Dairy products and alternatives saw health and wellness claims drive sales in 2023, while products launched on the landscape included lower or no added sugar content, higher protein and calcium, while free-from lactose and gluten continued to expand. Emphasising domestic origin has also been noted, supporting local production with many consumers perceiving domestic goods as healthier and more sustainable.
The HW Dairy Products and Alternatives in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The HW Dairy Products and Alternatives in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the HW Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGSHEALTH AND WELLNESS IN SWEDEN
2023 DEVELOPMENTS
PROSPECTS AND OPPORTUNITIES
CATEGORY DATA
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
EXECUTIVE SUMMARY
