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HW Hot Drinks in Germany

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    Report

  • 14 Pages
  • December 2025
  • Region: Germany
  • Euromonitor International
  • ID: 5946147
Demand for health and wellness hot drinks continued to grow in 2024 with consumers becoming increasingly conscious of the impact of their purchasing decisions on their health and wellbeing. Fruit/herbal tea with natural and functional claims was in particular demand with there being a growing awareness of the wellness benefits of consuming these products.

This report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Natural, organic and functional hot drinks among the big winners in 2024
INDUSTRY PERFORMANCE
  • Consumers looking to make healthier choices
  • Natural claims find favour among those seeking healthier and more sustainable options
  • Sales of no caffeine coffee decline but tea benefits from its association with wellness
WHAT’S NEXT
  • Natural and organic claims set to drive growth
  • Tea set to be a key focus of the health and wellness movement
  • Demand is expected to grow for natural, fortified and unsweetened hot drinks
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMERHEALTH AND WELLNESS IN GERMANY
EXECUTIVE SUMMARY
  • Consumers showing a growing willingness to invest in healthier products
INDUSTRY PERFORMANCE
  • Demand focusing on healthier, more sustainable and more ethical products
  • Natural, plant-based and high protein claims come to the fore
WHAT’S NEXT
  • Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER