HW Snacks in China

Many consumers in China are aware of the link between a poor diet and health problems, with overconsumption of sugar recognised as one area which can easily be addressed. No sugar, which is a type of better for you claim, therefore remained the largest health and wellness claim within snacks in 2023, with retail value sales of CNY4.5 billion. In China, there is an also anti-ageing argument for no sugar products, as excess sugar intake is believed to accelerate ageing.

The HW Snacks in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the HW Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.