Intelligent Apps Global Market Report 2024

The intelligent apps market size has grown exponentially in recent years. It will grow from $41.57 billion in 2023 to $56.62 billion in 2024 at a compound annual growth rate (CAGR) of 36.2%. The growth observed in the historic period can be attributed to an increased emphasis on cybersecurity measures, ongoing advancements in AI hardware, expanded usage of augmented reality (AR) and virtual reality (VR) technologies, the impact of quantum computing advancements, and the integration of blockchain for enhanced data security. These factors collectively contributed to the development and adoption of intelligent apps during that period.

The intelligent apps market size is expected to see exponential growth in the next few years. It will grow to $193.03 billion in 2028 at a compound annual growth rate (CAGR) of 35.9%. The anticipated growth in the forecast period can be attributed to the rapid development in the mobile app ecosystem, increased integration with Internet of Things (IoT) devices, advancements in Natural Language Processing (NLP), the rise of cloud computing, and the continuous increase in mobile device adoption. Major trends expected in the forecast period encompass explainable AI, human augmentation, integration of emotional intelligence, emphasis on sustainable and ethical AI practices, and the adoption of multi-modal interaction capabilities in intelligent apps.

The increasing demand for enterprise applications is poised to drive the growth of the intelligent apps market in the foreseeable future. Enterprise applications, encompassing large-scale software solutions, are designed to support and streamline complex organizational business processes and functions. Intelligent apps, integrating with or complementing enterprise applications, leverage artificial intelligence (AI) and machine learning to enhance efficiency, data analytics, and decision-making capabilities, catering to the evolving needs of modern businesses. Eurostat, the statistical office of the European Union, reported in May 2022 that in 2021, 38% of enterprises in the European Union utilized enterprise resource planning (ERP) software applications. The adoption of ERP varied, with small enterprises at 33% and large enterprises at 81%. This increasing demand for enterprise applications is a key driver propelling the growth of the intelligent apps market.

Major players in the intelligent apps market are actively developing new products, particularly focusing on analytics apps, to maintain a competitive edge. Analytics apps are software applications specifically designed for data analysis, interpretation, and visualization. For example, Salesforce Inc., a US-based software company, launched Service Intelligence in November 2023 to enhance agent productivity and customer satisfaction. Powered by Data Cloud, Salesforce's real-time hyperscale data engine, Service Intelligence provides seamless access to business data within Service Cloud, eliminating the need to toggle between screens. The app features pre-built, customizable dashboards for critical metrics, leverages AI-driven insights through Einstein Conversation Mining, and integrates with Tableau for enhanced data exploration. Upcoming features such as Copilot for Service, Einstein Studio, and Customer Effort Score aim to further improve user interaction and generate valuable AI-powered insights.

In October 2023, Salesforce Inc. acquired Airkit.AI for an undisclosed amount. This acquisition enhances Salesforce's AI capabilities, particularly in customer service applications, fostering innovation and accelerating the development of AI-driven customer experiences within the Customer 360 Platform. Airkit.ai, a US-based developer of flexible, omni-channel customer engagement applications and AI-based customer service agents, brings valuable expertise to Salesforce, reinforcing its position in delivering intelligent solutions for enhanced customer interactions. This strategic acquisition reflects the commitment to advancing AI technologies in the intelligent apps market.

Major companies operating in the intelligent apps market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Samsung Electronics Co. Ltd., Microsoft Corporation, China Mobile Limited, Meta Platforms Inc., Huawei Technologies Co. Ltd., Intel Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Hewlett Packard Enterprise Company, Salesforce Inc., Cognizant Technology Solutions Corporation, Baidu Inc., ServiceNow Inc., Twilio Inc., Pegasystems Inc., TIBCO Software Inc., BlackBerry Limited, MicroStrategy Incorporated, CloudMinds Inc., Zebra Medical Vision Ltd., Avaamo Inc., iCarbonX, ClarifAI Inc., Arkenea Inc.

North America was the largest region in the intelligent apps market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the intelligent apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the intelligent apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The intelligent apps market includes revenues earned by entities by providing services such as language translation services, financial planning and analysis, document and content management, and navigation and location-based services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The intelligent apps market consists of sales of smartphones, tablets, computers, smartwatches, and connected devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

An intelligent app, or AI-powered app, is a software application that utilizes advanced technologies such as machine learning, natural language processing, and data analytics to deliver a sophisticated and dynamic user experience. These applications are designed to offer proactive suggestions, recommendations, and actions, ultimately saving users time and effort in their interactions with the software.

The main types of intelligent apps include consumer apps, enterprise apps, providers, infrastructure, data collection and preparation, and machine intelligence. Consumer apps are software applications crafted for personal use by individual end-users and are typically accessible through app stores on devices such as smartphones and tablets. These apps are distributed through various store types, such as Google Play, Apple App Store, and others. Consumer apps function on operating systems such as iOS and Android, and they may involve services such as professional services and managed services. Deployment modes for consumer apps can vary and may include cloud and on-premises options.

The intelligent apps market research report is one of a series of new reports that provides intelligent apps market statistics, including intelligent apps industry global market size, regional shares, competitors with intelligent apps market share, detailed intelligent apps market segments, market trends, and opportunities, and any further data you may need to thrive in the intelligent apps industry. This intelligent apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.