Green Tea Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The green tea market size has grown strongly in recent years. It will grow from $15.05 billion in 2024 to $16.01 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to increased awareness of the health benefits, globalization, high prevalence of lifestyle related health conditions, tea plantation expansions, growing adoption of green tea.

The green tea market size is expected to see strong growth in the next few years. It will grow to $20.4 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to e-commerce growth, consumer preference for sustainability, rising tea tourism, increasing demand from an aging population, supportive government initiatives. Major trends in the forecast period include functional green teas, premiumization, convenience and ready-to-drink, fusion flavors, clean label products.

The growing consumer trend toward healthy food choices is expected to drive the green tea market. Healthy food choices involve selecting and consuming foods that promote overall wellness, support good health, and provide essential nutrients for optimal bodily functions. Green tea, whether consumed as a beverage or dietary supplement, may boost mental alertness, relieve digestive discomfort and headaches, and support weight loss efforts. For example, in May 2022, according to the International Food Information Council, a U.S.-based non-profit organization backed by the food, beverage, and agricultural industries, about 52% of Americans adhered to a diet or eating pattern that included clean eating (16%), mindful eating (14%), calorie counting (13%), and plant-based options (12%) in 2022, up significantly from 39% in 2021. This shift toward healthier choices is fueling growth in the green tea market.

Leading companies in the green tea market are focusing on developing plant-based and vegan products, such as plant-based energy drinks, to offer healthier options and maximize market profits. Plant-based energy drinks are beverages derived from botanical sources, providing a natural, sustainable alternative to traditional energy drinks and often featuring plant extracts and functional ingredients like green tea. For instance, in May 2024, Lipton, a Netherlands-based consumer goods manufacturer including tea, launched a reformulated line of green tea bags. The updated blends aim to deliver smooth fruit flavor notes with functional benefits from naturally occurring flavonoids. Varieties in the new lineup include the brand's signature blend, decaffeinated green tea, peach green tea, lemon green tea, and honey ginger green tea.

In May 2022, Florida Food Products, an innovator and producer of natural and clean-label ingredients, acquired T-Bev, Inc., for an undisclosed amount. This strategic acquisition is expected to extend the Florida Food Products platform into nutraceutical ingredients while reinforcing its position in value-added, natural tea products. T-Bev Inc., a US-based manufacturer and distributor of natural and organic caffeine and functional botanical extracts, including green tea, plays a vital role in enhancing Florida Food Products' capabilities in catering to the growing demand for health-conscious and natural ingredients.

Major companies operating in the green tea market report are Unilever Group, Associated British Foods PLC, Ito En Ltd., Bombay Burmah Trading Corporation Limited, Kirin Beverage Company, Tata Consumer Product Limited, Twinings, Bigelow Tea, The Bigelow Tea Company, Pukka Herbs, Dilmah Ceylon Tea Company PLC, Yogi Tea, Organic India, Vahdam Teas, Celestial Seasonings, Republic of Tea, Mighty Leaf Tea, Tetley, Shangri-la Tea, Stash Tea.

Asia Pacific was the largest region in the green tea market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the green tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the green tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The green tea market consists of sales of green tea-infused skincare items, green tea-flavored snacks, green tea extracts, green tea-infused beverages, and green tea supplements. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Green tea is a variety of tea produced from the leaves and buds of the Camellia sinensis plant, distinguished by its unique processing method that avoids the extensive withering and oxidation stages seen in the production of oolong and black teas. Traditionally, green tea has been employed to enhance heart health, regulate body temperature and blood sugar levels, support digestion, and enhance cognitive functions.

The primary product types of green tea encompass green tea bags, green tea instant mixes, iced green tea, loose leaf, capsules, and other variations. Green tea bags are pre-measured pouches containing green tea leaves, designed for convenient and straightforward brewing. They are available in both organic and conventional categories, featuring flavored and unflavored options. Distribution channels for green tea products include supermarkets, hypermarkets, specialty stores, convenience stores, online platforms, and various other retail outlets.

The green tea market research report is one of a series of new reports that provides green tea market statistics, including green tea industry global market size, regional shares, competitors with green tea market share, detailed green tea market segments, market trends, and opportunities, and any further data you may need to thrive in the green tea industry. This green tea market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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