Event App Global Market Report 2024

The event app market size has grown rapidly in recent years. It will grow from $1.41 trillion in 2023 to $1.62 trillion in 2024 at a compound annual growth rate (CAGR) of 15%. The growth observed in the historical period can be attributed to the increasing complexity of AI models, their application in critical industries, heightened consumer awareness and expectations, the escalating complexity of decision-making processes, and the establishment of trust and adoption by stakeholders.

The event app market size is expected to see rapid growth in the next few years. It will grow to $2.8 trillion in 2028 at a compound annual growth rate (CAGR) of 14.6%. The anticipated growth in the forecast period can be attributed to advancements in model interpretability techniques, global AI governance initiatives, the emergence of industry-specific regulations, an increased demand for transparency in AI supply chains, and the rising importance of AI in cybersecurity. Key trends expected in the forecast period encompass advancements in model explainability techniques, the development of user-friendly explainable AI tools, adoption in healthcare for clinical decision support, the integration of explainable AI in autonomous systems, and the incorporation of AI with edge computing.

The anticipated increase in smartphone adoption is set to propel the growth of the event app market. Smartphones, mobile devices combining traditional phone functions with small computer capabilities, play a pivotal role in interacting with event apps. These apps enhance the overall event experience for both attendees and organizers by offering on-the-go access to schedules, speaker bios, maps, exhibitor lists, and other crucial event details. As reported by Uswitch Ltd., a UK-based switching website, in November 2023, the UK witnessed 71.8 million mobile connections at the beginning of 2022, exceeding the country's population by 4.2 million and representing a 3.8% increase from 2021, approximately 2.6 million more connections. Consequently, the growing adoption of smartphones emerges as a key driver propelling the growth of the event app market.

Key players in the event app market are strategically focusing on developing innovative products, exemplified by event mobile applications, to reinforce their market positioning. An event mobile application, also known as a conference app, is tailor-made for events, conferences, or meetings. In November 2023, Eventsforce Solutions Ltd., a UK-based event planner, introduced the Eventsforce mobile app. This scalable event app solution caters to various events, including tradeshows, multi-stream conferences, and basic events, aiming to promote event planning success. It encompasses tools for managing every aspect of an event, facilitating interaction with sponsors and exhibitors, generating revenue, lead generation, and providing analytics reporting. Integrated into the Eventsforce platform, the app offers an all-in-one event management solution. Boasting advanced QR code scanning features, mobile and desktop accessibility, and the capability to enhance attendee engagement through gamification and engagement features, the app is designed with the goal of inspiring, engaging, and connecting event attendees.

In November 2021, Bizzabo, a US-based company specializing in powering immersive in-person, virtual, and hybrid experiences, completed the acquisition of Klik Technologies Corp. for $13.5 million in cash and stock. This strategic acquisition aligns with Bizzabo's mission to revolutionize in-person experiences for event organizers and attendees. Klik Technologies Corporation, a Canada-based event app company, is a key player in this development.

Major companies operating in the event app market report are Cvent, Eventbrite, MeetingPlay, SpotMe, Hubilo, Aventri, Splash, Whova Inc, InEvent, Bizzabo, DoubleDutch, Socio, Zerista, Eventleaf, Core-apps, EventMobi, Eventdex, Eventsforce Solutions Ltd., Brolly Event Solutions, Guidebook, Pathable, Swapcard, Eventzilla, Boomset, Eventfuel.io, and PheedLoop.

North America was the largest region in the event app market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the event app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The event app market consists of revenues earned by entities by providing services such as agendas, maps, session details, and attendee profiles to help attendees navigate the event. The market value includes the value of related goods sold by the service provider or included within the service offering. The event app market also includes sales of smartphones, tablets, mobile scanners, and payment devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

An event app is a mobile application specifically developed to facilitate the organization, management, and participation in events, conferences, meetings, or gatherings. These apps aim to streamline various aspects of event planning and execution, providing convenience and enhancing engagement for both event organizers and attendees.

The primary types of event apps include enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports events apps. Enterprise event apps, specifically, are event management software tailored to streamline the planning, organization, and execution of business or organizational events. These applications are compatible with operating systems such as iOS and Android, and are accessible through web-based platforms. Their users span event organizers, planners, corporates, government entities, educational institutions, and various other end-users.

The event app market research report is one of a series of new reports that provides event app market statistics, including event app industry global market size, regional shares, competitors with an event app market share, detailed event app market segments, market trends and opportunities, and any further data you may need to thrive in the event app industry. This event app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.