Menstrual Care in Sweden

Menstrual care saw moderate growth in current value terms in 2024, but sales declined in retail volume terms. Consumer preferences shifted from lower priced standard towels to higher priced slim/thin/ultra-thin towels, with this underpinning value growth in 2024. Slim/thin/ultra-thin towels offer advantages in terms of comfort, fit and discreetness relative to the standard format.

The Menstrual Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menstrual Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.