Earthen Plasters Global Market Report 2024

The earthen plasters market size has grown steadily in recent years. It will grow from $85.72 billion in 2023 to $89.71 billion in 2024 at a compound annual growth rate (CAGR) of 4.7%. The historical period's growth can be ascribed to factors such as the prevalence of cardiovascular diseases, an aging population, an upsurge in chronic conditions, increased awareness and education, and favorable reimbursement policies.

The earthen plasters market size is expected to see steady growth in the next few years. It will grow to $103.24 billion in 2028 at a compound annual growth rate (CAGR) of 3.6%. The anticipated growth in the forecast period is linked to factors such as the integration of point-of-care echocardiography, artificial intelligence (AI), remote monitoring, and telemedicine, along with global health initiatives and the ongoing trend of continuous miniaturization of devices. Notable trends expected in the forecast period involve increased collaborations and partnerships, a heightened focus on preventive cardiology, advancements in technology, integration with other diagnostic technologies, and progress in transesophageal echocardiography (TEE).

The anticipated growth in the earthen plaster market is expected to be fueled by a rise in the number of construction projects. Construction projects, defined as organized, planned, and managed efforts to create or modify physical structures, buildings, infrastructure, or facilities, prominently utilize earthen plaster due to its inherent natural, sustainable, and environmentally friendly properties. Notably, reports from the United States Census Bureau in September 2023 revealed a notable increase of over 8% in the overall value of residential and non-residential construction in the US between 2020 and 2021. Additionally, global construction output, reported at US$10.7 trillion by Oxford Economics in September 2021, is forecasted to experience substantial growth of approximately 42%, reaching a total of US$15.2 trillion by 2030. Consequently, the surge in construction projects is a key driver propelling the earthen plaster market.

The upward trajectory of the earthen plaster market is also expected to be bolstered by the escalating rate of urbanization. Urbanization, characterized by an increasing proportion of the population residing in towns and cities, leads to the growth and expansion of urban areas as individuals transition from rural regions to urban centers. This trend results in a heightened demand for residential properties, thereby boosting the earthen plaster market. These sustainable building materials are sought after for their use in construction practices that incorporate natural, locally sourced materials to enhance indoor air quality, energy efficiency, and minimize the environmental footprint. For instance, according to the United Nations Conference on Trade and Development (UNCTAD) in December 2022, the share of the urban population is projected to have increased to 56.5% in 2021. Additionally, data from the United States Department of Commerce in January 2022 indicated a 0.21% increase in the US population to 332,403,650 in 2022, underscoring the ongoing trend of urbanization. Therefore, the rising pace of urbanization remains a significant driving force for the earthen plaster market.

The growth of the earthen plaster market is expected to face constraints due to the limited availability of skilled professionals for installation. The scarcity of adept individuals in earthen plaster installation poses a challenge to the widespread adoption of this sustainable construction material, constraining its accessibility and impeding market expansion within the construction industry. For instance, as of February 2023, the Associated Builders and Contractors (ABC) reported that the shortage in the construction workforce exceeds half a million in 2023. Consequently, the insufficient availability of skilled professionals for earthen plaster installation is acting as a restraint on the market's growth.

Major players in the earthen plaster market are strategically focusing on introducing traditional straw-clay plasters to strengthen their competitive stance. Traditional straw-clay plasters embody enduring natural building materials and construction techniques with a significant historical legacy. Clayworks Ltd., a UK-based manufacturer of earthen plasters, exemplified this strategic approach in September 2021 with the launch of Arakabe Finishes, a new line of wall surfacing. Drawing inspiration from the Japanese tradition of combining straw with clay and plaster for a textured finish, the Arakabe Finishes collection is specifically designed for interior walls in both residential and commercial structures. Clayworks engaged in collaborative efforts, experimenting with various straw colors, weights, and aggregates to create the Arakabe range. The addition of straw to the clay enhances flexibility, strength, and moisture resistance, while also acting as a carbon sink, aligning with sustainable construction practices. This strategic initiative highlights the industry's commitment to leveraging traditional methods for a competitive edge, providing innovative and environmentally conscious solutions in the earthen plaster market.

In August 2023, Gypsum Management & Supply Inc., a company based in the United States, completed the acquisition of Westside Building Material for a sum of $135 million. This acquisition is anticipated to facilitate the expansion of Gypsum Management & Supply Inc.'s product range and enhance its market presence in California. Westside Building Material, a building material supplier based in the US, specializes in providing interior ceiling systems and construction products, which include earthen plasters.

Major companies operating in the earthen plasters market report are Living Earth, American Clay Enterprises LLC, Armourcoat Limited, Pure Earth, Claylin LLC, Mike Wye & Associates Ltd., LimeStrong Artisan, Atelier NL, Earth Plaster Private Limited, EcoNest Architecture Inc., Green Building Supply, Heritage Plaster Products, Natural Plaster, Old World Plastering Inc., Earth, Hands & Houses, The Earth Pigments Company, Cob Cottage Company, CEB Construction, Clayworks Ltd., Clay.lt., Conluto, The Natural Building Company, Tadelakt Company, Earthbag Building, LimeWorks.us, Build Naturally.

Asia-Pacific was the largest region in the earthen plasters market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the earthen plasters market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the earthen plaster market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Earthen plaster, comprising a blend of clay, sand, and fiber such as straw, serves as a protective coating for the structural and insulating elements of buildings. This eco-friendly plaster is frequently chosen as a sustainable interior wall finish, enhancing the inherent beauty of a space while ensuring a balanced indoor humidity level conducive to a healthy living environment.

The primary categories within the earthen plaster market encompass iron, calcium, magnesium, silicates, and aluminum. The addition of iron to earthen plaster acts as a stabilizing agent, enhancing its durability and resistance to cracks while preserving its natural, earthy aesthetic. The formulations involved include both clay-based plasters and straw-clay plasters, catering to a range of construction purposes such as new builds, renovations, and repairs for walls, roofs, masonry, agriculture, and more. These applications cater to diverse end-users, including both residential and non-residential sectors.

The earthen plasters market research report is one of a series of new reports that provides earthen plasters market statistics, including earthen plasters industry global market size, regional shares, competitors with earthen plasters market share, detailed earthen plasters market segments, market trends, and opportunities, and any further data you may need to thrive in the earthen plasters industry. This earthen plasters market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The earthen plasters market consists of sales of natural clay paints, sealants, waxes, natural oils and plaster tiles. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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