Influencer Marketing Platform Global Market Report 2024

The influencer marketing platform market size has grown exponentially in recent years. It will grow from $15.97 billion in 2023 to $21.32 billion in 2024 at a compound annual growth rate (CAGR) of 33.5%. The growth observed in the historic period can be attributed to the rise of social media channels, the increasing influence of social media influencers, the utilization of data analytics for audience insights, the growing demand for authenticity and personalization in marketing, and the evolution of consumer behavior in response to these trends.

The influencer marketing platform market size is expected to see exponential growth in the next few years. It will grow to $66.02 billion in 2028 at a compound annual growth rate (CAGR) of 32.7%. The anticipated growth in the forecast period can be attributed to the emergence of new social media platforms, the integration of e-commerce features within influencer marketing, the utilization of advanced AI-driven analytics, the increasing prominence of micro-influencers, and a growing emphasis on fostering long-term relationships between influencers and brands. Key trends in the forecast period encompass the increasing prominence of micro-influencers, the implementation of AI-powered influencer matching, the dominance of video content, the popularity of ephemeral content and stories, and a heightened focus on authenticity and transparency in influencer marketing.

The increasing prevalence of smartphones is anticipated to drive the growth of the influencer marketing platform market in the foreseeable future. Smartphones, mobile devices with advanced computing capabilities and connectivity, play a pivotal role in influencer marketing as influencers often create content for their social media platforms directly from these devices. The built-in cameras and editing tools on smartphones empower influencers to capture and edit high-quality photos and videos, enhancing the visual appeal of their campaigns. For example, data from Datar portal, a Singapore-based online reference library, indicates a 2.3% increase, equivalent to 1.4 million, in the number of mobile connections in the Republic of Korea between 2022 and 2023. This surge in smartphone usage is a key driver fueling the growth of the influencer marketing platform market.

Major players in the influencer marketing platform market are actively prioritizing innovation, particularly in the realm of tech-powered influencer marketing platforms. Tech-powered influencer marketing platforms are software solutions that harness the capabilities of artificial intelligence, data-driven technologies, and advanced algorithms to assist brands in finding, connecting with, and managing influencers efficiently. These platforms utilize AI algorithms and databases to identify potential influencers based on factors such as demographics, interests, and audience. An example is Animeta, a Singapore-based tech-powered creator company, launching Animeta Brandstar in August 2023. This platform stands out as a first-of-its-kind tech-data-enabled influencer marketing platform, empowering brands for informed influencer collaborations. It streamlines the discovery process, ensures transparency, and provides a single-window solution for influencer marketing, addressing brand needs such as influencer discovery, seamless execution, and measurable performance tracking for return on investment.

In August 2023, Sprout Social, a US-based provider of social media management software, completed the acquisition of Tagger Media for $140 million in cash. This strategic acquisition positions Sprout Social as a leader in the social media software market, enabling customers to navigate the growing demand for influencer and creator marketing more effectively. Tagger Media, a US-based influencer marketing and social intelligence platform, brings valuable expertise and capabilities to further enhance Sprout Social's offerings in the dynamic influencer marketing landscape. This acquisition reflects a commitment to meeting the evolving needs of businesses in the realm of social media and influencer marketing.

Major companies operating in the influencer marketing platform market report are Quotient Technology Inc., Hootsuite Inc., Impact Tech Inc., Brandwatch, Launchmetrics, AspireIQ Inc., IZEA Worldwide, Linqia Inc., Traackr Inc., Social Beat Digital Marketing LLP, ExpertVoice Inc., Open Influence, Onalytica, Maverick, JuliusWorks Inc., Lefty, Klear, CreatorIQ, Tagger Media Inc., Influencity, NeoReach, Lumanu Inc., Takumi, Upfluence Inc., GrapeVine Logic Inc., Tidal Labs, Markerly Inc.

North America was the largest region in the influencer marketing platform market in 2023. The regions covered in the influencer marketing platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the influencer marketing platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The influencer marketing platforms market includes revenues earned by entities through services such as audience insights, content approval and compliance, monitoring and reporting, payment and contracts and relationship building. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

An influencer marketing platform is an automated software solution specifically created to aid brands and agencies in the planning and execution of influencer marketing campaigns. These platforms typically offer a database of influencers across various social media platforms and include tools for efficient campaign management. Additionally, they provide metrics and analytics to track the performance and effectiveness of influencer campaigns.

The main components of an influencer marketing platform are solutions and services. Services, in this context, refer to intangible offerings produced and consumed simultaneously. The applications of influencer marketing platforms include search and discovery, campaign management, influencer relationship management, analytics and reporting, compliance management, fraud detection, and other applications such as workflow automation, time management, and third-party integration. These platforms cater to various end-users, including fashion and lifestyle, agencies and public relations, retail and consumer goods, health and wellness, ad-tech, banking and financial institutes, travel and tourism, and other industries.

The influencer marketing platform market research report is one of a series of new reports that provides influencer marketing platform market statistics, including influencer marketing platform industry global market size, regional shares, competitors with an influencer marketing platform market share, detailed influencer marketing platform market segments, market trends and opportunities, and any further data you may need to thrive in the influencer marketing platform industry. This event app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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