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Menstrual Care in Kenya

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    Report

  • 20 Pages
  • March 2024
  • Region: Kenya
  • Euromonitor International
  • ID: 5947527
Rising consumer awareness of menstrual health, together with the wider variety of sanitary products available in Kenya, is driving sales of menstrual care in 2023. Manufacturers commonly leverage mass media (including television, outdoor) and online marketing to educate consumers. Since 2022, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact.

The Menstrual Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menstrual Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MENSTRUAL CARE IN KENYAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Affordability stunts growth of menstrual care among low-income groups
  • Players rally to end period poverty in Kenya
  • Menstrual cups gain ground and threaten category growth
PROSPECTS AND OPPORTUNITIES
  • Strong growth ahead but affordability remains a challenge for the category
  • Younger consumers lead to a focus on innovation
  • Growing awareness of the benefits of reusable products
CATEGORY DATA
  • Table 1 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 5 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 6 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN KENYA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources