Menstrual Care in New Zealand

Retail value sales of menstrual care saw an increase in 2024, although value growth was slower compared to 2023, as inflationary pressures in New Zealand began to ease. Although unit price growth slowed, consumer budgets remained stretched and many shoppers sought ways to reduce their expenses. As options for private label brands remained limited within menstrual care, consumers opted for larger pack sizes and bulk purchases.

The Menstrual Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menstrual Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.