Eye Tracking Solutions Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The eye tracking solutions market size has grown exponentially in recent years. It will grow from $0.84 billion in 2024 to $1.08 billion in 2025 at a compound annual growth rate (CAGR) of 29.9%. The growth in the historic period can be attributed to celebrity endorsements, e-commerce growth, increased disposable income, social media influence, increasing aging population.

The eye tracking solutions market size is expected to see exponential growth in the next few years. It will grow to $2.72 billion in 2029 at a compound annual growth rate (CAGR) of 25.8%. The growth in the forecast period can be attributed to growing beauty consciousness, expansion of distribution channels, digital beauty solutions, innovation in formulations, influence of social media and marketing. Major trends in the forecast period include natural and organic formulations, smart beauty devices, sustainable packaging, lash health and wellness focus, gender-neutral products, advanced delivery systems.

The increasing demand for ophthalmology is expected to drive the growth of the eye-tracking solutions market in the coming years. Ophthalmology is the branch of medicine that focuses on the anatomy, function, and diseases of the eyes. In ophthalmology, eye-tracking solutions play a crucial role in the early diagnosis of eye conditions, assist in assessing ocular motility during surgeries, and provide essential data for evaluating visual attention and cognitive abilities in patients. For example, in May 2024, the Centers for Disease Control and Prevention (CDC), a U.S.-based national public health agency, reported that 90 million Americans over the age of 40 suffer from vision and eye problems, which equates to more than 3 in 5 individuals. By 2050, without effective interventions, cases of cataracts are expected to increase by 87%, glaucoma will double, and vision impairment and blindness will rise by 150%. As a result, the growing demand for ophthalmology is contributing to the expansion of the eye-tracking solutions market.

Key players in the eye-tracking solutions market are strategically focusing on technological advancements, particularly in eye-tracking technology, such as the development of shutter eye tracking camera modules, to enhance the vision of the Metaverse. The BSI (backside illuminated) shutter eye tracking camera module represents a specific advancement tailored for eye-tracking applications. In January 2022, OmniVision Technologies Inc., a US-based semiconductor solutions developer, collaborated with Tobii AB, a Sweden-based company specializing in eye-tracking and attention computing devices, to introduce the BSI global shutter eye tracking camera module. This module, based on the superior BSI global shutter (GS) sensor series, serves as the industry's first and only eye tracking reference design. Incorporating OMNIVISION's OC0TA, the smallest eye tracking camera module, and delivering enhanced performance benefits in near-infrared (NIR) and shutter efficiency, this integrated solution significantly accelerates the development of consumer products for Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).

In January 2024, Tobii, a Sweden-based eye tracking company, acquired AutoSense for an undisclosed sum. This acquisition accelerates Tobii's journey towards leadership in the Automotive Interior Sensing market by integrating the strengths of both Tobii and AutoSense. AutoSense, a Switzerland-based company, specializes in developing advanced machine learning techniques to provide highly accurate monitoring of driver and passenger activity, incorporating various detection features such as eye tracking.

Major companies operating in the eye tracking solutions market report are Fujitsu Limited, ISCAN Inc., Tobii AB, Seeing Machines, Noldus Information Technology BV, Xenon Ophthalmic Inc., Smart Eye AB, SensoMotoric Instruments, BIOPAC Systems Inc., AdHawk Microsystems, iMotions A/S, Mirametrix Inc., LC Technologies, SR Research Ltd., ERGONEERS GmbH, Gazepoint Research Inc., EyeTracking Inc., Pupil Labs GmbH, FOVE Inc., Neuroset Italia S.R.L., SeeTrue Technology LLC, Optics Trainer LLC, EyeTech Digital Systems Inc., Eyeware Tech SA, CoolTool, The Eye Tribe, Eyegaze Inc., BEQUIPE, Sens-vue, Adsata.

North America was the largest region in the eye tracking solutions market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye tracking solutions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the eye-tracking solutions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The eye-tracking solutions market consists of the revenues earned by entities by offering services such as glasses-based (or mobile) eye tracking, screen-based eye tracking, webcam-based eye tracking, and head-mounted (or embedded) eye tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. The eye-tracking solutions market also includes sales of fixed cameras, IR sources, laptops, monitors, and scene cameras. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Eye-tracking solutions refer to devices and systems designed to detect and analyze eye movements, positions, and points of focus. These systems monitor and assess various aspects, including eye motion, pupil dilation, gaze points, and blinking, aiming to identify where individuals being studied direct their visual attention, their interactions, and areas they may overlook. Such solutions find applications across diverse domains, including the study of visual frameworks, psychology, psycholinguistics, marketing, human-computer interfaces, and product design.

The primary categories of eye-tracking solutions encompass eye-attached tracking, optical tracking, and electrooculography. Eye-attached tracking involves connecting a device to the eye to record movements and locations, serving applications in supportive and rehabilitative fields such as robotic arms, prostheses, virtual reality, and medical studies, particularly in neurological diagnostics. These solutions can be further classified into hardware and software, with applications extending to various end-user industries such as retail and advertising, automotive and transportation, media and entertainment, aerospace and defense, consumer electronics, and other sectors.

The eye tracking solutions research report is one of a series of new reports that provides eye tracking solutions market statistics, including the eye tracking solutions industry's global market size, regional shares, competitors with an eye tracking solutions market share, detailed eye tracking solutions market segments, market trends and opportunities, and any further data you may need to thrive in the eye tracking solutions industry. This eye tracking solutions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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