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Menstrual Care in Morocco

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    Report

  • 22 Pages
  • March 2025
  • Region: Morocco
  • Euromonitor International
  • ID: 5947510
Menstrual care in Morocco grew by 9% in current value terms in 2024, driven by increasing awareness, shifting perceptions, and expanding geographical penetration of these products. Growth was further supported by a rising population of females aged 12 to 54 and increased use of contraception. Additionally, per-capita consumption of disposable sanitary towels in Morocco remains relatively low, compared to neighbouring markets such as Algeria and Tunisia.

The Menstrual Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menstrual Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising awareness and accessibility drive growth in menstrual care
  • Novatis strengthens its leadership through focus on competitive pricing
  • Small local grocers dominate menstrual care sales
PROSPECTS AND OPPORTUNITIES
  • Robust growth anticipated for menstrual care
  • E-commerce will remain a niche channel
  • New launches will focus on enhanced comfort and protection
CATEGORY DATA
  • Table 1 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2019-2024
  • Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN MOROCCO
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2019-2024
  • Table 9 Infant Population 2019-2024
  • Table 10 Female Population by Age 2019-2024
  • Table 11 Total Population by Age 2019-2024
  • Table 12 Households 2019-2024
  • Table 13 Forecast Infant Population 2024-2029
  • Table 14 Forecast Female Population by Age 2024-2029
  • Table 15 Forecast Total Population by Age 2024-2029
  • Table 16 Forecast Households 2024-2029
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources