This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
The corporate gifting market size has grown strongly in recent years. It will grow from $839.57 billion in 2024 to $919.94 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to corporate relationship building, recognition and appreciation, branding and marketing, occasion-based gifting, competitive edge.
The corporate gifting market size is expected to see strong growth in the next few years. It will grow to $1.24 trillion in 2029 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to sustainability and ethical gifting, virtual and remote work trends, globalization impact, health and wellness focus, data analytics in gifting strategies. Major trends in the forecast period include innovations in packaging, customization and personalization, technology-driven gifting solutions, focus on eco-friendly and sustainable gifts, artisanal and locally sourced products, inclusive and diverse gift selection.
The increasing use of gift cards is projected to significantly propel the growth of the corporate gifting market in the coming years. Gift cards, which are prepaid cards or vouchers loaded with a specific monetary value, offer recipients the flexibility to choose goods or services that align with their preferences, making them a popular choice for corporate gifting programs. For instance, a survey conducted in May 2024 by Recharge, a Netherlands-based online prepaid payments company, revealed that 1 in 5 UK adults (approximately 11.4 million people) now utilize prepaid cards, reflecting an impressive 118% increase since the beginning of the cost-of-living crisis. Among these users, 34% indicated that they use prepaid cards to maintain control over their finances, while 26% reported using them to avoid falling into debt. This growing acceptance and utilization of gift cards highlight their potential to enhance corporate gifting strategies, driving overall market growth.
The increasing volume of corporate conferences and events is expected to contribute to the growth of the corporate gifting market. Corporate conferences and events, organized gatherings by businesses for various purposes, utilize corporate gifting strategically to enhance attendee engagement, foster positive relationships, and reinforce brand recognition. Providing thoughtful and branded gifts creates a lasting impression, promoting goodwill among participants. According to the In-House Corporate Event (ICE) in October 2022, there is an anticipated 83% increase in event spending in the corporate sector in 2023. Additionally, the Oakridge Golf Club noted in January 2023 that around 88% of companies plan to reintroduce in-person and team gatherings for 2022 and 2023. Hence, the rising volume of corporate conferences and events is propelling the growth of the corporate gifting market.
Major companies in the corporate gifting market are increasingly focused on developing advanced digital solutions that allow small businesses to curate and design unique gift boxes filled with handcrafted products. This approach not only enhances personalization but also improves customer engagement by providing distinctive and memorable gifting experiences that reflect the brand's identity. For instance, in August 2023, Mona, a US-based startup specializing in health and wellness products for women's health management, launched a corporate gifting program featuring inspired gifts created by women, refugees, and underrepresented creators. This initiative aims to promote and support underrepresented entrepreneurs, primarily women and immigrants. Funded by Alpine Social Ventures and Stanford, Mona's social venture emphasizes strategic investments in these entrepreneurs, partnering with small businesses to curate gift boxes of handcrafted products. This not only enriches the gifting experience but also fosters investment in the businesses involved, showcasing a growing trend towards socially responsible corporate gifting solutions.
In May 2023, 1-800-FLOWERS.COM Inc., a US-based retail company known for its floral and gift offerings, acquired SmartGift Inc. for an undisclosed amount. This acquisition is part of 1-800-FLOWERS.COM's strategy to enhance its consumer and corporate gifting capabilities. By integrating SmartGift’s innovative digital gifting solutions, the company aims to improve employee and client engagement in the corporate sector, thereby strengthening its market position amidst various challenges. SmartGift Inc. specializes in providing digital solutions for corporate gifting, making it a valuable addition to 1-800-FLOWERS.COM's portfolio as it seeks to expand its offerings and respond effectively to evolving market demands.
Major companies operating in the corporate gifting market report are Walmart Inc., Zara, Proforma Company, 4imprint Group PLC, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos Promotional Products Inc., The Gem Group Inc., Quality Logo Products Inc., Crown Trophy Inc., R.S. Owens And Company, Sweda Company LLC, Swag.com Inc., Shenzhen Osea Technology Co. Ltd., The Magnet Group, Ever Rich Gift Limited, Logo Emblem Industries Co. Ltd., NINGBO WILSHINE STATIONERY CO. LTD., Pujiang AF Crystal Craft Co. Ltd., Crest Craft Company, Farfromboring Promotions LLC, LION PROMOTIONAL GIFT CO. LIMITED, Quanzhou Changyi Crafts Gifts Limited.
North America was the largest region in the corporate gifting market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate gifting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the corporate gifting market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The corporate gifting market consists of sales of sales of technology gadgets, desk accessories, and health and wellness products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
Corporate gifting involves the act of a business or organization presenting gifts to its employees, clients, customers, partners, or other stakeholders as a means of expressing appreciation, goodwill, or commemorating special occasions. The objective behind corporate gifting is to cultivate and reinforce relationships, demonstrate gratitude, enhance morale, and establish positive associations with the brand.
