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Menstrual Care in Pakistan

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    Report

  • 19 Pages
  • March 2025
  • Region: Pakistan
  • Euromonitor International
  • ID: 5947532
Retail volume sales of menstrual care in Pakistan increased in 2024, driven by growing awareness of menstrual hygiene and wider product availability, particularly in urban areas. Meanwhile, retail current value sales rose fast, albeit supported by still high inflation. Towels remained the largest category within menstrual care, with demand rising due to their essential nature and strong brand penetration.

The Menstrual Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menstrual Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Standard towels lead demand while there is optimism for pantyliners
  • Procter & Gamble leverages wider offer, high price points and consumer trust to gain retail value share
  • Modern retail trend helps supermarkets and e-commerce gain traction
PROSPECTS AND OPPORTUNITIES
  • Room for strong development and growth in menstrual care
  • Practical and affordable features to drive innovation
  • High prices of branded options maintain a demand for economy rivals and traditional alternatives
CATEGORY DATA
  • Table 1 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 5 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 6 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN PAKISTAN
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2019-2024
  • Table 8 Infant Population 2019-2024
  • Table 9 Female Population by Age 2019-2024
  • Table 10 Total Population by Age 2019-2024
  • Table 11 Households 2019-2024
  • Table 12 Forecast Infant Population 2024-2029
  • Table 13 Forecast Female Population by Age 2024-2029
  • Table 14 Forecast Total Population by Age 2024-2029
  • Table 15 Forecast Households 2024-2029
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources