This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
The mobile application market size has grown rapidly in recent years. It will grow from $277.02 billion in 2024 to $316.37 billion in 2025 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to smartphone proliferation, app store launches, mobile internet expansion, operating system evolution, user engagement strategies.
The mobile application market size is expected to see rapid growth in the next few years. It will grow to $536.6 billion in 2029 at a compound annual growth rate (CAGR) of 14.1%. The growth in the forecast period can be attributed to 5g technology integration, augmented reality (ar) and virtual reality (vr), emergence of wearables, artificial intelligence (ai) integration, rise of mobile commerce (mcommerce). Major trends in the forecast period include enhanced personalization, 5g technology integration, cross-platform compatibility, and a focus on mobile security, health and wellness features.
The anticipated adoption of wearable devices is poised to drive the growth of the mobile application market. Wearable devices, encompassing electronic gadgets or technology worn on the body, either as accessories or integrated into clothing, utilize mobile applications to connect sensors and processors within the wearable. This enables various uses such as data visualization and analysis. As of October 2023, the International Data Corporation reported a global increase in wearable shipments from 492,247,834 in 2022 to 519,839,947 in 2023, with an estimated projection to reach 625,399,055 by 2027. Therefore, the adoption of wearable devices stands as a significant driver for the growth of the mobile application market.
The anticipated growth in in-app consumer spending is also expected to propel the expansion of the mobile application market. In-app consumer spending refers to the money users spend within a mobile app or game, extending beyond the initial download cost. Mobile applications provide a convenient and efficient platform for purchasing goods and services, ranging from food delivery to streaming subscriptions and game upgrades, creating a captive audience for in-app purchases and subscriptions. In January 2023, data.ai, a US-based mobile data and analytics platform reported a 3% increase in global in-app spending from $167 billion in 2022 to $171 billion in 2023. Hence, the growing trend of in-app consumer spending contributes significantly to driving the growth of the mobile application market.
Major companies in the mobile application market are countering challenges by focusing on innovative launches, such as the Flash platform, to enhance profitability. The Flash Platform is a versatile platform for multimedia software, used to create embedded web browser video players, desktop apps, mobile games, mobile apps, and animations. For instance, in December 2023, Shadowfax, an India-based e-commerce, hyper-local, and on-demand delivery solutions company, launched its Flash app. This app promises a 30-minute delivery time and is designed to address urgent delivery needs within cities. Utilizing advanced GPS technology, it ensures transparency and enhances the customer experience by providing real-time tracking of deliveries. Positioned as a comprehensive and efficient on-demand logistics solution, Flash aims to redefine parameters for dependability, speed, and cost-effectiveness in the last-mile delivery segment, competing with other on-demand delivery services in the industry.
In November 2022, DigiTouch S.p.A., an Italy-based company specializing in digital transformation, acquired Mobilesoft Societa A Responsabilita Limitata for approximately $3.93 million. Through this acquisition, DigiTouch aims to secure a 60% stake and expand its offerings in mobile applications and fintech services, particularly in designing and implementing IT solutions for the automotive, utilities, and public administration sectors. MobileSoft S.r.l., the acquired company, is an Italy-based developer of mobile applications.
Major companies operating in the mobile application market report are Amazon.com Inc., Apple Inc., Alphabet Inc., China Mobile Limited, IBM Corporation, Broadcom Inc., Netflix Inc., Hewlett Packard Enterprise, Cognizant Technology Solutions Corporation, Ubisoft Inc., BlackBerry Ltd., Gameloft SE, LeewayHertz, Algoworks Technologies Private Limited, Verbat Technologies LLC, CodigoDelSur, Mercury Development LLC, Intellectsoft LLC, Sidebench, NineHertz India Pvt. Ltd., KitelyTech, Goji Labs, RevenueCat, Adept Business Solutions FZE, Toobler Technologies Pvt. Ltd., Amber Group, Zazz, Orangesoft, Appetiser.
North America was the largest region in the mobile application market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile application market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile application market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The mobile application market includes revenues earned by entities by providing services such as app development services, app monetization services, app analytics, and app maintenance and support. The market value includes the value of related goods sold by the service provider or included within the service offering. The mobile application market also includes sales of smartphones, tablets, and smartwatches. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
A mobile application is a software program designed to function on mobile devices, taking advantage of their distinctive features and capabilities. Users can download and install these applications directly onto their devices, providing seamless access to specific services, information, or entertainment.
