Cruiser Bikes Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The cruiser bikes market size has grown strongly in recent years. It will grow from $70.95 billion in 2024 to $75.51 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to state-sponsored cyber warfare, increasing cyber threat landscape, globalization of cyber conflict, military integration of cyber capabilities, rise of nation-state threat actors.

The cruiser bikes market size is expected to see strong growth in the next few years. It will grow to $92.2 billion in 2029 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to ai and machine learning integration, expansion of attack surfaces, 5g technology vulnerabilities, hybrid warfare strategies, emergence of non-state actors. Major trends in the forecast period include increased cybersecurity collaboration, cybersecurity arms race, targeting critical infrastructure, attribution challenges and false flags, rise of cyber mercenaries.

The rising demand for luxury motorcycles is projected to boost the growth of the cruiser bikes market in the future. Luxury motorcycles are defined as premium two-wheeled vehicles that combine advanced engineering, exceptional craftsmanship, and high performance. Cruiser bikes fall under this category, featuring high-end attributes, premium materials, comfort-focused designs, and a relaxed riding experience. For example, in January 2023, BMW Motorrad, a motorcycle company based in Germany, reported that a total of 202,895 motorcycles and scooters were sold worldwide in 2022, reflecting a 4.4% increase from the previous year. The largest market for these vehicles was Asia, with 46,332 units delivered, followed by North America with 20,295 units and Latin America with 25,480 units. As a result, the growing demand for luxury motorcycles is driving the expansion of the cruiser bike market.

The cruiser bike market is expected to witness growth driven by the expanding tourism industry. Cruiser bikes serve as a popular choice for tourists seeking scenic exploration and eco-friendly transportation at various destinations. According to the World Travel and Tourism Council, the global travel and tourism sector exhibited substantial growth in 2022, contributing 7.6% to global GDP, a 22% increase. The domestic visitor spending also saw a remarkable surge of 20.4% in the same year. This signifies the integral role cruiser bikes play in enhancing visitors' experiences and contributing to the growth of the tourism industry, thereby driving the cruiser bike market.

Major companies in the cruiser bikes market are strategically focusing on introducing entry-level cruiser bikes through collaborations. Entry-level cruiser bikes typically feature engine displacements below 500 CC and cater to a broader consumer base. In a collaborative effort, Harley-Davidson and Hero MotoCorp launched the Harley-Davidson X 440 in India, an air- or oil-cooled single-cylinder motorcycle with a modern-retro design aesthetic. This initiative aims to make cruiser bikes more accessible and affordable for a wider audience, contributing to market growth.

In February 2023, Sonic Automotive Inc., a US-based automobile company, acquired the Black Hills Harley-Davidson dealership. This acquisition, which involved an undisclosed amount, positions Sonic Automotive Inc. strategically in the growing Sturgis market. Black Hills Harley-Davidson is a full-service dealership in the US, specializing in selling, servicing, and renting Harley-Davidson motorcycles.

Major companies operating in the cruiser bikes market report are Honda Motor Company, Suzuki Motor Company, Hyosung Corporation, Yamaha Motor Company, Kawasaki Heavy Industries Ltd., Polaris Inc., Harley Davidson Inc., The Husqvarna Group, Bajaj Auto Limited, Hero Moto Corp, TVS Motor Company, Ducati Motor Holding, Royal Enfield, Triumph Motorcycles Ltd., Zero Motorcycles Inc., Big Dog Motorcycles, SWM Motorcycles, Cleveland CycleWerks, UM-Motorcycles, Zhongneng Vehicle Group, Arch Motorcycle Company, Boss Hoss Cycles, Curtiss Motorcycles, BMW Motorrad, Jawa Moto.

North America was the largest region in the cruiser bikes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cruiser bikes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cruiser bike market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cruiser bike market consists of sales of beach cruiser bikes, low rider cruiser bikes, stretch cruiser bikes, chopper cruiser bikes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Cruiser motorcycles are a type of bike designed to provide a laid-back and comfortable riding experience rather than focusing on high-speed performance. Typically, these bikes feature low seat heights, enabling riders to place their feet flat on the ground when coming to a stop.

Cruiser bikes are categorized based on engine capacities, which include less than 500 cubic centimeters (CC), 501cc to 1000 cubic centimeters (CC), and more than 1000 cubic centimeters (CC). Less than 500 cubic centimeters (CC) denotes motorcycles with engine displacements smaller than 500 cubic centimeters. Motorcycles falling in this category are well-suited for urban commuting, offering cost-effective transportation through traffic and easy maneuverability. They are favored choices for daily riders and new motorcyclists due to their practicality. These bikes are available in various price ranges, such as low, mid, and high, and find applications in daily commutes and touring.

The cruiser bikes market research report is one of a series of new reports that provides cruiser bikes market statistics, including cruiser bikes industry global market size, regional shares, competitors with a cruiser bikes market share, detailed cruiser bikes market segments, market trends and opportunities, and any further data you may need to thrive in the cruiser bikes industry. This cruiser bikes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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