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HW Dairy Products and Alternatives in Italy

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    Report

  • 19 Pages
  • July 2024
  • Region: Italy
  • Euromonitor International
  • ID: 5946205
Healthy and sustainable food continues to be a topic of primary importance for many Italians, who not only want to improve their own health but also contribute towards improving the health of the planet. This is contributing towards a rapid rise in the number of consumers who are pursuing vegan, vegetarian and flexitarian diets, which is having increasing influence on the growth and development of health and wellness dairy products and alternatives.

The HW Dairy Products and Alternatives in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Dairy Products and Alternatives market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Vegan dairy products and alternatives on the rise as consumers embrace plant-based diets
  • Lactose free claims prove popular in 2023 as players invest in new product development and innovation
  • High fibre and high protein claims proving popular as consumers look to ensure a complete nutrition
PROSPECTS AND OPPORTUNITIES
  • Parents likely to focus on healthier options for their children, but falling birth rate will remain an obstacle to growth
  • More consumers expected to ditch dairy in favour of plant-based alternatives
  • Digestive health likely to expand due to Italy’s ageing population
CATEGORY DATA
  • Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN ITALY
EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
  • DISCLAIMER