Luxury Travel Market Report 2026

The luxury travel market size has grown steadily in recent years. It will grow from $1.77 trillion in 2025 to $1.83 trillion in 2026 at a compound annual growth rate (CAGR) of 3.6%. The growth in the historic period can be attributed to increasing disposable income among high-net-worth individuals, expansion of international tourism, growth of premium hospitality infrastructure, rising demand for experiential travel, increased availability of luxury travel services.

The luxury travel market size is expected to see steady growth in the next few years. It will grow to $2.1 trillion in 2030 at a compound annual growth rate (CAGR) of 3.4%. The growth in the forecast period can be attributed to growing demand for sustainable and responsible luxury travel, rising adoption of digital luxury travel platforms, expansion of niche luxury segments such as wellness and adventure, increasing demand from emerging affluent travelers, growth in private and small-group travel formats. Major trends in the forecast period include rising demand for personalized luxury travel experiences, growing preference for experiential and wellness tourism, expansion of private and customized travel packages, increased focus on exclusive destinations and privacy, integration of digital concierge and booking services.

The increasing demand for private jets is expected to propel the growth of the luxury travel market going forward. A private jet refers to an aircraft that is privately owned or chartered for the exclusive use of specific individuals or groups, providing personalized and often luxurious air travel. Private jets enhance luxury travel by providing discerning travelers with exclusive, personalized, and efficient transportation, offering a heightened level of comfort, privacy, and flexibility in their journeys. For instance, in November 2023, according to Stratos Jet Charters Inc., a US-based aviation company, private jet sales reached more than $34.1 billion in 2022 and are forecast to climb by $500 million by the end of 2023. Therefore, the increasing demand for private jets is driving the growth of the luxury travel market.

Major companies operating in the luxury travel market are focusing on developing advanced solutions, such as personalized experiential travel platforms, to gain a competitive advantage. These platforms integrate data-driven insights, bespoke itineraries, and seamless service management to enhance traveler satisfaction and engagement. For instance, in February 2025, Abercrombie & Kent, a UK-based luxury travel company, introduced a top-to-toe brand makeover that includes fully customized itineraries, real-time concierge support, and immersive cultural experiences designed for high-net-worth travelers. This initiative enables clients to engage deeply with destinations while maintaining convenience and exclusivity. While these platforms require substantial investment in technology and service training, they strengthen customer loyalty, enhance brand differentiation, and set new standards in the luxury travel market.

In January 2023, Flight Centre Travel Group, an Australia-based travel agency, acquired Scott Dunn for $150 million. With this acquisition, Flight Centre Travel Group aims to strengthen its position as a premium brand in the industry by increasing its portfolio in the high-margin luxury travel sector and better serving affluent passengers. Scott Dunn is a UK-based travel company specializing in tailor-made luxury holidays and experiences.

Major companies operating in the luxury travel market are Four Seasons Hotels Limited, The Ritz-Carlton Hotel Company LLC, Raffles Hotels And Resorts, Rosewood Hotel Group, Lindblad Expeditions Holdings Inc., Travelopia Holdings Limited, Virtuoso Ltd., Tauck Inc., Backroads, Black Tomato, Ovation Travel Group, Butterfield & Robinson Inc., Wexas Limited, Ker & Downey, Geographic Expeditions Inc., Zicasso Inc., Micato Safaris Inc., Voyage Prive UK Limited, Asia Transpacific Journeys, Kensington Tours Ltd., Travel With Meredith.

Europewas the largest region in the luxury travel market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the luxury travel market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the luxury travel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The luxury travel market includes revenues earned by entities by providing services including personalized concierge services, private transportation, spa and wellness services, butler services, and private guides. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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