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HW Hot Drinks in Brazil

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    Report

  • 15 Pages
  • July 2024
  • Region: Brazil
  • Euromonitor International
  • ID: 5946207
2023 was the first full year of Brazil’s new labelling legislation for packaged foods, after being brought into effect in October 2022. Changes were made to how nutritional labels work and are positioned, by standardising sizes, in addition to introducing an alert on the front packaging label to highlight if a product is high in sugar, sodium, or fat. This raised consumer awareness of the dangers of overconsumption of these ingredients.

The HW Hot Drinks in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • New legislation helps drive growth for health and wellness hot drinks in Brazil
  • No caffeine sees growth from an already significant base as consumers look to exclude potentially harmful ingredients from their diet
  • Natural remains a leading claim as consumers look to avoid artificial ingredients in their hot drinks
PROSPECTS AND OPPORTUNITIES
  • Good source of minerals, digestive health, and no/no added sugar set to progress
  • Natural will remain a leading claim within health and wellness hot drinks, but organic also offers strong growth potential
  • Plant-based expected to see a dynamic performance, driven by the rising flexitarian consumer base
MARKET DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN BRAZIL
EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
  • DISCLAIMER