Car Modification Market Report 2026

The car modification market size has grown steadily in recent years. It will grow from $61.1 billion in 2025 to $63.14 billion in 2026 at a compound annual growth rate (CAGR) of 3.3%. The growth in the historic period can be attributed to rising disposable income levels, growth of automotive enthusiast communities, expansion of aftermarket parts availability, increasing personalization trends in vehicles, growth of motorsports culture.

The car modification market size is expected to see steady growth in the next few years. It will grow to $72.02 billion in 2030 at a compound annual growth rate (CAGR) of 3.3%. The growth in the forecast period can be attributed to increasing adoption of electric vehicle modifications, rising demand for smart vehicle upgrades, expansion of digital retail platforms for aftermarket parts, growing focus on sustainable modification materials, increasing regulatory compliance requirements. Major trends in the forecast period include increasing demand for performance-oriented vehicle upgrades, rising popularity of cosmetic and aesthetic customization, growing adoption of advanced in-car electronics, expansion of ev-compatible modification solutions, enhanced focus on lightweight aftermarket components.

The increasing demand for autonomous vehicles is anticipated to drive the expansion of the car modification market in the coming years. Autonomous vehicles, commonly referred to as self-driving or driverless cars, are capable of navigating and operating on roads without direct human intervention. In this context, car modification fulfills multiple functions and plays a crucial role in improving vehicle performance, safety, and overall user experience. For example, in February 2024, the California Department of Motor Vehicles, a US-based state government agency, reported that autonomous vehicle permit holders recorded a record 9,068,861 test miles on public roads between December 1, 2022, and November 30, 2023. Consequently, the growing demand for autonomous vehicles is fueling the growth of the car modification market.

Major players in the car modification market are concentrating on the development of bespoke carbon fiber body and performance upgrade programs, including carbon fiber aerodynamic and lightweight enhancement packages, to improve vehicle performance, handling, and personalization for premium and high-performance vehicles. Carbon fiber body and performance packages are aftermarket modification solutions that replace or enhance factory components using lightweight, aerodynamically optimized materials to improve airflow, lower overall vehicle weight, and provide customized visual and performance attributes. For example, in November 2025, Vorsteiner, a US-based automotive aftermarket company, introduced the CTR Program for the Ferrari 458, a carbon fiber body and performance modification program aimed at modernizing and upgrading the Ferrari 458 through weight reduction, aerodynamic optimization, and bespoke styling. The program includes a fully redesigned carbon fiber body, a reengineered front S-duct with integrated fender vents to enhance airflow management, and custom 20-inch front and 21-inch rear forged wheels to minimize unsprung mass. The CTR Program enhances aerodynamic efficiency, personalization, and overall performance refinement, allowing high-end vehicle owners to achieve distinctive styling and improved driving dynamics while preserving the original character of the vehicle.

In August 2025, Holley Performance Brands, a US-based automotive aftermarket performance company, entered into a partnership with Callaway Cars to create and launch a new range of dealer-approved performance packages for General Motors trucks, SUVs, and selected passenger vehicles. Through this collaboration, Holley Performance Brands and Callaway Cars seek to combine Callaway’s expertise in vehicle engineering and performance tuning with Holley’s large-scale manufacturing capabilities and extensive aftermarket distribution network to boost vehicle performance and customization. The partnership also aims to enhance customer convenience by offering factory-aligned upgrades while supporting scalable growth across the performance aftermarket. Callaway Cars is a US-based specialty automotive engineering company focused on the design, development, and installation of high-performance vehicle modification packages and OEM-compliant performance enhancements.

Major companies operating in the car modification market are BBS Kraftfahrzeugtechnik AG, Toyota Racing Development, Brabus GmbH, Roush Performance, 3M Company, Vorsteiner Inc., KW Automotive GmbH, Hennessey Performance Engineering, Bilstein, ALPINA Burkard Bovensiepen GmbH + Co. KG, Twisted Automotive Limited, Carroll Shelby International, Mansory Design & Holding GmbH, Renntech Inc., Gemballa GmbH, Monster Customs Atlanta, Dreamworks Motorsports Inc., ABT America, Krazy House Customs, APEX Integration LLC, Akrapovic D.D., Novitec GmbH Co. KG, Liberty Walk Co. Ltd., Kar Zone, AC Schnitzer, Skg Modifiers.

North America was the largest region in the car modification market in 2025. The regions covered in the car modification market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the car modification market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The car modification market includes revenues earned by entities through security upgrades, lighting upgrades, engine modifications, appearance upgrades, and related services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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