The primary categories of corporate gifting include practical swap gifts, food items, personalized clothing, e-gift cards, experiences (such as airfare or concert tickets), and various others. Practical swag gifts are promotional items that are branded or customized, intended for recipients to incorporate into their daily lives regularly. These items are distributed either through direct channels or distribution channels, catering to applications in both small and medium-sized enterprises (SMEs) and large enterprises.
The corporate gifting market research report is one of a series of new reports that provides corporate gifting market statistics, including corporate gifting industry global market size, regional shares, competitors with corporate gifting market share, detailed corporate gifting market segments, market trends, and opportunities, and any further data you may need to thrive in the corporate gifting industry. This corporate gifting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The corporate gifting market size has grown strongly in recent years. It will grow from $839.57 billion in 2024 to $919.94 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to corporate relationship building, recognition and appreciation, branding and marketing, occasion-based gifting, competitive edge.
The corporate gifting market size is expected to see strong growth in the next few years. It will grow to $1.24 trillion in 2029 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to sustainability and ethical gifting, virtual and remote work trends, globalization impact, health and wellness focus, data analytics in gifting strategies. Major trends in the forecast period include innovations in packaging, customization and personalization, technology-driven gifting solutions, focus on eco-friendly and sustainable gifts, artisanal and locally sourced products, inclusive and diverse gift selection.
The increasing use of gift cards is projected to significantly propel the growth of the corporate gifting market in the coming years. Gift cards, which are prepaid cards or vouchers loaded with a specific monetary value, offer recipients the flexibility to choose goods or services that align with their preferences, making them a popular choice for corporate gifting programs. For instance, a survey conducted in May 2024 by Recharge, a Netherlands-based online prepaid payments company, revealed that 1 in 5 UK adults (approximately 11.4 million people) now utilize prepaid cards, reflecting an impressive 118% increase since the beginning of the cost-of-living crisis. Among these users, 34% indicated that they use prepaid cards to maintain control over their finances, while 26% reported using them to avoid falling into debt. This growing acceptance and utilization of gift cards highlight their potential to enhance corporate gifting strategies, driving overall market growth.
The increasing volume of corporate conferences and events is expected to contribute to the growth of the corporate gifting market. Corporate conferences and events, organized gatherings by businesses for various purposes, utilize corporate gifting strategically to enhance attendee engagement, foster positive relationships, and reinforce brand recognition. Providing thoughtful and branded gifts creates a lasting impression, promoting goodwill among participants. According to the In-House Corporate Event (ICE) in October 2022, there is an anticipated 83% increase in event spending in the corporate sector in 2023. Additionally, the Oakridge Golf Club noted in January 2023 that around 88% of companies plan to reintroduce in-person and team gatherings for 2022 and 2023. Hence, the rising volume of corporate conferences and events is propelling the growth of the corporate gifting market.
Major companies in the corporate gifting market are increasingly focused on developing advanced digital solutions that allow small businesses to curate and design unique gift boxes filled with handcrafted products. This approach not only enhances personalization but also improves customer engagement by providing distinctive and memorable gifting experiences that reflect the brand's identity. For instance, in August 2023, Mona, a US-based startup specializing in health and wellness products for women's health management, launched a corporate gifting program featuring inspired gifts created by women, refugees, and underrepresented creators. This initiative aims to promote and support underrepresented entrepreneurs, primarily women and immigrants. Funded by Alpine Social Ventures and Stanford, Mona's social venture emphasizes strategic investments in these entrepreneurs, partnering with small businesses to curate gift boxes of handcrafted products. This not only enriches the gifting experience but also fosters investment in the businesses involved, showcasing a growing trend towards socially responsible corporate gifting solutions.
In May 2023, 1-800-FLOWERS.COM Inc., a US-based retail company known for its floral and gift offerings, acquired SmartGift Inc. for an undisclosed amount. This acquisition is part of 1-800-FLOWERS.COM's strategy to enhance its consumer and corporate gifting capabilities. By integrating SmartGift’s innovative digital gifting solutions, the company aims to improve employee and client engagement in the corporate sector, thereby strengthening its market position amidst various challenges. SmartGift Inc. specializes in providing digital solutions for corporate gifting, making it a valuable addition to 1-800-FLOWERS.COM's portfolio as it seeks to expand its offerings and respond effectively to evolving market demands.
Major companies operating in the corporate gifting market report are Walmart Inc., Zara, Proforma Company, 4imprint Group PLC, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos Promotional Products Inc., The Gem Group Inc., Quality Logo Products Inc., Crown Trophy Inc., R.S. Owens And Company, Sweda Company LLC, Swag.com Inc., Shenzhen Osea Technology Co. Ltd., The Magnet Group, Ever Rich Gift Limited, Logo Emblem Industries Co. Ltd., NINGBO WILSHINE STATIONERY CO. LTD., Pujiang AF Crystal Craft Co. Ltd., Crest Craft Company, Farfromboring Promotions LLC, LION PROMOTIONAL GIFT CO. LIMITED, Quanzhou Changyi Crafts Gifts Limited.
