The influencer marketing platform market size has grown exponentially in recent years. It will grow from $15.97 billion in 2023 to $21.32 billion in 2024 at a compound annual growth rate (CAGR) of 33.5%. The growth observed in the historic period can be attributed to the rise of social media channels, the increasing influence of social media influencers, the utilization of data analytics for audience insights, the growing demand for authenticity and personalization in marketing, and the evolution of consumer behavior in response to these trends.
The influencer marketing platform market size is expected to see exponential growth in the next few years. It will grow to $66.02 billion in 2028 at a compound annual growth rate (CAGR) of 32.7%. The anticipated growth in the forecast period can be attributed to the emergence of new social media platforms, the integration of e-commerce features within influencer marketing, the utilization of advanced AI-driven analytics, the increasing prominence of micro-influencers, and a growing emphasis on fostering long-term relationships between influencers and brands. Key trends in the forecast period encompass the increasing prominence of micro-influencers, the implementation of AI-powered influencer matching, the dominance of video content, the popularity of ephemeral content and stories, and a heightened focus on authenticity and transparency in influencer marketing.
The increasing prevalence of smartphones is anticipated to drive the growth of the influencer marketing platform market in the foreseeable future. Smartphones, mobile devices with advanced computing capabilities and connectivity, play a pivotal role in influencer marketing as influencers often create content for their social media platforms directly from these devices. The built-in cameras and editing tools on smartphones empower influencers to capture and edit high-quality photos and videos, enhancing the visual appeal of their campaigns. For example, data from Datar portal, a Singapore-based online reference library, indicates a 2.3% increase, equivalent to 1.4 million, in the number of mobile connections in the Republic of Korea between 2022 and 2023. This surge in smartphone usage is a key driver fueling the growth of the influencer marketing platform market.
Major players in the influencer marketing platform market are actively prioritizing innovation, particularly in the realm of tech-powered influencer marketing platforms. Tech-powered influencer marketing platforms are software solutions that harness the capabilities of artificial intelligence, data-driven technologies, and advanced algorithms to assist brands in finding, connecting with, and managing influencers efficiently. These platforms utilize AI algorithms and databases to identify potential influencers based on factors such as demographics, interests, and audience. An example is Animeta, a Singapore-based tech-powered creator company, launching Animeta Brandstar in August 2023. This platform stands out as a first-of-its-kind tech-data-enabled influencer marketing platform, empowering brands for informed influencer collaborations. It streamlines the discovery process, ensures transparency, and provides a single-window solution for influencer marketing, addressing brand needs such as influencer discovery, seamless execution, and measurable performance tracking for return on investment.
In August 2023, Sprout Social, a US-based provider of social media management software, completed the acquisition of Tagger Media for $140 million in cash. This strategic acquisition positions Sprout Social as a leader in the social media software market, enabling customers to navigate the growing demand for influencer and creator marketing more effectively. Tagger Media, a US-based influencer marketing and social intelligence platform, brings valuable expertise and capabilities to further enhance Sprout Social's offerings in the dynamic influencer marketing landscape. This acquisition reflects a commitment to meeting the evolving needs of businesses in the realm of social media and influencer marketing.
Major companies operating in the influencer marketing platform market report are Quotient Technology Inc., Hootsuite Inc., Impact Tech Inc., Brandwatch, Launchmetrics, AspireIQ Inc., IZEA Worldwide, Linqia Inc., Traackr Inc., Social Beat Digital Marketing LLP, ExpertVoice Inc., Open Influence, Onalytica, Maverick, JuliusWorks Inc., Lefty, Klear, CreatorIQ, Tagger Media Inc., Influencity, NeoReach, Lumanu Inc., Takumi, Upfluence Inc., GrapeVine Logic Inc., Tidal Labs, Markerly Inc.
North America was the largest region in the influencer marketing platform market in 2023. The regions covered in the influencer marketing platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the influencer marketing platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The influencer marketing platforms market includes revenues earned by entities through services such as audience insights, content approval and compliance, monitoring and reporting, payment and contracts and relationship building. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
An influencer marketing platform is an automated software solution specifically created to aid brands and agencies in the planning and execution of influencer marketing campaigns. These platforms typically offer a database of influencers across various social media platforms and include tools for efficient campaign management. Additionally, they provide metrics and analytics to track the performance and effectiveness of influencer campaigns.
The main components of an influencer marketing platform are solutions and services. Services, in this context, refer to intangible offerings produced and consumed simultaneously. The applications of influencer marketing platforms include search and discovery, campaign management, influencer relationship management, analytics and reporting, compliance management, fraud detection, and other applications such as workflow automation, time management, and third-party integration. These platforms cater to various end-users, including fashion and lifestyle, agencies and public relations, retail and consumer goods, health and wellness, ad-tech, banking and financial institutes, travel and tourism, and other industries.
The influencer marketing platform market research report is one of a series of new reports that provides influencer marketing platform market statistics, including influencer marketing platform industry global market size, regional shares, competitors with an influencer marketing platform market share, detailed influencer marketing platform market segments, market trends and opportunities, and any further data you may need to thrive in the influencer marketing platform industry. This event app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The influencer marketing platform market size is expected to see exponential growth in the next few years. It will grow to $66.02 billion in 2028 at a compound annual growth rate (CAGR) of 32.7%. The anticipated growth in the forecast period can be attributed to the emergence of new social media platforms, the integration of e-commerce features within influencer marketing, the utilization of advanced AI-driven analytics, the increasing prominence of micro-influencers, and a growing emphasis on fostering long-term relationships between influencers and brands. Key trends in the forecast period encompass the increasing prominence of micro-influencers, the implementation of AI-powered influencer matching, the dominance of video content, the popularity of ephemeral content and stories, and a heightened focus on authenticity and transparency in influencer marketing.
The increasing prevalence of smartphones is anticipated to drive the growth of the influencer marketing platform market in the foreseeable future. Smartphones, mobile devices with advanced computing capabilities and connectivity, play a pivotal role in influencer marketing as influencers often create content for their social media platforms directly from these devices. The built-in cameras and editing tools on smartphones empower influencers to capture and edit high-quality photos and videos, enhancing the visual appeal of their campaigns. For example, data from Datar portal, a Singapore-based online reference library, indicates a 2.3% increase, equivalent to 1.4 million, in the number of mobile connections in the Republic of Korea between 2022 and 2023. This surge in smartphone usage is a key driver fueling the growth of the influencer marketing platform market.
Major players in the influencer marketing platform market are actively prioritizing innovation, particularly in the realm of tech-powered influencer marketing platforms. Tech-powered influencer marketing platforms are software solutions that harness the capabilities of artificial intelligence, data-driven technologies, and advanced algorithms to assist brands in finding, connecting with, and managing influencers efficiently. These platforms utilize AI algorithms and databases to identify potential influencers based on factors such as demographics, interests, and audience. An example is Animeta, a Singapore-based tech-powered creator company, launching Animeta Brandstar in August 2023. This platform stands out as a first-of-its-kind tech-data-enabled influencer marketing platform, empowering brands for informed influencer collaborations. It streamlines the discovery process, ensures transparency, and provides a single-window solution for influencer marketing, addressing brand needs such as influencer discovery, seamless execution, and measurable performance tracking for return on investment.
In August 2023, Sprout Social, a US-based provider of social media management software, completed the acquisition of Tagger Media for $140 million in cash. This strategic acquisition positions Sprout Social as a leader in the social media software market, enabling customers to navigate the growing demand for influencer and creator marketing more effectively. Tagger Media, a US-based influencer marketing and social intelligence platform, brings valuable expertise and capabilities to further enhance Sprout Social's offerings in the dynamic influencer marketing landscape. This acquisition reflects a commitment to meeting the evolving needs of businesses in the realm of social media and influencer marketing.
Major companies operating in the influencer marketing platform market report are Quotient Technology Inc., Hootsuite Inc., Impact Tech Inc., Brandwatch, Launchmetrics, AspireIQ Inc., IZEA Worldwide, Linqia Inc., Traackr Inc., Social Beat Digital Marketing LLP, ExpertVoice Inc., Open Influence, Onalytica, Maverick, JuliusWorks Inc., Lefty, Klear, CreatorIQ, Tagger Media Inc., Influencity, NeoReach, Lumanu Inc., Takumi, Upfluence Inc., GrapeVine Logic Inc., Tidal Labs, Markerly Inc.
North America was the largest region in the influencer marketing platform market in 2023. The regions covered in the influencer marketing platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the influencer marketing platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The influencer marketing platforms market includes revenues earned by entities through services such as audience insights, content approval and compliance, monitoring and reporting, payment and contracts and relationship building. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
An influencer marketing platform is an automated software solution specifically created to aid brands and agencies in the planning and execution of influencer marketing campaigns. These platforms typically offer a database of influencers across various social media platforms and include tools for efficient campaign management. Additionally, they provide metrics and analytics to track the performance and effectiveness of influencer campaigns.
The main components of an influencer marketing platform are solutions and services. Services, in this context, refer to intangible offerings produced and consumed simultaneously. The applications of influencer marketing platforms include search and discovery, campaign management, influencer relationship management, analytics and reporting, compliance management, fraud detection, and other applications such as workflow automation, time management, and third-party integration. These platforms cater to various end-users, including fashion and lifestyle, agencies and public relations, retail and consumer goods, health and wellness, ad-tech, banking and financial institutes, travel and tourism, and other industries.
The influencer marketing platform market research report is one of a series of new reports that provides influencer marketing platform market statistics, including influencer marketing platform industry global market size, regional shares, competitors with an influencer marketing platform market share, detailed influencer marketing platform market segments, market trends and opportunities, and any further data you may need to thrive in the influencer marketing platform industry. This event app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Influencer Marketing Platform Market Characteristics3. Influencer Marketing Platform Market Trends and Strategies32. Global Influencer Marketing Platform Market Competitive Benchmarking33. Global Influencer Marketing Platform Market Competitive Dashboard34. Key Mergers and Acquisitions in the Influencer Marketing Platform Market
4. Influencer Marketing Platform Market - Macro Economic Scenario
5. Global Influencer Marketing Platform Market Size and Growth
6. Influencer Marketing Platform Market Segmentation
7. Influencer Marketing Platform Market Regional and Country Analysis
8. Asia-Pacific Influencer Marketing Platform Market
9. China Influencer Marketing Platform Market
10. India Influencer Marketing Platform Market
11. Japan Influencer Marketing Platform Market
12. Australia Influencer Marketing Platform Market
13. Indonesia Influencer Marketing Platform Market
14. South Korea Influencer Marketing Platform Market
15. Western Europe Influencer Marketing Platform Market
16. UK Influencer Marketing Platform Market
17. Germany Influencer Marketing Platform Market
18. France Influencer Marketing Platform Market
19. Italy Influencer Marketing Platform Market
20. Spain Influencer Marketing Platform Market
21. Eastern Europe Influencer Marketing Platform Market
22. Russia Influencer Marketing Platform Market
23. North America Influencer Marketing Platform Market
24. USA Influencer Marketing Platform Market
25. Canada Influencer Marketing Platform Market
26. South America Influencer Marketing Platform Market
27. Brazil Influencer Marketing Platform Market
28. Middle East Influencer Marketing Platform Market
29. Africa Influencer Marketing Platform Market
30. Influencer Marketing Platform Market Competitive Landscape and Company Profiles
31. Influencer Marketing Platform Market Other Major and Innovative Companies
35. Influencer Marketing Platform Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Influencer Marketing Platform Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on influencer marketing platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description:
Where is the largest and fastest growing market for influencer marketing platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The influencer marketing platform market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Component: Solutions; Services2) By Application: Search And Discovery; Campaign Management; Influencer Relationship Management; Analytics And Reporting; Compliance Management And Fraud Detection; Other Applications (Workflow Automation And Time Management And Third-Party Integration)
3) By End User: Fashion And Lifestyle; Agencies And Public Relations; Retail And Consumer Goods; Health And Wellness; Ad-Tech; Banking And Financial Institutes; Travel And Tourism; Other End Users.
Key Companies Mentioned: Quotient Technology Inc.; Hootsuite Inc.; Impact Tech Inc.; Brandwatch; Launchmetrics
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Quotient Technology Inc.
- Hootsuite Inc.
- Impact Tech Inc.
- Brandwatch
- Launchmetrics
- AspireIQ Inc.
- IZEA Worldwide
- Linqia Inc.
- Traackr Inc.
- Social Beat Digital Marketing LLP
- ExpertVoice Inc.
- Open Influence
- Onalytica
- Maverick
- JuliusWorks Inc.
- Lefty
- Klear
- CreatorIQ
- Tagger Media Inc.
- Influencity
- NeoReach
- Lumanu Inc.
- Takumi
- Upfluence Inc.
- GrapeVine Logic Inc.
- Tidal Labs
- Markerly Inc.
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | March 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 21.32 Billion |
Forecasted Market Value ( USD | $ 66.02 Billion |
Compound Annual Growth Rate | 32.7% |
Regions Covered | Global |