Luxury Travel Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The luxury travel market size has grown strongly in recent years. It will grow from $1.69 trillion in 2024 to $1.78 trillion in 2025 at a compound annual growth rate (CAGR) of 5.2%. The growth in the historic period can be attributed to economic growth and high disposable income, rising consumer aspirations, cultural and experiential tourism, emergence of luxury boutique hotels, health and wellness tourism.

The luxury travel market size is expected to see steady growth in the next few years. It will grow to $2.05 trillion in 2029 at a compound annual growth rate (CAGR) of 3.6%. The growth in the forecast period can be attributed to increasing air connectivity, rise of sustainable luxury, personalized and tech-driven experiences, experiential travel for millennials, health and safety considerations. Major trends in the forecast period include digital nomadism and remote work trends, collaborations with high-end brands, technological advancements, digital integration for seamless experiences, tech-enhanced security and privacy.

The growing demand for adventure and experiential travel is expected to drive the expansion of the luxury travel market. Adventure and experiential travel typically involve remote or challenging destinations, immersive experiences, and physical activities, such as outdoor exploration, cultural immersion, and wildlife viewing. Luxury travel enhances these experiences by offering exceptional customer service, personalized itineraries, comfort, gourmet food, life-changing moments, cultural engagement, support for the local economy, and exclusive encounters. For example, in May 2024, the Adventure Travel Trade Association, a US-based membership organization, reported that adventure travel operators served an average of 6,553 travelers, reflecting a 54% increase from 4,243 in 2022 and a 384% rise from 1,355 in 2021. Therefore, the growing interest in adventure and experiential travel is driving the growth of the luxury travel market.

The rising demand for private jets is expected to further boost the growth of the luxury travel market. Private jets, exclusive aircraft for the private use of individuals or groups, offer personalized and luxurious air travel experiences. Private jets enhance luxury travel by providing discerning travelers with exclusive, personalized, and efficient transportation, offering a heightened level of comfort, privacy, and flexibility in their journeys. For instance, in November 2023, according to Stratos Jet Charters Inc., a US-based aviation company, private jet sales exceeded $34.1 billion in 2022 and are forecasted to increase by an additional $500 million by the end of 2023. Therefore, the growing demand for private jets is contributing to the growth of the luxury travel market.

Major companies operating in the luxury travel market are striving to gain a competitive edge by developing new adventure experiences. Adventure experiences offer unique opportunities to explore the outdoors and engage in physically and mentally challenging activities. For instance, in December 2022, White Desert, a UK-based tour operator, launched Echo Base, its latest luxury project in Antarctica. This space-inspired facility, operating during the limited window from mid-November to late January, accommodates a maximum of 12 guests at a time. The central hub, Cosmos, connects to Sky Pods through tunnels, creating a futuristic atmosphere reminiscent of a spaceship docking station. This innovative venture reflects a forward-looking vision of Antarctic tourism, providing a distinctive and luxurious experience in one of the world's most remote locations.

In January 2023, Flight Centre Travel Group, an Australia-based travel agency, completed the acquisition of Scott Dunn for $150 million. This strategic move aims to strengthen Flight Centre Travel Group's position as a premium brand in the industry by expanding its portfolio in the high-margin luxury travel sector, thereby better serving affluent travelers. Scott Dunn is a UK-based travel company specializing in tailor-made luxury holidays and experiences.

Major companies operating in the luxury travel market report are TUI Group, Thomas Cook Group PLC, Four Seasons Hotels Limited, The Ritz-Carlton Hotel Company LLC, Raffles Hotels And Resorts, Rosewood Hotel Group, Lindblad Expeditions Holdings Inc., Travelopia Holdings Limited, Virtuoso Ltd., Tauck Inc., Exodus Travels Limited, Backroads, Black Tomato, Ovation Travel Group, Butterfield & Robinson Inc., Wexas Limited, Ker & Downey, Geographic Expeditions Inc., Zicasso Inc., Micato Safaris Inc., Voyage Prive UK Limited, Asia Transpacific Journeys, Kensington Tours Ltd., Cox & Kings Ltd., Travel With Meredith.

Europe was the largest region in the luxury travel market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the luxury travel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the luxury travel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The luxury travel market includes revenues earned by entities by providing services including personalized concierge services, private transportation, spa and wellness services, butler services, and private guides. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Luxury travel refers to a premium style of tourism where travelers seek high-end and exclusive experiences, including luxurious accommodations, services, and amenities. This form of travel is distinguished by its emphasis on luxury accommodations, fine dining, exceptional services, and immersive and distinctive experiences.

The main types of tours within the realm of luxury travel include customized and private vacations, adventure and safari trips, cruise or ship expeditions, small group journeys, celebrations and special events, culinary travel, and shopping experiences. Customized and private vacations involve tailoring every aspect of a trip to the individual traveler's preferences, covering destinations, accommodations, activities, and itineraries. These tours cater to various age groups, including millennials, Generation X, baby boomers, and silver-haired travelers. The luxury travel market segments travelers into categories such as absolute luxury, aspiring luxury, and accessible luxury, and encompasses various modes of transportation, including air, water, and land. Bookings for these experiences can be made through different channels such as phone booking, online booking, and in-person booking.

The luxury travel market research report is one of a series of new reports that provides luxury travel market statistics, including the luxury travel industry's global market size, regional shares, competitors with a luxury travel market share, detailed luxury travel market segments, market trends, and opportunities, and any further data you may need to thrive in the luxury travel industry. This luxury travel market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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