The primary types of mobile applications are the Google Play Store, Apple App Store, and others. The Google Play Store serves as the official app store for Android devices, overseen by Google. It encompasses various operating systems such as Android and iOS. Mobile applications are used across diverse categories, including gaming, music and entertainment, health and fitness, social networking, retail and e-commerce, among others.
The mobile application market research report is one of a series of new reports that provides mobile application market statistics, including the mobile application industry global market size, regional shares, competitors with a mobile application market share, detailed mobile application market segments, market trends and opportunities, and any further data you may need to thrive in the mobile application industry. This mobile application market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The mobile application market size has grown rapidly in recent years. It will grow from $277.02 billion in 2024 to $316.37 billion in 2025 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to smartphone proliferation, app store launches, mobile internet expansion, operating system evolution, user engagement strategies.
The mobile application market size is expected to see rapid growth in the next few years. It will grow to $536.6 billion in 2029 at a compound annual growth rate (CAGR) of 14.1%. The growth in the forecast period can be attributed to 5g technology integration, augmented reality (ar) and virtual reality (vr), emergence of wearables, artificial intelligence (ai) integration, rise of mobile commerce (mcommerce). Major trends in the forecast period include enhanced personalization, 5g technology integration, cross-platform compatibility, and a focus on mobile security, health and wellness features.
The anticipated adoption of wearable devices is poised to drive the growth of the mobile application market. Wearable devices, encompassing electronic gadgets or technology worn on the body, either as accessories or integrated into clothing, utilize mobile applications to connect sensors and processors within the wearable. This enables various uses such as data visualization and analysis. As of October 2023, the International Data Corporation reported a global increase in wearable shipments from 492,247,834 in 2022 to 519,839,947 in 2023, with an estimated projection to reach 625,399,055 by 2027. Therefore, the adoption of wearable devices stands as a significant driver for the growth of the mobile application market.
The anticipated growth in in-app consumer spending is also expected to propel the expansion of the mobile application market. In-app consumer spending refers to the money users spend within a mobile app or game, extending beyond the initial download cost. Mobile applications provide a convenient and efficient platform for purchasing goods and services, ranging from food delivery to streaming subscriptions and game upgrades, creating a captive audience for in-app purchases and subscriptions. In January 2023, data.ai, a US-based mobile data and analytics platform reported a 3% increase in global in-app spending from $167 billion in 2022 to $171 billion in 2023. Hence, the growing trend of in-app consumer spending contributes significantly to driving the growth of the mobile application market.
Major companies in the mobile application market are countering challenges by focusing on innovative launches, such as the Flash platform, to enhance profitability. The Flash Platform is a versatile platform for multimedia software, used to create embedded web browser video players, desktop apps, mobile games, mobile apps, and animations. For instance, in December 2023, Shadowfax, an India-based e-commerce, hyper-local, and on-demand delivery solutions company, launched its Flash app. This app promises a 30-minute delivery time and is designed to address urgent delivery needs within cities. Utilizing advanced GPS technology, it ensures transparency and enhances the customer experience by providing real-time tracking of deliveries. Positioned as a comprehensive and efficient on-demand logistics solution, Flash aims to redefine parameters for dependability, speed, and cost-effectiveness in the last-mile delivery segment, competing with other on-demand delivery services in the industry.
In November 2022, DigiTouch S.p.A., an Italy-based company specializing in digital transformation, acquired Mobilesoft Societa A Responsabilita Limitata for approximately $3.93 million. Through this acquisition, DigiTouch aims to secure a 60% stake and expand its offerings in mobile applications and fintech services, particularly in designing and implementing IT solutions for the automotive, utilities, and public administration sectors. MobileSoft S.r.l., the acquired company, is an Italy-based developer of mobile applications.
Major companies operating in the mobile application market report are Amazon.com Inc., Apple Inc., Alphabet Inc., China Mobile Limited, IBM Corporation, Broadcom Inc., Netflix Inc., Hewlett Packard Enterprise, Cognizant Technology Solutions Corporation, Ubisoft Inc., BlackBerry Ltd., Gameloft SE, LeewayHertz, Algoworks Technologies Private Limited, Verbat Technologies LLC, CodigoDelSur, Mercury Development LLC, Intellectsoft LLC, Sidebench, NineHertz India Pvt. Ltd., KitelyTech, Goji Labs, RevenueCat, Adept Business Solutions FZE, Toobler Technologies Pvt. Ltd., Amber Group, Zazz, Orangesoft, Appetiser.
