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HW Dairy Products and Alternatives in the US

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    Report

  • 18 Pages
  • August 2024
  • Region: United States
  • Euromonitor International
  • ID: 5946083
Within dairy products and alternatives, organic remained a dynamic health and wellness claim in the US in 2023, rising from an already notable base, with sales reaching USD3.8 billion. This is no surprise, as consumers are seeking simplification and assurance that the products they purchase are not ultra-processed foods, which can be achieved in their minds through organic certification.

The HW Dairy Products and Alternatives in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Organic dairy products and alternatives maintains solid growth as consumers value the health and environmental benefits of such products
  • Low fat leads health and wellness dairy products and alternatives due to health and weight concerns, but various factors hamper growth
  • Lactose free remains an important claim as concerns about wellbeing continue to expand in 2023
PROSPECTS AND OPPORTUNITIES
  • No/low/no added sugar claims expected to see growth over 2023-2028 as consumers understand the need for a healthier diet
  • Good source of minerals set to see a strong performance over the forecast period as consumers look to boost their metabolism
  • Vegan and plant-based will be claims to watch as consumers seek to have a positive impact on their health, the environment, and animal welfare
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN THE US
EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
  • DISCLAIMER