as plant-based diets increase
  • Consumers reach for high protein snacks that align with health and fitness goals
  • Local player Kelly’s offers health and wellness savoury snacks with a focus on innovation
PROSPECTS AND OPPORTUNITIES
  • Brands will reduce sugar levels while aiming to retain texture and taste
  • Dairy free is set to gain ground as concerns regarding lactose intolerance rise
  • Gluten free claim will be utilised on snack products that are naturally free from gluten
CATEGORY DATA
  • Table 1 Sales of Snacks by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
  • Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN AUSTRIA
EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
  • DISCLAIMER