North America was the largest region in the mobile application market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile application market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile application market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The mobile application market includes revenues earned by entities by providing services such as app development services, app monetization services, app analytics, and app maintenance and support. The market value includes the value of related goods sold by the service provider or included within the service offering. The mobile application market also includes sales of smartphones, tablets, and smartwatches. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
A mobile application is a software program designed to function on mobile devices, taking advantage of their distinctive features and capabilities. Users can download and install these applications directly onto their devices, providing seamless access to specific services, information, or entertainment.
The primary types of mobile applications are the Google Play Store, Apple App Store, and others. The Google Play Store serves as the official app store for Android devices, overseen by Google. It encompasses various operating systems such as Android and iOS. Mobile applications are used across diverse categories, including gaming, music and entertainment, health and fitness, social networking, retail and e-commerce, among others.
The mobile application market research report is one of a series of new reports that provides mobile application market statistics, including the mobile application industry global market size, regional shares, competitors with a mobile application market share, detailed mobile application market segments, market trends and opportunities, and any further data you may need to thrive in the mobile application industry. This mobile application market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Mobile Application Market Characteristics3. Mobile Application Market Trends and Strategies4. Mobile Application Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, Covid and Recovery on the Market32. Global Mobile Application Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Mobile Application Market34. Recent Developments in the Mobile Application Market
5. Global Mobile Application Growth Analysis and Strategic Analysis Framework
6. Mobile Application Market Segmentation
7. Mobile Application Market Regional and Country Analysis
8. Asia-Pacific Mobile Application Market
9. China Mobile Application Market
10. India Mobile Application Market
11. Japan Mobile Application Market
12. Australia Mobile Application Market
13. Indonesia Mobile Application Market
14. South Korea Mobile Application Market
15. Western Europe Mobile Application Market
16. UK Mobile Application Market
17. Germany Mobile Application Market
18. France Mobile Application Market
19. Italy Mobile Application Market
20. Spain Mobile Application Market
21. Eastern Europe Mobile Application Market
22. Russia Mobile Application Market
23. North America Mobile Application Market
24. USA Mobile Application Market
25. Canada Mobile Application Market
26. South America Mobile Application Market
27. Brazil Mobile Application Market
28. Middle East Mobile Application Market
29. Africa Mobile Application Market
30. Mobile Application Market Competitive Landscape and Company Profiles
31. Mobile Application Market Other Major and Innovative Companies
35. Mobile Application Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Mobile Application Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on mobile application market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
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- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
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- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for mobile application? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile application market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Google Play Store; Apple App Store; Other Types2 )By Operating System: Android; iOS; Other Operating Systems
3) By Application: Gaming; Music And Entertainment; Health And Fitness; Social Networking; Retail And E-Commerce; Other ApplicationsSubsegments:
1) By Google Play Store: Android Apps; Subscription-Based Apps; Free Apps; Paid Apps2) By Apple App Store: iOS Apps; Subscription-Based Apps; Free Apps; Paid Apps
3) By Other Types: Windows Store Apps; Third-Party App Stores; Enterprise or Private App Stores; Web Apps And Progressive Web Apps (PWAs)
Key Companies Mentioned: Amazon.com Inc.; Apple Inc.; Alphabet Inc.; China Mobile Limited; IBM Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Mobile Application market report include:- Amazon.com Inc.
- Apple Inc.
- Alphabet Inc.
- China Mobile Limited
- IBM Corporation
- Broadcom Inc.
- Netflix Inc.
- Hewlett Packard Enterprise
- Cognizant Technology Solutions Corporation
- Ubisoft Inc.
- BlackBerry Ltd.
- Gameloft SE
- LeewayHertz
- Algoworks Technologies Private Limited
- Verbat Technologies LLC
- CodigoDelSur
- Mercury Development LLC
- Intellectsoft LLC
- Sidebench
- NineHertz India Pvt. Ltd.
- KitelyTech
- Goji Labs
- RevenueCat
- Adept Business Solutions FZE
- Toobler Technologies Pvt. Ltd.
- Amber Group
- Zazz
- Orangesoft
- Appetiser
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | March 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 316.37 Billion |
| Forecasted Market Value ( USD | $ 536.6 Billion |
| Compound Annual Growth Rate | 14.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 30 |
