Eyelash Serum Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The eyelash serum market size has grown strongly in recent years. It will grow from $1.14 billion in 2024 to $1.25 billion in 2025 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to increasing awareness of skincare, rising disposable income, changing lifestyles, rising urbanization, growing aging population.

The eyelash serum market size is expected to see strong growth in the next few years. It will grow to $1.7 billion in 2029 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to rising beauty consciousness, e-commerce growth, sustainable and eco-friendly solutions, expansion in emerging markets, influencer and social media impact. Major trends in the forecast period include smart and connected devices, integration of biometric data, ai-powered skincare analysis, dual-purpose devices, innovations in materials and design.

The eyelash serum market is experiencing growth propelled by the increasing demand for cosmetics and personal care products. This broad category encompasses various items used to maintain, enhance, or alter appearance, hygiene, and overall well-being. Eyelash serums, a part of cosmetics and personal care products, play a significant role in promoting eyelash growth, enhancing lash appearance, and contributing to facial transformations. Notably, in May 2023, The Cosmetic, Toiletry, and Perfumery Association reported that color cosmetics sales reached 118,172,000 units in 2022, compared to 112,257,000 units in 2021, indicating a rising trend in demand for these products. This surge in demand for cosmetics and personal care items is expected to drive the continued growth of the eyelash serum market.

Key players in the eyelash serum market are actively engaged in the development of innovative products to cater to diverse consumer needs. One notable example is the introduction of advanced sensitive eyelash conditioners specifically formulated for individuals with sensitive eyes. These conditioners leverage encapsulated time-release technology to promote the health and beauty of lashes while minimizing irritation. In July 2022, RevitaLash Cosmetics, a leading US-based company specializing in lash, brow, and hair-focused cosmetics, launched RevitaLash Advanced Sensitive Eyelash Conditioner. As the first lash serum developed by an ophthalmologist for sensitive eyes, it utilizes gentle encapsulated time-release technology, featuring powerful peptides and botanicals to protect against breakage and brittleness. This formulation enhances moisture, shine, and overall lash vitality, ensuring compatibility with sensitive eyes, contact lens wearers, and individuals with eyelash extensions.

In April 2023, Oddity, a prominent US-based beauty brand company, acquired Revela for $100 million. This strategic acquisition positions Oddity to drive innovation and product development in the beauty and wellness market. Revela, the acquired company, specializes in manufacturing beauty care products, including eyelash serums. This move is expected to enhance Oddity's capabilities, fostering science-backed innovation and solidifying its competitive position in the dynamic beauty industry.

Major companies operating in the eyelash serum market report are LVMH Group, Christian Dior S, L'Oréal S.A, Estée Lauder Companies, Shiseido Company, Rimmel London, Neutrogena, Maybelline, Allergan PLC, RapidLash, E.l.f. Cosmetics Inc., Tarte Cosmetics, Rodan & Fields, Lancer, Too Faced, Benefit Cosmetics LLC, Topix Pharmaceuticals Inc., Peter Thomas Roth, Neulash, Pacifica Beauty LLC, RevitaLash, Covergirl, Grande Cosmetics LLC, Vichy, Ardell International Inc., Lash Food, Skin Research Laboratories, JB Cosmetics Group, Replenix, Olay.

Asia-Pacific was the largest region in the eyelash serum market in 2024. The regions covered in the eyelash serum market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the eyelash serum market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The eyelash serum market consists of sales of biotin, prostaglandin analogues, keratin, hyaluronic acid, ordinary multi-peptide lash and brow serum, panthenol, botanical extracts, and curl-enhancing agents. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Eyelash serum denotes a beauty product specifically formulated to enhance and foster the natural growth of eyelashes. Its purpose is to contribute to the development of stronger, thicker, and more resilient lashes, mitigating breakage, fortifying lash roots at the dermal level, and stimulating hair follicles to encourage growth.

The principal categories of eyelash serums include lash primers and peptides. Lash primer refers to a cosmetic product applied to natural lashes before the application of mascara or eyelash extensions. Comprising various ingredients, both organic and conventional, these serums are distributed through diverse channels, including hypermarkets, supermarkets, specialty stores, online sales channels, and other retail outlets.

The eyelash serum market research report is one of a series of new reports that provides eyelash serum market statistics, including eyelash serum industry global market size, regional shares, competitors with an eyelash serum market share, detailed eyelash serum market segments, market trends and opportunities, and any further data you may need to thrive in the eyelash serum industry. This eyelash serum market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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