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HW Hot Drinks in Greece

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    Report

  • 14 Pages
  • July 2024
  • Region: Greece
  • Euromonitor International
  • ID: 5946210
Natural remained the leading health and wellness claim in hot drinks in Greece in 2023. Coffee and tea have an inherently natural positioning, which resonates strongly with growing consumer concerns about the potentially harmful health effects of consuming ultra-processed food and drink and artificial additives, such as colourings, preservatives, flavourings and sweeteners. Hot drinks products carrying a natural claim witnessed a third consecutive year of current value decline in 2023.

The HW Hot Drinks in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Coffee, HW Hot Drinks by Type, HW Other Hot Drinks, HW Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Hot Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Natural remains leading claim despite further decline
  • Fortification and functionality
  • No sugar sales fall, but remain high amid growing concerns about sugar consumption
PROSPECTS AND OPPORTUNITIES
  • Hot tea well placed to appeal to health conscious Greek consumers
  • Expanding distribution and greater visibility for health and wellness claims in tea, while sugar will remain a concern in other hot drinks
  • No caffeine hot drinks set to see volumes fall
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
  • DISCLAIMER