User and Entity Behavior Analytics Global Market Report 2024

The user and entity behavior analytics market size has grown exponentially in recent years. It will grow from $1.78 billion in 2023 to $2.39 billion in 2024 at a compound annual growth rate (CAGR) of 34.5%. The growth observed in the historical period for User and Entity Behavior Analytics (UEBA) can be attributed to various factors. These include the increase in insider threats, the prevalence of advanced persistent threats (APTs), regulatory compliance mandates that necessitate robust cybersecurity measures, a growing emphasis on security incident detection and response capabilities, and the need for gaining insights into user activities within organizational networks. These factors collectively contributed to the adoption and development of UEBA solutions and services to enhance cybersecurity posture and threat detection capabilities.

The user and entity behavior analytics market size is expected to see exponential growth in the next few years. It will grow to $7.72 billion in 2028 at a compound annual growth rate (CAGR) of 34.1%. The anticipated growth in the forecast period for User and Entity Behavior Analytics (UEBA) can be attributed to several factors, including advancements in machine learning and artificial intelligence (AI) technologies, the proliferation of Internet of Things (IoT) devices introducing new security challenges, the integration of UEBA with endpoint security solutions, the application of behavioral analytics for fraud prevention, and the increasing automation of incident response processes.

The anticipated increase in the number of Internet of Things (IoT) and cloud-based connected devices is expected to drive the growth of the User and Entity Behavior Analytics (UEBA) market. IoT represents a network of interconnected physical devices communicating and sharing data through cloud-based services. The use of IoT and cloud-connected devices in UEBA provides real-time data and comprehensive insights into user interactions, enhancing threat detection and enabling proactive security measures. A global study in September 2022 by AAG IT Support Service, a US-based digital transformation service provider, reported that 63% of 753 technical and business professionals surveyed reported heavy usage of cloud services in 2022, marking an increase from 59% in 2021 and 53% in 2020. This surge in IoT and cloud-based connected devices is a key factor propelling the UEBA market's growth.

Leading companies in the UEBA market are incorporating artificial intelligence (AI) to enhance precision in threat detection. The introduction of AI-driven cloud anomaly detection is a notable advancement, providing security teams with improved accuracy in identifying unknown threats in cloud environments while minimizing false positives. Rapid7, a US-based software company, launched this innovative capability in November 2023, offering enhanced cloud security. The AI-powered feature operates without the need for agents, analyzing API activity through audit logs to establish distinct activity profiles for cloud entities. It autonomously detects behavioral anomalies, quickly assesses potential concerns within 10 minutes using historical data, and significantly improves threat detection in cloud environments, presenting a proactive approach to security.

In September 2023, Cisco Systems Inc., a US-based technology company, acquired Splunk Inc. for $28 billion. This acquisition aims to establish a comprehensive data platform, reinforcing digital security and advancing Cisco's transition to a software-centric model. The integration of Cisco and Splunk's expertise in AI and security is expected to provide unparalleled analytics covering devices, applications, and clouds, further enhancing the capabilities of UEBA. Splunk Inc., the acquired company, is a US-based software company specializing in user behavior analytics.

Major companies operating in the user and entity behavior analytics market report are Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation, Cisco Systems Inc., VMWare LLC, Palo Alto Networks Inc., Fortinet Inc., F5 Inc., Splunk Inc., Check Point Software Technologies Ltd., McAfee Corp., Thoma Bravo LP - Sophos Group PLC, Rapid7 Inc., Forcepoint LLC, Varonis Systems Inc., Bottomline Technologies Inc., Lookout Inc., LogRhythm Inc., Exabeam Inc., Securonix Inc., Cynet Security Ltd., Dtex Systems Inc., LTS Secure, Lepide, Teramind Inc., Gurucul Solutions LLC, Niara Inc., Sqrrl Data Inc.

North America was the largest region in the user and entity behavior analytics market in 2023. Asia- Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the user and entity behavior analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the user and entity behavior analytics (UEBA) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The user and entity behavior analytics (UEBA) market consists of revenues earned by entities by providing services such as anomaly detection, threat detection, incident response, risk assessment, data loss prevention, compliance monitoring, and security analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The user and entity behavior analytics (UEBA) market also includes sales of UEBA platforms, behavior analytics software, user activity monitoring tools, network traffic analysis with UEBA, automation and orchestration tools, machine learning-based UEBA products, and risk scoring systems used in providing UEBA services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

User and Entity Behavior Analytics (UEBA) is a cybersecurity approach focused on analyzing patterns in user and system behavior to detect and respond to anomalous activities. This method assists organizations in proactively identifying potential security threats by closely monitoring and analyzing the actions of users and entities within a network. UEBA leverages advanced analytics, machine learning, and algorithms to establish baseline behavior profiles for users and entities, enabling it to identify deviations that may indicate suspicious or malicious activities. This approach enhances the organization's ability to detect insider threats, compromised accounts, and other cybersecurity risks that traditional security measures might overlook.

The primary types of User and Entity Behavior Analytics (UEBA) are solutions and services. A solution in this context refers to a means of resolving cybersecurity problems or addressing security needs. UEBA solutions can be deployed on-premises or in the cloud, catering to the preferences and requirements of organizations. These solutions are utilized by a diverse range of enterprises, including large corporations and small to medium-sized businesses. UEBA solutions find applications across various industry verticals, including financial services and insurance, retail and e-commerce, energy and utilities, information technology (IT) and telecommunications, healthcare, defense and government, among others. The services associated with UEBA may include consulting, implementation, training, and ongoing support to ensure effective deployment and utilization of UEBA solutions within an organization's cybersecurity framework.

The user and entity behavior analytics market research report is one of a series of new reports that provides user and entity behavior analytics market statistics, including user and entity behavior analytics industry global market size, regional shares, competitors with a user and entity behavior analytics market share, detailed user and entity behavior analytics market segments, market trends and opportunities, and any further data you may need to thrive in the user and entity behavior analytics industry. This user and entity behavior analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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