Sourdough Global Market Report 2024

The sourdough market size has grown strongly in recent years. It will grow from $2.74 billion in 2023 to $2.93 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%. The growth observed in the historic period can be attributed to factors such as the increasing consumer demand for artisanal and specialty foods, heightened awareness of gluten sensitivity, endorsements and television shows featuring celebrity chefs, a focus on the slow food movement, a rising emphasis on locally sourced ingredients, and the influence of global culinary fusion. These factors collectively contributed to the popularity and growth of sourdough during the historic period.

The sourdough market size is expected to see strong growth in the next few years. It will grow to $3.78 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. The anticipated growth in the forecast period can be attributed to prevailing health and wellness trends, the surge in home baking practices, the influence of food bloggers and influencers, the premiumization of baked goods, and the elevated culture of snacking. Major trends in the forecast period include innovative packaging and visually appealing presentation, sustainable sourdough practices, the emergence of gluten-free sourdough options, online sourdough workshops and communities, and ongoing flavor innovations.

The expected growth of the sourdough market is driven by the increasing health awareness among consumers. Health consciousness involves a growing awareness and emphasis on maintaining and improving one's health and well-being. Sourdough bread, being a fermented product, is often perceived as a healthier alternative to conventional bread due to potential digestive benefits and a lower glycemic index. The rise in the adoption of specific diets or eating patterns, as indicated by a survey conducted by the International Food Information Council in May 2022, underscores the increasing focus on health among consumers. Popular diets include clean eating, mindful eating, calorie counting, and plant-based diets. This growing health awareness is contributing to the surge in demand for sourdough products.

Major companies in the sourdough market are strategically developing sustainable products, such as organic whole wheat sourdough, to gain a competitive advantage. Organic whole wheat sourdough refers to sourdough bread made exclusively with organic whole wheat flour, offering a wholesome and hearty loaf that embraces natural fermentation for leavening. For example, Puratos USA launched Sapore Leo Organic in April 2021, a sourdough product crafted from 100% organic whole wheat and naturally fermented to achieve a subtle acetic flavor profile. This innovation is positioned as the sole shelf-stable liquid whole wheat sourdough available, addressing consumer preferences for organic and wholesome bakery products.

In January 2021, Puratos, a US-based manufacturer of innovative bakery ingredients, acquired Ruskhleb for an undisclosed amount. This acquisition is aimed at strengthening Puratos' presence in the Russian market and enhancing its product portfolio with local expertise and offerings. Ruskhleb, a Russia-based manufacturer of bakery and pastry ingredients, including dry sourdough, baking and pastry mixes, and dietary blends, aligns with Puratos' strategic expansion plans and commitment to providing high-quality bakery solutions globally.

Major companies operating in the sourdough market report are Lesaffre, Puratos, Lallemand Inc., IREKS GmbH, Alpha Baking Co., Boudin Bakery, La Brea Bakery, Macrina Bakery, Gold Coast Baking Company, Tartine Manufactory, GoodMills Group GmbH, King Arthur Baking Company Inc., Grandaisy Bakery, Ernst Böcker GmbH & Co. KG, Swiss Bake Ingredients Pvt. Ltd., Truckee Sourdough Company, Grand Central Bakery, The Essential Baking Company, Brolite Products Inc., Bread SRSLY, Cultures for Health Inc., Philibert Savours, Italmill SpA, German Bakehouse Group, Madison Sourdough, Dr. Otto Suwelack Nachf. GmbH & Co., Kampffmeyer Food Innovation GmbH, Fornax Bread Company.

Europe was the largest region in the sourdough market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sourdough market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sourdough market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sourdough market consists of sales of bagels, pretzels, pancakes and waffles and crackers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Sourdough is a bread leavening agent that relies on the natural fermentation process driven by wild yeast and lactic acid bacteria present in the environment. This traditional method involves fermenting a mixture of flour and water to create a distinctively flavorful and textured bread.

The main types of sourdough include Type 1, Type 2, and Type 3. Type 1 sourdough contains pure culture sourdough starters with various origins and is the traditional form that necessitates continuous propagation. The ingredients used in Type 1 sourdough may include wheat, barley, and oats. It finds applications in various products such as breads and buns, cakes and pastries, cookies, pizza, and others.

The sourdough market research report is one of a series of new reports that provides sourdough market statistics, including sourdough industry global market size, regional shares, competitors with a sourdough market share, detailed sourdough market segments, market trends and opportunities, and any further data you may need to thrive in the sourdough industry. This sourdough market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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