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Menstrual Care in Sweden

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    Report

  • 21 Pages
  • March 2024
  • Region: Sweden
  • Euromonitor International
  • ID: 5947490
Retail sales of sanitary protection achieved modest growth in value sales in 2023. 2023 was characterised by inflationary pressures from rising input costs, such as energy, material sourcing, distribution and labour. While inflation began to moderate slightly, it remained elevated, resulting in higher retail price points in 2023.

The Menstrual Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menstrual Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MENSTRUAL CARE IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Higher retail price points alter consumer behaviour in 2023
  • Procter & Gamble retains the lead while top players focus on efficacy improvements to attract consumers and to enable them to differentiate
  • Sustainability increasingly characterises manufacturers’ activities and consumer purchases
PROSPECTS AND OPPORTUNITIES
  • Uncertain outlook weakens consumer sentiment and stimulates a change in buying habits and sales channels
  • Shift away from retail sales due to the provision of free menstrual care products in workplaces, educational establishments and public buildings
  • Substitution threat from leakproof apparel such as washable and reusable sanitary protection underwear
CATEGORY DATA
  • Table 1 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2018-2023
  • Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN SWEDEN
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2018-2023
  • Table 9 Infant Population 2018-2023
  • Table 10 Female Population by Age 2018-2023
  • Table 11 Total Population by Age 2018-2023
  • Table 12 Households 2018-2023
  • Table 13 Forecast Infant Population 2023-2028
  • Table 14 Forecast Female Population by Age 2023-2028
  • Table 15 Forecast Total Population by Age 2023-2028
  • Table 16 Forecast Households 2023-2028
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources