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Menstrual Care in North Macedonia

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    Report

  • 20 Pages
  • March 2024
  • Region: North Macedonia
  • Euromonitor International
  • ID: 5947540
Menstrual care in North Macedonia saw volume sales decline in 2023 as consumers made cutbacks in the face of higher costs of living. Consumers chose to economise and prioritise only essential purchases of menstrual care due to pressure on disposable incomes. The higher price of menstrual care has been an issue for women, but especially those in lower income groups. Overall, retail price inflation led to double-digit current value growth in 2023, albeit to the detriment of volume growth.

The Menstrual Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menstrual Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MENSTRUAL CARE IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail price inflation forces consumers to economise
  • Menstrual care is under pressure from shrinking consumer base
  • Violeta expands range for females with heavier menstrual flow
PROSPECTS AND OPPORTUNITIES
  • Menstrual care faces decline amid demographic changes
  • Intimate wipes to see growth from a small base
  • Product innovations to fuel value growth
CATEGORY DATA
  • Table 1 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 5 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 6 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources