Green Tea Market Report 2026

The green tea market size has grown strongly in recent years. It will grow from $15.21 billion in 2025 to $15.97 billion in 2026 at a compound annual growth rate (CAGR) of 5%. The growth in the historic period can be attributed to growing awareness of health benefits of green tea, long-standing cultural consumption patterns, expansion of organized retail distribution, increasing urbanization and lifestyle changes, rising disposable income in emerging economies.

The green tea market size is expected to see strong growth in the next few years. It will grow to $19.93 billion in 2030 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to increasing demand for natural antioxidant-rich beverages, rising adoption of organic and sustainably sourced tea, growth of online and direct-to-consumer sales channels, innovation in flavored and specialty green tea blends, expanding health-conscious consumer base. Major trends in the forecast period include increasing demand for functional and wellness beverages, rising preference for organic green tea products, growing consumption of ready-to-drink green tea, expansion of specialty and premium tea variants, enhanced focus on clean label and natural ingredients.

The shift in consumer preference toward healthier food choices is expected to drive the growth of the green tea market. Healthy food choices involve selecting and consuming foods that support overall well-being, promote good health, and provide essential nutrients required for optimal bodily functions. Green tea is consumed as a beverage or dietary supplement and is known for its potential benefits, including improved mental alertness, relief from digestive discomfort and headaches, and support for weight management. For example, in May 2023, the International Food Information Council (IFIC), a US-based nonprofit organization focused on food and health research, reported in its annual Food and Health Survey that 52% of American adults followed a specific eating pattern or diet in 2023. Among baby boomers, this share increased to 41% from 29% in 2022. The most commonly reported eating patterns included high-protein diets (18%), mindful eating (17%), calorie counting (12%), clean eating (12%), and intermittent fasting (12%). Consequently, the growing emphasis on healthier eating habits is contributing to the expansion of the green tea market.

Major players in the green tea market are concentrating on the development of plant-based and vegan offerings, such as plant-based energy drinks, to provide healthier alternatives and strengthen their market position. Plant-based energy drinks are beverages derived from botanical sources, offering a natural and sustainable alternative to conventional energy drinks and often incorporating plant extracts and functional ingredients such as green tea. For instance, in May 2024, Lipton, a Netherlands-based producer of consumer goods including tea, introduced a reformulated range of green tea bags. These updated blends are designed to deliver smooth fruit flavor profiles along with functional benefits from naturally occurring flavonoids. The initial varieties include the brand’s signature green tea, decaffeinated green tea, peach green tea, lemon green tea, and honey ginger green tea.

In November 2023, The Coca-Cola Company, a US-based beverage manufacturer, partnered with Makaibari Tea Estate to introduce a co-branded ready-to-drink iced green tea under the Honest Tea brand in India. Through this collaboration, The Coca-Cola Company and Makaibari Tea Estate aim to combine Makaibari’s organic Darjeeling green tea with Coca-Cola’s product development and distribution capabilities to strengthen portfolio performance, provide consumers with convenient and healthier beverage options, and support scalable, sustainable growth in the premium tea-based drinks segment. Makaibari Tea Estate is an India-based heritage tea producer specializing in the cultivation and supply of high-quality organic Darjeeling green tea.

Major companies operating in the green tea market are Unilever Group, Associated British Foods plc, Ito En Ltd., Bombay Burmah Trading Corporation Limited, Kirin Beverage Company, Tata Consumer Product Limited, Twinings, Bigelow Tea, The Bigelow Tea Company, Pukka Herbs, Dilmah Ceylon Tea Company PLC, Yogi Tea, Organic India, Vahdam Teas, Celestial Seasonings, Republic of Tea, Mighty Leaf Tea, Tetley, Shangri-la Tea, Stash Tea.

Asia Pacificwas the largest region in the green tea market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the green tea market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the green tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The green tea market consists of sales of green tea-infused skincare items, green tea-flavored snacks, green tea extracts, green tea-infused beverages, and green tea supplements. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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