North America was the largest region in the corporate gifting market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate gifting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the corporate gifting market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The corporate gifting market consists of sales of sales of technology gadgets, desk accessories, and health and wellness products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
Corporate gifting involves the act of a business or organization presenting gifts to its employees, clients, customers, partners, or other stakeholders as a means of expressing appreciation, goodwill, or commemorating special occasions. The objective behind corporate gifting is to cultivate and reinforce relationships, demonstrate gratitude, enhance morale, and establish positive associations with the brand.
The primary categories of corporate gifting include practical swap gifts, food items, personalized clothing, e-gift cards, experiences (such as airfare or concert tickets), and various others. Practical swag gifts are promotional items that are branded or customized, intended for recipients to incorporate into their daily lives regularly. These items are distributed either through direct channels or distribution channels, catering to applications in both small and medium-sized enterprises (SMEs) and large enterprises.
The corporate gifting market research report is one of a series of new reports that provides corporate gifting market statistics, including corporate gifting industry global market size, regional shares, competitors with corporate gifting market share, detailed corporate gifting market segments, market trends, and opportunities, and any further data you may need to thrive in the corporate gifting industry. This corporate gifting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Corporate Gifting Market Characteristics3. Corporate Gifting Market Trends and Strategies4. Corporate Gifting Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, Covid and Recovery on the Market32. Global Corporate Gifting Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Corporate Gifting Market34. Recent Developments in the Corporate Gifting Market
5. Global Corporate Gifting Growth Analysis and Strategic Analysis Framework
6. Corporate Gifting Market Segmentation
7. Corporate Gifting Market Regional and Country Analysis
8. Asia-Pacific Corporate Gifting Market
9. China Corporate Gifting Market
10. India Corporate Gifting Market
11. Japan Corporate Gifting Market
12. Australia Corporate Gifting Market
13. Indonesia Corporate Gifting Market
14. South Korea Corporate Gifting Market
15. Western Europe Corporate Gifting Market
16. UK Corporate Gifting Market
17. Germany Corporate Gifting Market
18. France Corporate Gifting Market
19. Italy Corporate Gifting Market
20. Spain Corporate Gifting Market
21. Eastern Europe Corporate Gifting Market
22. Russia Corporate Gifting Market
23. North America Corporate Gifting Market
24. USA Corporate Gifting Market
25. Canada Corporate Gifting Market
26. South America Corporate Gifting Market
27. Brazil Corporate Gifting Market
28. Middle East Corporate Gifting Market
29. Africa Corporate Gifting Market
30. Corporate Gifting Market Competitive Landscape and Company Profiles
31. Corporate Gifting Market Other Major and Innovative Companies
35. Corporate Gifting Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Corporate Gifting Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on corporate gifting market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for corporate gifting? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The corporate gifting market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Practical Swag Gifts; Food; Personalized Clothing Item; eGift Card; Experience (Airfare or Concert Tickets); Other Types2) By Sales Channel: Direct Channel; Distribution Channel
3) By Application: Small And Medium-Sized Enterprises (SMEs); Large Enterprises
Subsegments:
1) By Tech Gadgets: Office Supplies; Drinkware; Stationery2) By Food: Snack Packs; Gourmet Hampers; Gift Baskets
3) By Personalized Clothing Item: T-shirts; Jackets; Caps; Hoodies
4) By eGift Card: Retail eGift Cards; Dining eGift Cards; Online Store eGift Cards
5) By Experience (Airfare or Concert Tickets): Travel Vouchers; Concert Tickets; Event Passes
6) By Other Types: Subscription Boxes; Custom Awards; Event Invitations
Key Companies Mentioned: Walmart Inc.; Zara; Proforma Company; 4imprint Group plc; BIC Graphic SA
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Corporate Gifting market report include:- Walmart Inc.
- Zara
- Proforma Company
- 4imprint Group plc
- BIC Graphic SA
- CustomInk LLC
- Tervis Tumbler Company
- Staples Promotional Products
- ePromos Promotional Products Inc.
- The Gem Group Inc
- Quality Logo Products Inc.
- Crown Trophy Inc.
- R.S. Owens And Company
- Sweda Company LLC
- Swag.com Inc.
- Shenzhen Osea Technology Co. Ltd.
- The Magnet Group
- Ever Rich Gift Limited
- Logo Emblem Industries Co. Ltd
- NINGBO WILSHINE STATIONERY CO. LTD.
- Pujiang AF Crystal Craft Co. Ltd.
- Crest Craft Company
- Farfromboring Promotions LLC
- LION PROMOTIONAL GIFT CO. LIMITED
- Quanzhou Changyi Crafts Gifts Limited
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | March 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 919.94 Billion |
| Forecasted Market Value ( USD | $ 1245.8 Billion |
| Compound Annual Growth Rate | 7.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 26 |
