Event App Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The event app market size has grown rapidly in recent years. It will grow from $1.62 trillion in 2024 to $1.86 trillion in 2025 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to increasing complexity of ai models, application in critical industries, consumer awareness and expectations, increasing complexity of decision-making, trust and adoption by stakeholders.

The event app market size is expected to see rapid growth in the next few years. It will grow to $3.21 trillion in 2029 at a compound annual growth rate (CAGR) of 14.6%. The growth in the forecast period can be attributed to advancements in model interpretability techniques, global ai governance initiatives, emergence of industry-specific regulations, increased demand for transparency in ai supply chains, rising importance of ai in cybersecurity. Major trends in the forecast period include advancements in model explainability techniques, user-friendly explainable ai tools, adoption in healthcare for clinical decision support, explainable ai in autonomous systems, integration with edge ai.

The increasing adoption of smartphones is expected to drive the growth of the event app market in the coming years. Smartphones, which combine mobile phone functionality with computer-like capabilities, have become essential for accessing digital services on the go. Event apps designed for smartphones enhance the attendee and organizer experience by providing instant access to schedules, speaker information, maps, exhibitor lists, and other relevant event details. This accessibility boosts engagement and convenience, making event apps a valuable tool for event management. For example, in November 2023, Uswitch Ltd. reported that the UK had 71.8 million mobile connections in early 2022, which exceeds the population by 4.2 million and marks a 3.8% increase from 2021. This rising smartphone adoption is thus a key factor propelling the event app market forward.

Key players in the event app market are strategically focusing on developing innovative products, exemplified by event mobile applications, to reinforce their market positioning. An event mobile application, also known as a conference app, is tailor-made for events, conferences, or meetings. In November 2023, Eventsforce Solutions Ltd., a UK-based event planner, introduced the Eventsforce mobile app. This scalable event app solution caters to various events, including tradeshows, multi-stream conferences, and basic events, aiming to promote event planning success. It encompasses tools for managing every aspect of an event, facilitating interaction with sponsors and exhibitors, generating revenue, lead generation, and providing analytics reporting. Integrated into the Eventsforce platform, the app offers an all-in-one event management solution. Boasting advanced QR code scanning features, mobile and desktop accessibility, and the capability to enhance attendee engagement through gamification and engagement features, the app is designed with the goal of inspiring, engaging, and connecting event attendees.

In June 2024, WMT Digital, a UK-based company specializing in creating digital solutions for the sports and entertainment industries, acquired Aloompa, a US-based live event technology company, for an undisclosed amount. This acquisition aims to enhance WMT Digital's ability to deliver comprehensive digital solutions for live events and the sports sector. By integrating Aloompa's expertise in live event technology with its own capabilities, WMT Digital seeks to expand its offerings and strengthen its position in the rapidly growing live events and sports industries.

Major companies operating in the event app market report are Cvent, Eventbrite, MeetingPlay, SpotMe, Hubilo Technologies Inc., Aventri, Splash, Whova Inc., InEvent, Bizzabo, DoubleDutch, Socio, Zerista, Eventleaf, Core-apps, EventMobi, Eventdex, Eventsforce Solutions Ltd., Brolly Event Solutions, Guidebook, Pathable, Swapcard, Eventzilla, Boomset, Eventfuel.io, PheedLoop.

North America was the largest region in the event app market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the event app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The event app market consists of revenues earned by entities by providing services such as agendas, maps, session details, and attendee profiles to help attendees navigate the event. The market value includes the value of related goods sold by the service provider or included within the service offering. The event app market also includes sales of smartphones, tablets, mobile scanners, and payment devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

An event app is a mobile application specifically developed to facilitate the organization, management, and participation in events, conferences, meetings, or gatherings. These apps aim to streamline various aspects of event planning and execution, providing convenience and enhancing engagement for both event organizers and attendees.

The primary types of event apps include enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports events apps. Enterprise event apps, specifically, are event management software tailored to streamline the planning, organization, and execution of business or organizational events. These applications are compatible with operating systems such as iOS and Android, and are accessible through web-based platforms. Their users span event organizers, planners, corporates, government entities, educational institutions, and various other end-users.

The event app market research report is one of a series of new reports that provides event app market statistics, including event app industry global market size, regional shares, competitors with an event app market share, detailed event app market segments, market trends and opportunities, and any further data you may need to thrive in the event app industry. This event app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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